Commercial proposal for renting premises. Commercial proposal sample. How are market and competition analytics built?

Commercial offer– this is information about the availability of a certain product, service or the possibility of any cooperation or interaction under certain conditions. In essence, this is an advertisement of an existing asset that is subject to sale.

Commercial offers are divided into two types:

personalized. Proposals whose information is targeted;
n personified(cold). Such proposals are addressed to all interested parties, without specifying a specific addressee.

The meaning of a commercial proposal is to encourage the reader to engage in dialogue, discussion, and, ideally, to complete a transaction. To do this, sufficiently complete information is presented, all details related to the subject are covered.

The information presented makes it possible to familiarize yourself with all the necessary characteristics, volumes and prices applicable to the described product, service or other object that has a certain value and is intended for sale.

Everything that is of interest to the potential client should be clear from the text, so that he can decide on his intentions with a full understanding of all the nuances and aspects of the agreement.

It is best if there is an opportunity to personally address the reader in an informal form (but in no case familiar).

A confidential but respectful tone is much better perceived by people and sets a positive mood in the emerging dialogue.

All must be indicated possible ways feedback. The interest of a potential client should be supported by simplicity of dialogue, ease of communication by any in a convenient way.

Structure

A commercial proposal for renting premises can be drawn up more simply, without an excessive advertising component.

The need for space for commerce, production or services is itself clear to all stakeholders.

These points are the most important; they can be supplemented by others if there is important atypical information that must be conveyed to the client.

Potential clients can be divided into target groups based on status and formality of communication, which can bring greater effect than using the same text.

Important! It makes sense to draw up several versions of a commercial proposal in different styles - from a cold, impersonal proposal in an official form, to a more friendly, informal version.

It is believed that a long sentence is a risky undertaking; no one wants to waste time on a large text. However, if the client is interested, he wants to receive as much information as possible.

You can cheat a little - provide the main information block at the beginning, followed by continuation in a more in-depth form.

The style of writing the text should be as simple as possible, without formal or overtly professional expressions. The simpler the presentation, the easier the understanding and the greater the interest.

Ideally, the language of communication should be as close and understandable to the recipient as possible, and correspond to the client’s level of preparation and thinking, if such information is available.

All information must be completely reliable; in no case should anything be exaggerated or concepts replaced.

Everything must be described exactly as it is - no more, no less.

The most important details and characteristics of the proposed product or service must be reflected in full so that a sufficient understanding of the subject can be formed.

Knowing the characteristics in an exact numerical value involuntarily pushes a person to evaluate the cost of the proposal, which often leads to making a decision on the transaction.

Instructions for drawing up and a sample document for non-residential premises

Let's consider a possible option for drawing up a commercial proposal.

We also offer you a sample commercial proposal in the photo below:

What not to do when renting commercial real estate?

When drawing up commercial proposals, errors are possible that reduce the value of the text and distract the reader’s attention from the essence.

There can be quite a few such miscalculations; let’s look at the most typical ones.

Don't be familiar! No “buddy”, “old man”, etc.
Avoid misrepresentation of facts. Inaccuracies found in the text should be corrected immediately, since the reader is likely to interpret them as an attempt to mislead him.
All statements must be proven. Unsubstantiated statements have no persuasive power; they irritate the reader.
It should be borne in mind that the addressee is an experienced adult who is capable of treating such proposals analytically. Therefore, when describing the merits of a room or area, you should not go too far, fall into enthusiasm or pathos. Simpler and to the point.

Consider a video on this topic:

A successful commercial proposal for renting premises is prepared by understanding the interests and needs of a potential client. For a proper dialogue, you must choose the right tone and show your readiness for discussion.

Then a quick response from the client and mutually beneficial cooperation are required.

Welcome to the magazine about business and finance “Rabota-Tam”.

To ensure that the premises do not stand idle in vain, it is very important for landlords to short time find a tenant who will provide a stable income. But how to do this if the real estate market, as very often happens, is experiencing a period of stagnation due to currency fluctuations or unhealthy competition? Here, as they say, everything ingenious is simple!

All you need to do is write an effective commercial rental proposal, then distribute it. And, in the end, potential clients will not keep you waiting.

How to write an effective rental proposal

Step #1: title.

In the case of real estate rental, you don’t have to be sophisticated and come up with document titles veiled under advertising slogans. It is enough to write a specific title that can easily be
find by request in search engine. Since, in addition to direct mailing, rental offers, in contrast to the sale of goods and the provision of all kinds of services, are posted on bulletin boards.

Step #2: State the essence of your document.

Please indicate what organization you represent (for individuals and individual entrepreneurs, this condition is optional), and what type of property you rent out. This could be: a retail space, office or warehouse space, a private house, apartment, etc.

Step #3: Location.

Tell us about the location of the real estate. It is also advisable to write the exact address.

Step No. 4: characteristics of your premises.

Indicate the main parameters:

total area (m2);
condition of the property: repairs, cosmetic repairs or its complete absence;
availability of furniture, household appliances, air conditioning, parking space;
telecommunication services: Internet, telephone, cable TV.

Step #5: terms of the deal.

Here you will have to clarify:

the amount of rent;
cost of auxiliary services: parking, security, cleaning;
procedure for paying utility bills;
additional conditions: discounts, promotions, etc.

Step #6: Emphasize the benefit to the client.

The benefit for the client in this case can be:

low cost rent regarding competitors' offers;
convenient location;
availability additional services etc.

Step #7: leave your contact information.

Sample rental proposal

In total, your commercial proposal must correspond to the given template:

Download a sample commercial contract for renting premises

Here are some examples of successful CPs:

The text version of your document should not exceed 1 A4 page, including graphic materials - 2 A4 pages. The problem is that few people read cumbersome commercial proposals to the end.
Better to see once than hear a hundred times! It is recommended to use photographs or videos as attachments to the document. If you don’t want to burden your letter with unnecessary megabytes, then simply attach links to multimedia content by placing it in advance on specialized hosting, cloud storage or the organization’s official website.
Interest your target group of customers by providing Additional information. For example: business will be interested in statistical data on the purchasing power of the region’s population, the presence of competing companies; for the average tenant - developed infrastructure, low level crime, proximity to places intended for recreation; potential residents of luxury apartments will benefit from the presence of restaurants, boutiques, etc.
Do not write lengthy texts about the rental company. Because the reader may miss the very essence of your proposal.
Provide a list of additional services that you can provide outside of the rental agreement.
Whenever possible, focus on the multifunctionality of your property. For example, large residential areas in the central part of the city can be used as offices, and private houses and apartments on the ground floor can be converted into shops or salons.
Commercial offers sent after a request must be personalized with a greeting responsible person by name and patronymic.
In the final part of the document, invite the potential client to contact you, thereby motivating him to take the first step towards joint cooperation.
A commercial offer is a document that is drawn up solely at your discretion. Therefore, do not be afraid to experiment, be creative in terms of its content and visual design: from substantive and concise to bright and informative.

Examples of real estate rental offers

We offer to your attention premises for rent for office placement, located in the Class A Business Center " Northern lights» We present to your attention premises for rent for office placement, located in the “A” class Business Center “Northern Lights” Building with total area, 70 sq.m., built and put into operation in 2006, currently leased to large Russian and foreign companies.

Parking The building provides two-level underground parking, designed for 161 cars: The building provides two-level underground parking, designed for 161 cars: on the “-1” floor - 65 cars; on the “-1” floor – 65 m/m; on the “-2” floor – 96 m/m. on the “-2” floor – 96 m/m. The ground guarded parking lot is designed for 80 cars. The ground guarded parking lot is designed for 80 cars.

Nutrition Center On the second floor of the building there is a spacious nutrition center with an area of 900 sq. m. m, which includes a corporate restaurant for tenant employees and a cafeteria. On the second floor of the building there is a spacious nutrition center with an area of 900 sq. m. m, which includes a corporate restaurant for tenant employees and a cafeteria. A varied and well-balanced menu is offered, including wide choose salads, cold and hot appetizers, first courses, meat and fish dishes, various desserts and a large assortment of baked goods. A varied and well-balanced menu is offered, including a wide selection of salads, cold and hot appetizers, first courses, meat and fish dishes, various desserts and a large assortment of baked goods. The nutrition center is managed by a professional company, Mega Foods LLC. The nutrition center is managed by a professional company, Mega Foods LLC.

We invite you to familiarize yourself with the commercial rental conditions. Available area: 867.73 sq.m. Available area: 867.73 sq.m. Provided that potential tenants have a desire to rent additional space in the business center, there is the possibility of releasing additional blocks with a total area of 3319.80 sq.m. Provided that potential tenants have a desire to rent additional space in the business center, there is the possibility of releasing additional blocks with a total area of 3319.80 sq.m. The usable area of the Rental Property is calculated in accordance with BOMA standards. The usable area of the Rental Property is calculated in accordance with BOMA standards. The rentable area of the Leased Object is determined as follows: The rented area of the Leased Object is determined as follows: The usable area is increased by an increasing factor of 1.05 (one point and five hundredths). The specified coefficient takes into account the Tenant's use of common areas in the Building. The usable area increases by an increasing factor of 1.05 (one point and five hundredths). The specified coefficient takes into account the Tenant's use of common areas in the Building. The rentable area of the Lease Object is used to calculate the amount of rent under the Lease Agreement. The rentable area of the Lease Object is used to calculate the amount of rent under the Lease Agreement.

Office block with a separate entrance (-1, 1 and 2 floors), rentable area, 73 sq.m. -1st floor Rentable area: Rentable area: 168.08 sq.m. 168.08 sq.m. Purpose: Purpose: - depository - depository - storage room - storage room Planned for release 1st floor Rented area: Rented area: 625.29 sq.m. 625.29 sq.m. Purpose: Purpose: office space office space Planned to be vacated 2nd floor Rentable area: Rentable area: 791.36 sq.m. 791.36 sq.m. Purpose: Purpose: office space office space Planned to be vacated

Office block with a separate entrance (-1, 1 and 2 floors), rentable area - 1584.73 sq.m. * Rental period: 11 months - 5 years * Rental rate: $750 per 1 sq.m. per year, including VAT - 18% and operating expenses, excluding electricity charges * Lease payments are paid quarterly in advance. * Guarantee amount: 3 months rent. * Operation of engineering systems located on the Useful Area of the Lease Object is regulated by a separate Agreement. The cost of services is $36, including VAT, per 1 sq.m. Usable area per year. * 1 parking space per 122 sq.m. is provided. Usable area. The cost of parking spaces in the underground parking lot is USD 300, including VAT, per parking space per month, for surface parking, USD 300, including VAT, per parking space per month. Rental conditions: Description: * Separate entrance from the front of the building * The premises are transferred with completed finishing and layout * Availability of premises for a depository/warehouse.

Office blocks on the 3rd floor: 519.54 sq.m. and 348.19 sq.m. Block 1 Rentable area: 519.54 sq.m. 519.54 sq.m. Office layout, separate exit from the elevator, bathroom, finished. The block is free. Block 2 Rentable area: 348.19 sq.m. 348.19 sq.m. Office layout, separate exit from the elevator, bathroom, finished. The block is free.

Office blocks on the 3rd floor: 519.54 sq.m. and 348.19 sq.m. * Rental period: 11 months - 5 years * Rental rate: $750 per 1 sq.m. per year, including VAT - 18% and operating expenses, with the exception of electricity charges * Lease payments are paid quarterly in advance. * Guarantee amount: 3 months rent. * Operation of engineering systems located on the Useful Area of the Lease Object is regulated by a separate Agreement. The cost of services is $36, including VAT, per 1 sq.m. Usable area per year. * 1 parking space per 122 sq.m. is provided. Usable area. The cost of parking spaces in the underground parking lot is USD 300, including VAT, per parking space per month, for surface parking, USD 300, including VAT, per parking space per month. Rent terms:

Office space on the 4th floor with an area of 1163.19 sq.m. Area – 1163.19 sq.m. Area – 1163.19 sq.m. Purpose: office space Purpose: office space Mixed layout Mixed layout Finished, no furniture Finished, no furniture Planned to be vacated Planned to be vacated Possible division into two blocks Possible division into two blocks

Office space on the 4th floor with an area of 1163.19 sq.m. Rental conditions: * Lease term: 11 months - 5 years * Rental rate: $750 per 1 sq.m. per year, including VAT - 18% and operating expenses, with the exception of electricity charges * Lease payments are paid quarterly in advance. * Guarantee amount: 3 months rent. * Operation of engineering systems located on the Useful Area of the Lease Object is regulated by a separate Agreement. The cost of services is $36, including VAT, per 1 sq.m. Usable area per year. * 1 parking space per 122 sq.m. is provided. Usable area. The cost of parking spaces in the underground parking lot is USD 300, including VAT, per parking space per month, for surface parking, USD 300, including VAT, per parking space per month.

Office space on the 7th floor with an area of 571.88 sq.m. Rentable area: Rentable area: 571.88 sq.m. 571.88 sq.m. Purpose: Purpose: - office space - office space Mixed layout Mixed layout Finished, no furniture Finished, no furniture Planned for vacancy Planned for vacancy

Lease term: 11 months - 5 years Lease term: 11 months - 5 years * Rental rate: $750 per 1 sq.m. per year, including VAT - 18% and operating expenses, with the exception of electricity charges * Lease payments are paid quarterly in advance. * Guarantee amount: 3 months rent. * Operation of engineering systems located on the Useful Area of the Lease Object is regulated by a separate Agreement. The cost of services is $36, including VAT, per 1 sq.m. Usable area per year. * 1 parking space per 122 sq.m. is provided. Usable area. The cost of parking spaces in the underground parking lot is USD 300, including VAT, per parking space per month, for surface parking, USD 300, including VAT, per parking space per month. Office space on the 7th floor with an area of 571.88 sq.m.

Welcome to the magazine about business and finance “Rabota-Tam”.

To prevent the premises from sitting idle, it is very important for landlords to find a tenant who will provide a stable income as soon as possible. But how to do this if the real estate market, as very often happens, is experiencing a period of stagnation due to currency fluctuations or unhealthy competition? Here, as they say, everything ingenious is simple!

All you need to do is write an effective commercial rental proposal, then distribute it. And, in the end, potential clients will not keep you waiting.

How to write an effective rental proposal

Step #1: title.

In the case of real estate rental, you don’t have to be sophisticated and come up with document titles veiled under advertising slogans. It is enough to write a specific title that can easily be
find by querying a search engine. Since, in addition to direct mailing, rental offers, in contrast to the sale of goods and the provision of all kinds of services, are posted on bulletin boards.

Step #2: State the essence of your document.

Please indicate: what kind of organization you represent (this condition is optional for individuals and individual entrepreneurs), and what type of real estate you rent out. This could be: a trading platform, an office or warehouse space, a private house, an apartment, etc.

Step #3: Location.

Tell us about the location of the real estate. It is also advisable to write the exact address.

Step No. 4: characteristics of your premises.

Indicate the main parameters:

total area (m2);
condition of the property: repairs, cosmetic repairs or its complete absence;
availability of furniture, household appliances, air conditioning, parking space;
telecommunication services: Internet, telephone, cable TV.

Step #5: terms of the deal.

Here you will have to clarify:

the amount of rent;
cost of auxiliary services: parking, security, cleaning;
procedure for paying utility bills;
additional conditions: discounts, promotions, etc.

Step #6: Emphasize the benefit to the client.

The benefit for the client in this case can be:

low cost of rent compared to competitors' offers;
convenient location;
availability of additional services, etc.

Step #7: leave your contact information.

Sample rental proposal

In total, your commercial proposal must correspond to the given template:

Download a sample commercial contract for renting premises

Here are some examples of successful CPs:

The text version of your document should not exceed 1 A4 page, including graphic materials - 2 A4 pages. The problem is that few people read cumbersome commercial proposals to the end.
Better to see once than hear a hundred times! It is recommended to use photographs or videos as attachments to the document. If you don’t want to burden your letter with unnecessary megabytes, then simply attach links to multimedia content by placing it in advance on specialized hosting, cloud storage or the organization’s official website.
Interest your target customer group by providing additional information. For example: business will be interested in statistical data on the purchasing power of the region’s population, the presence of competing companies; for the average tenant - developed infrastructure, low crime rate, proximity to places intended for recreation; potential residents of luxury apartments will benefit from the presence of restaurants, boutiques, etc.
Do not write lengthy texts about the rental company. Because the reader may miss the very essence of your proposal.
Provide a list of additional services that you can provide outside of the rental agreement.
Whenever possible, focus on the multifunctionality of your property. For example, large residential areas in the central part of the city can be used as offices, and private houses and apartments on the ground floor can be converted into shops or salons.
Commercial proposals sent after a request must be personalized by greeting the person in charge by name and patronymic.
In the final part of the document, invite the potential client to contact you, thereby motivating him to take the first step towards joint cooperation.
A commercial offer is a document that is drawn up solely at your discretion. Therefore, do not be afraid to experiment, be creative in terms of its content and visual design: from substantive and concise to bright and informative.

Examples of real estate rental offers

It might be useful to read: