Daily rental apartments where to start. Pitfalls of daily apartment rentals: how to build a business. All clients can be divided into two categories

Daily rental of apartments is increasingly gaining popularity among landlords. This is due to the increased profitability compared to renting out housing for long term. Service popular with business travelers, part-time students, tourists, couples with children, for whom a hotel may not be affordable, and a hostel may be unacceptable for a number of reasons.

Let's look at the details of this business one by one.

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Property options for rent

The most common option is renting out vacant housing. For example, relatives leave a free living space. If you have neither the desire nor the opportunity to sell it, organizing your own business and renting it profitably on a daily basis is not a bad idea.

A profitable investment of free capital would be the purchase of a separate apartment, specifically for the purpose of further rental.

An obvious plus is that real estate always increases in price. In addition, in addition to insuring your own funds, you receive a stable and considerable income.

If you want to learn how to bargain correctly when buying an apartment, then it will be useful to you. Sublease – re-letting of the lessor's property

. For example, if a tenant rents a two-room apartment, he can rent out one room to other people on a daily basis, thereby saving, and in some cases completely recouping the money spent on rent. It is worth noting that this must be discussed with the owner of the property in advance and in all details.

From the owner’s point of view, daily rental housing is the best option. Theoretically, income from just one apartment can reach 60–70 thousand rubles per month or more. At the same time, the owner does not depend in any way on temporary residents; he can close the business at any time and use the apartment for personal needs. But is everything so simple in reality? Let's try to figure it out.

A business in short-term rental of apartments can bring in 2-3 times more than renting out the same housing for a long time. This is especially typical for large cities, because the main contingent of tenants - tourists, as well as people who come for work - are not ready to overpay for a hotel room.

So, for a night in a 3- or 4-star hotel in Moscow you will have to pay at least 2,500 rubles. And this does not count food costs (you will have lunch and dinner in a restaurant), laundry services, etc.

Price double room in 3- and 4-star hotels in Moscow starts from 2500 rubles per night (travel portal Travel.ru)

There are many more offers for daily rentals, so it is possible to choose a temporary housing option for almost any budget. On the website of the popular real estate database "Cyan", for example, you can find an excellent apartment with European-quality renovation in the desired area for only 1500–1700 rubles. per night.

Cost difference between hotel room and a private apartment can reach 20–30%

The difference is most noticeable if there is not one person living in the room, but several. In any hotel, regardless of its class, it is not the room that is paid for, but the stay of each guest, that is, if you are traveling together, the cost of an overnight stay will also double. For the owner of the apartment this is not so critical.

If the landlord has indicated that the apartment has 3 beds, then when up to 3 people are staying, there is usually no additional charge. If there are more residents, payment will be negotiable.

Alexander Petrashov, businessman

However, price is not the only advantage from a potential client's point of view. Moreover, some landlords set prices even higher than in hotels. And yet they have a constant flow of clients. Why is that? There are several reasons.

Firstly, the location factor. It is not always possible to find a hotel in a specific area - almost all of them are concentrated in the historical center of the city, as well as near major entertainment venues.

Secondly, a different level of comfort. Unlike a hotel, in an apartment you can feel at home, completely relax and unwind after a busy day. In addition, apartments rented daily are usually equipped with all the necessary equipment: from a microwave to an iron. This eliminates the need to pay for additional services.

Three start options

Actually, the first and most important question is where to get a free apartment. Here you will have to build on the available starting capital. Having decided to start this type of business, you can:

rent an apartment long-term and then rent it out daily (sublease);
convert your own housing into an object, renting a cheaper one on the outskirts of the city;
apply for a mortgage.

The first step in organizing a rental business is purchasing residential premises

In terms of risk, the second option is optimal. After all, even if the business “doesn’t work out” for one reason or another, you don’t lose anything and can return to your own apartment at any time.

Some people start by retaking rented apartments. However, in this case, you need to make sure that this clause is spelled out in the contract and that the owners of the living space are not against it. In addition, you will have to take the search for the property itself extremely seriously: if there is not a certain level of occupancy, your income will not be able to cover the cost of monthly rent.

Which apartments are in demand?

We touched on the most important topic - choosing an object. For most landlords, the main cause of loss is demurrage. It is unlikely that you will be able to avoid this, but if the apartment was chosen correctly from the beginning, you can count on a stable flow of clients.

To understand which objects are more attractive for such a business, we will rely on real statistics. What is important for potential tenants?

First of all, of course, the number of rooms. The most in demand are “one-room apartments,” while 3- and 4-room apartments are rented extremely rarely (mainly by groups of students or out-of-town workers).

Table: demand for daily apartments by number of rooms

The area and transport interchange play an extremely important role. Proximity to work or attractions (if we are talking about tourists) is a priority for most of your future clients. Therefore, the closer to the city center the housing is located, the better. Apartments located near large office centers and universities also bring good income.

Advice: if you plan to buy a property specifically for rental, it is advisable that it be an old housing stock. Few tenants want to overpay 10–20% for a new building, despite the fact that such an apartment will cost you 20–100% more (depending on the area).

How to open a business renting apartments by the day

Among the main advantages of this business idea is that its implementation does not require either huge start-up capital, special education, or special skills or knowledge. Start making money on daily rental everyone can. The scheme is extremely simple:

Determine which apartment you will rent - your own or rented.
If desired, register an individual entrepreneur in order to officially engage in business activities.
Assess the condition of the premises and carry out cosmetic repairs.
Furnish the home with furniture and appliances.
Purchase 5–6 sets of bed linen and towels.
Select the target audience (tourists, families with children, students).
Take high-quality photographs of the apartment and prepare a description of the property.
Draw up the text of the lease agreement.
Place advertisements in all available sources (newspapers, bulletin boards, Internet).

Let's consider the points that raise the most questions among novice entrepreneurs.

Documents for renting out an apartment

In order to conclude contracts with guests “according to all the rules”, you will have to prepare a large package of documents:

In advance, ask the client to prepare a photocopy of the passport (page with registration and main page).

Main points of the agreement with the tenant

It is advisable to have a professional lawyer help you draft and prepare the text of the lease agreement. This may seem like an unnecessary expense, but if any problems or conflicts arise, this document will allow you to make claims to the guests and compensate for damages. And for this to be possible, the document must be drawn up legally correctly.

A standard short-term rental agreement includes the following sections:

Subject of the agreement. Here the address and characteristics of the apartment are indicated, and the purpose of the rental is also stated - accommodation for a certain number of days.
Rental cost (for 1 day and for the entire period).
Check-in procedure ( exact time when the tenant must move in and leave the premises).
Rights and obligations. This part should be designed so that you win in any scenario. It is necessary to spell out the tenant’s obligations to maintain order, pay fees on time, not sublease the property, etc. However, remember that the absence of this section in the agreement does not deprive the parties of their rights and does not relieve them of their obligations - all of them are still enshrined in civil law.
Responsibility. In case of damage to property, the tenant must compensate for its cost at his own expense. Here you can specify penalties for late payment.
Details of the parties (full name, passport number and signature).

In addition, you can add other clauses to the lease agreement if you wish. For example, indicate who will pay in the event of force majeure (neighbors flooded).

The agreement is drawn up so that the landlord of the apartment wins in any case

Business expenses

Even if you are the owner of a rental apartment, you will not be able to avoid expenses. Moreover, most of them will be permanent, so it is better to include them in the rental price. What does this include?

payment for utilities;
services of a cleaning company or cleaner;
advertising;
taxes (13 or 6% of income depending on your legal status - individual or individual entrepreneur).

If you do not rent out your own apartment, but rent a property or purchased it with a mortgage, the costs increase even more. And, accordingly, the cost of rent, because you need to cover all monthly payments and keep something for yourself.

Important! Be sure to set aside some money for force majeure circumstances that require significant costs (equipment breakdown, “flood” from neighbors, etc.).

Registration of housing rental activities

Do I need to register an individual entrepreneur? This is one of the main organizational issues faced by those who decide to start a rental business. The difficulty is that the law does not give a clear answer, that is, in theory, no one is stopping you from renting out apartments as an individual.

But what if the income you receive from renting out your home has become permanent and systematic? In fact, this is already a full-fledged business that must be formalized accordingly.

Experts advise those who rent out several real estate properties at once and have a well-functioning work scheme to still play it safe and register as an individual entrepreneur. Yes, this will add more paperwork to you, but at the same time it will give you a huge advantage. Working as an individual entrepreneur, in the event of a conflict, you will be able to document any claims against the guests. In addition, while an individual entrepreneur makes payments to the Pension Fund, his work experience increases, which is important for those who decide to make rental business its main activity.

How and what taxes to pay

One of the most difficult moments in organizing a daily business is related to legalizing activities and paying taxes. This market is traditionally “gray”, and having decided to rent out an apartment, many do not even think about the need to pay any taxes in principle. But if you want to avoid problems in the future, it is better to immediately start working according to all the rules. So, how much of your profits should you give to the state?

For individuals

If you do not want to register an individual entrepreneur yet, you are required to pay personal income tax annually individuals in the amount of 13% of what you earned. To do this, you need to submit a tax return at your place of residence by April 30 (it will indicate your income for last year), and then, before July 15, calculate the amount of tax and pay it at the bank using the details of the tax office.

For example, you rent out an apartment for 2000 rubles/day. When loading on average 20 days a month for a year, you received an income of 2000 * 20 * 12 = 480,000 rubles. The personal income tax amount will be 13% of this amount, that is, 480,000 * 0.13 = 62,400 rubles.
Important! If public utilities is paid by the tenant, this amount must also be included in the amount of income when calculating tax.

For individual entrepreneurs

As a rule, individual entrepreneurs who indicate a rental business in their documents operate under a simplified taxation system. In this case, the amount of tax deductions can be 6% of income or 15% of “income minus expenses”.

Important! At first glance, it seems that this option is definitely more profitable. However, despite the lower percentage of the tax itself, individual entrepreneurs also have to pay contributions to the pension fund, accountant services, etc.

Video: taxation when renting out an apartment

What are the dangers of illegal housing rental?

According to experts, only 40% of landlords respect the law, and the majority are in no hurry to share with the state. On the one hand, this makes it possible to make large profits. On the other hand, if information about unofficial activities gets to the tax authority, the owner of the apartment may be brought to administrative responsibility in court. In addition to the principal amount of the debt, you will also have to pay accrued fines and penalties. In the worst case, a criminal case may be initiated against a negligent “entrepreneur” under Art. 198 of the Criminal Code of the Russian Federation, which is fraught with a criminal record and a fine of up to 300,000 rubles. or imprisonment for up to 1 year.

Preparing the apartment for tenants to move in

If in the “long-term” version you can rent out half-empty housing (many families have their own furniture), then here the requirements for the level of comfort are much higher. Before looking for clients, you will have to spend several weeks preparing the premises itself. What is meant?

Redecorating. No peeling wallpaper or yellowed ceilings with cracks! Everything should be fresh and neat, even if inexpensive. Refresh the whitewash, change burnt out light bulbs, replace leaking faucets.
Space. Adhere to the principle of minimalism. Future residents clearly don't need your grandmother's old sideboard. It is better to immediately get rid of all old and unnecessary trash, as well as unnecessary furniture cluttering the room. Personal belongings also need to be taken from the premises (as a last resort, put in a separate closed place, for example, on a balcony or in a storage room).
Cleanliness and tidiness. Before looking for tenants, you need to do some general cleaning: wash the windows and lamps, wash the curtains, polish the furniture. On an emotional level, it is precisely such “little things” that greatly influence the decision to rent your apartment.
Furniture and appliances. Even economy class housing should have minimal amenities. The “essential” items include a sofa, kitchen set, wardrobe, table, chairs, refrigerator. IN last years the vast majority of tenants also require a washing machine.
Internet. This is no longer an additional advantage, but a necessity. Ideally, you need to immediately connect a Wi-Fi router (on Avito you can find good used routers for 700–1500 rubles).

The more comfortable the apartment you rent is, the more clients will want to return to it.

The more everything there is in the apartment, the higher the price you can set. Many landlords rent out housing with dishes, towels and personal hygiene products (soap, toothpaste, etc.), that is, on the same principle as hotel rooms.

Effective advertising sources

So, your apartment is ready for the first guests to move in. This is where the fun begins. After all, your task is not just to find tenants for a few days, but to ensure maximum occupancy of the apartment (especially if the housing was taken out on a mortgage).

In the fall, Dmitry K. decided to rent out his apartment in the center of St. Petersburg by the day. And from my own experience I was convinced that this business in practice is not as profitable as it seems in theory. “When I rented it out under a long-term contract, I always had a guaranteed 30 thousand rubles. per month. Now there’s more hassle and less payoff,” he says. There is no month to month. Once Dmitry was very lucky: the apartment was rented for 20 days by a family who were making renovations in their own home, and since it took so long, they had to extend the lease for another period. But this was the only case. The rest of the time the apartment is occupied on average ten days a month.

Expert Online

submit advertisements in 2-3 local newspapers;
print leaflets, post them around the city or drop them in mailboxes;
write your contacts on the asphalt in crowded places - train stations, bus stops public transport etc. (all you need is a stencil and a can of paint);
negotiate with taxi drivers so that they recommend your apartment to visitors.

However, you understand that the most effective source of potential clients for you will be the Internet. Its capabilities must be used to the maximum.

To increase the efficiency of your rental business, you simply need to use all the possibilities of the Internet

First, place your offer on message boards such as “Avito”, “From Hand to Hand”, “Cian”, etc. (and through the international Airbnb portal, for example, you can even attract foreign clients who pay in dollars and euros). The main thing is that your apartment is closer to the city center and looks impressive in the photo.

Secondly, in free time be sure to make a small business card website. There is a great amount free designers with which you can make a pretty nice resource without turning to web designers and programmers. The site must have your contacts and high-quality photos of apartments. To attract visitors from the first days, use contextual advertising Yandex.Direct and Google Adwords.

Pitfalls of daily business

As with any activity, this area has its risks. First of all, they are related to the safety of the apartment itself and property (furniture, equipment, etc.). The only way to minimize the danger is to work officially, registering an individual entrepreneur, and draw up competent contracts.

Important: always ask for passports from tenants, even if they are staying for just 1 day. It is advisable that you have in your hands copies verified with the original.

Another important point is relations with neighbors. Before renting out an apartment for daily rent, it is advisable to meet with them and make sure that they are not against such activities. Most apartment buildings (especially old ones) have excellent audibility. And if tenants, for example, start listening to music loudly, those who live “across the wall” may not like it very much. Do not forget that any claims will ultimately be in your direction.

Advice: if peace and quiet are important to your neighbors, it is better to sacrifice some of the profit, but not rent out the apartment for birthday celebrations, New Years, etc.

In addition to these risks, daily business inevitably associated with certain everyday difficulties. After all, you will have to clean the room after each guest, wash bed linen, clean carpets, etc. In addition, you need to be prepared for constant calls (including in the middle of the night) and the fact that you will have to adapt to clients - for example , go at 5 am to give/pick up the keys, etc.

Despite the fact that the daily business has its difficulties, it is one of the most highly profitable with relatively low risks. True, in order to get a truly tangible profit, it is advisable to rent out at least 2-3 apartments. However, if you haven’t made a mistake with the area and organized your activities correctly, in just 9–12 months you can actually earn enough for a down payment on a mortgage to buy your next apartment and gradually expand your network.

What to do if you have no cash savings? Many people believe that for real estate investment you need to have a large initial capital. Actually this is not true. Business on daily rental of apartments is a real estate investment strategy that can be started without initial capital.

How to make money on daily apartment rentals?
What determines the effectiveness of daily rentals?
One of the ways to invest in real estate using the example of Zelenograd
How to test the location of an apartment?
Rental business - What to invest in in Moscow and the Moscow region?
Tips from seasoned investors:

Let's figure out how to work with the daily apartment rental market.

Business related to rental housing is the ability to “play” with numbers. Most people think that renting out apartments every 25 days is impossible. However, these are real numbers for this market. If you rent out the property for fewer days, the profit will be minimal. After all, there are expenses for rent, advertising and salaries for service personnel.

How to make money on daily apartment rentals?

If no savings and you can't get a mortgage. There is a simple and effective way - you can make money by renting out housing on a daily basis.

Yuri Medushenko is a professional investor, expert on Apartment Buildings No. 1 in Russia. Recently, he and his partner Matvey Nadezhny organized business on daily rental of apartments.

We take and rent an apartment or townhouse for a long time, for example, for 30,000 rubles per month. Of course, inform the owners in advance that you are going to sublet the property.

And we rent it out daily, for example for 3,000 rubles, and you make a profit from the difference. If you rent out an apartment 25 days a month, you can provide a cash flow of 35,000 rubles. per month.

What determines the effectiveness of daily rentals?

First of all, it depends on the occupancy of the selected object.

The average occupancy of the facility must be at least 80%. Because By getting only such numbers, you will be able to recoup your own investment.

In a classic business, the scheme is quite simple: today you can sell two pairs of felt boots, and tomorrow – twenty. Due to the next day you make a profit. In the hotel business, everything is different: if you haven’t filled two studios today, then tomorrow you won’t be able to rent out two more. Therefore, the profit will be lower in this month.

One of the ways to invest in real estate using the example of Zelenograd

Case of Andrey Zelensky participant

How to test the location of an apartment?

It's very simple, you place a sales ad about renting out housing and indicate the desired area. And then look and count how many calls you receive per day based on this ad.

For those schemes when you indicate a non-specific address, and the nearest large facility, it is better to select clients with a car. When a person realizes that he can rent a house 1000 rubles cheaper than the average market price, then it will not be difficult for him to travel an extra 2-3 kilometers.
There is the following scheme: testing is considered successfully completed when thirty-eight clients a day expressed a desire to rent our apartment.

There is no such thing as number of clients consistently amounts to ten people per day. Fifteen people called today, and thirteen tomorrow. These downturns are unacceptable for a quality business. Therefore, for a complete result, we accept there are more applications than we have available.

If occupancy rate began to account for 70%, then sooner or later this company will leave the market. The market also becomes inefficient if you set your price slightly higher than your competitors. Thus, we can lure clients to us if we make the price even lower. The flow of people will increase, and the apartment will not be left without tenants. All these points need to be tested.

Rental business - What to invest in in Moscow and the Moscow region?

Case of participant Tatiana Khmelnitskaya live meeting of investors Territories Investing

When you have 1-3 apartments, then you can debug this process yourself. And it is much easier than hired work, because it does not require your constant presence in the office for eight hours a day.
When we rent out housing on a daily basis, then it is necessary to constantly manage business processes. It will be better to have ten studios in one place, because this object is much easier to control than ten apartments in different places. Moreover, you can reduce costs because... a minimum number of maintenance personnel will be required.
To receive passive income, need to find manager, establish a flow of clients. Also take care of quality advertising. Select an employee who will update advertisements on the site, as well as a manager who will control the direction of service.

This is just one strategy for how you can increase your income. This method implies that you act with the help of other people's objects. Look from a different angle. You can buy properties and pay off your mortgage using other people's funds. That is, combine business with investment strategies. More on this in the next article.

One of the most popular topics on business forums is daily apartment rentals. This could be an empty granny flat, a house taken on a mortgage, or simply a desire to rent cheaper and sublet at a higher price. As a rule, young people who do not have serious funds to start another business are interested in this topic. Indeed, there is no need for large investments here. But is it so easy to build your own? hotel business? IQR studied the issue.

How to make money on short-term rentals?

Where can I find an apartment for daily rent?

So, initially there is no free apartment. Where can I get it? You have few options:

rent someone’s apartment on a monthly basis and sublet it on a daily basis;
take out a mortgage;
make an object out of your apartment, renting a cheaper one on the outskirts.

This is exactly what Dmitry Filimonov does, who built a business in this area from scratch. He is still far from even thirty. Dmitry came to Yekaterinburg several years ago, got a job from scratch and spent a year gaining experience. Then he took out the first apartment on a mortgage, already knowing that he would rent it out on a daily basis, and he continued to live in the rented apartment. Today he has 3 apartments with a mortgage, from which he has made a mini-hotel chain. The income ranges from 180 to 400 thousand rubles per month, which allows him to freely pay the mortgage, and in a few years he will own a lot of real estate without being encumbered with collateral.

Where to start your rental business?

First you need to thoroughly know the rental market of the selected area. You need to call advertisements, walk around apartments, write down prices and understand what is offered. It is better to tell the owner openly that you are looking for an apartment for sublease to avoid problems in the future. Not everyone will agree, but many will be interested, provided that you offer a little above the market price.

Which apartment is suitable for daily rent?

The main thing is the location, it should be convenient, close to the metro, railway station and infrastructure. Clients often travel from a train station or airport tired; few people want to walk to who knows where.

The apartment itself should be modern and pleasant to look at. That is, either you take initially nice apartment, or you are doing repairs in a “dead” one. “So-so apartment” is the worst option. At the same time, you should not be afraid of “Khrushchev” buildings; they can be renovated quite well.

Naturally, not the first floor - no one will like this. The view from the window is not important, but it’s better not to be in a trash heap. The most important element is the absence of a musty and old smell in the apartment - no one will rent this one.

In terms of area, small two-room apartments (you need to break down the walls) or large one-room apartments are preferable. This is due to the type of clientele.

Short-term rental client - who is he?

Most clients are:

young couples;
business travelers and businessmen passing through the city;
quarreling spouses;
tourists.

They can rent an apartment either for a few hours to spend the night or for a couple of weeks. Lots of regular customers. If your apartment is good in price and quality, people will remember the convenient option and come back or recommend it to their friends. Therefore, it is important to unwind, then it will be easier.

How much money do you need to start in this business?

Option 1

Typically, new entrepreneurs start with renting someone else's apartment. This is, at a minimum, a deposit, a month of payment in advance, there may be another 50 to 100% agent fee if you do not find a suitable apartment from the owner. As a rule, no one will allow you to make various changes in the apartment (repairs, change of furniture) if you are renting. The exception is to agree with the owner of the “killed” apartment for partial repairs as payment. In this case, it is necessary to stipulate this point in detail in the contract so as not to lose the investment. For advertising at first, 5 thousand rubles is enough. In general, you can start with an investment of up to 100 thousand rubles.

Option 2

You more money and determination, you take out a mortgage. As a rule, this is a contribution of 30%. Monthly payment may vary, see mortgage calculators. Usually this is one and a half times the rental price of a similar apartment, which means the income should be higher! Therefore, in this option you need to have another source of permanent income; it is not worth recommending to beginners, you can lose money. On the other hand, you get expensive real estate in a few years, having already “recovered” the costs!

In this case, it is best to take a “killed” apartment, perhaps “from under” alcoholics or a grandmother. Such an apartment will be cheaper than the market, and with the right approach you can make good repairs. The cost of repairs may vary. In general terms it is:

the cost of dismantling old furniture, plumbing, flooring and other things, plus garbage removal;
payment for work;
purchase of materials, plumbing and decorative elements;
replacement of furniture.

Dmitry manages to sell old furniture on Avito and buy decent, slightly used furniture there for pennies. This takes a lot of time - you need to carefully study the advertisements, call them, go and see them live, but it saves a lot of money. Sometimes there are scratches and chips, in which case it makes sense to contact a restorer and buy covers. However, you can also buy beautiful furniture inexpensively at IKEA.

You can find out more about resolving issues related to repairs on his blog.

How to furnish an apartment for a client?

Apartment for daily rent

First, study a significant array of photographs of beautiful apartments and note for yourself their common features. Typically, this will include the following items:

spacious living space - there is no unnecessary furniture or junk, clients love studio-type apartments;
the apartment is furnished in a modern style;
the design is made in bright colors (under no circumstances should you tear your eyes out, choose colors harmoniously);
sterile cleanliness, always clean windows;
absence of yellowed plumbing elements, window frames, window sills, etc.;
no drips.

What does Dmitry do to make the apartment look “cool” and please the client?:

selects a beautiful design;
puts large double beds everywhere;
pays great attention to detail;
Be sure to install a new kitchen with full equipment.

The most important thing is where to get clients?

In the Internet

First, create a business card website. This is a simple site consisting of 1-5 pages. You can google manuals and do it yourself (up to 1000 rubles), you can order it (3-5 thousand) or from a web studio (from 5 thousand). Your phone number and photos of apartments must be visible on the site. Photos must be of good quality, beautiful, and taken in the right lighting. Hire an amateur photographer or get free advice on a photography forum.

You can promote a website, but this is not very effective if there are already competitors in your city. So start with contextual advertising. The largest networks are Direct and Adwords from Yandex and Google, respectively. Select all relevant keywords and direct advertising traffic to your site. As a rule, Direct is more effective, but more advertising means more clients. If you only have one apartment and it’s rented for a week, you can pause advertising.

Add your apartment to bulletin boards. The largest free one is Avito, but don’t be lazy to post on smaller boards - “From Hand to Hand”, city forums and other platforms. The largest paid board is Cyan, don't forget it. The more sources, the more clients.

Airbnb's international portal will help you attract foreign clients who pay in dollars and euros. The main thing is that the apartment is close to the city center, looks beautiful in the photo and is cheaper than local hotels.

Locally:

Daily rental advertisement

place advertisements in local newspapers;
print flyers and stick them everywhere;
You can post on commercial notice boards at entrances. This is paid, but your ads will be throughout the area or even the city;
try advertising on the asphalt in crowded places, preferably near public transport stations. You need a stencil and a can of spray paint.

Business plan for daily rentals

Apartment house

Sublease

Here everything is counted on fingers and a business plan is not required. It is clear that there is no extra money, we count everything at the minimum. Take the price of a good one-room apartment in your city. You will pay it back for the first month, and the same amount for the deposit. We avoid realtors. For the second month, money must be kept in reserve. Total - 3 prices. Let’s say the rental price is 25 thousand per month, that’s 75 thousand.

We create a website on our own for free. We purchase decorative elements, clean sheets, towels, dishes and other small items for 5 thousand rubles.

Let’s say the price is 2 thousand rubles per day, occupancy in the first month is 40%. Revenue - 24 thousand. We pay bills monthly. If we get 40%, we will hardly go broke. Another minus 2 thousand. By the second month, you can gain profit by studying all the nuances and problems from your own experience. After a couple of months, the costs will be recouped (plus the deposit will still be returned to you if you don’t spoil anything). Dmitry speaks of a stable occupancy rate of about 70-80%.

Mortgage

Let's take Moscow as an example. A well-located, but “killed” one-room apartment can be purchased from 5 million.

You will spend a minimum of 200 thousand rubles on repairs. A realtor is not necessary, but it is better to contact one to accompany the transaction - from 30 thousand rubles. Taking into account this amount and advertising costs, we must consider the mortgage.

Advice: in 2015, mortgage rates rose by several percent, and now they are not best time to get involved with a mortgage - the final overpayment is huge compared to last year if your income is in rubles. It is better to start with subletting or buy an apartment for cash if possible.

You must have 1,575 thousand rubles for the entry fee. Be sure to set aside an amount no less than six months’ payment in advance! This is approximately 400 thousand.

The revenue calculation is the same. The risks here are higher; let’s take a pessimistic forecast: you will not be able to raise the occupancy rate above 60%. This is 35-50 thousand revenues per month (at a price of 2-3 thousand rubles per day), depending on the price. With current rates, you won’t be able to cover your mortgage - the monthly payment with utilities will probably exceed 60 thousand, but this is higher than rental prices (about 28-32 thousand are now being charged for such apartments). The question is that when you invest 2 million, you want more!

If the apartment was purchased at your own expense, 12% per annum with a pessimistic forecast is not bad at all! If you keep the occupancy rate at 80%, that’s 24 days a month, for example, 3 thousand per day, we get almost 65 thousand after deducting expenses. Not every job in Moscow pays that much. You can use this money to rent similar housing nearby and have a difference of 35 thousand.

However, this is a pessimistic option. Alexander Zhinkin from Krasnodar, another practicing entrepreneur in this area, in his seminars laid out a much more promising table of actual income and expenses for his objects:

Business on sublease of apartments

Probably the reason is lower competition in the regions and the ability to bet more high prices for a day at low prices monthly rent and mortgage. You can watch the full seminar (it's quite long).

To achieve success and financial well-being, it is not enough to work hard in an office or factory. This type of income, by definition, cannot bring much income, since it will simply be unprofitable for the owner. People who understand this principle are trying to find a way out of the current situation, but at the same time they are afraid of losing their jobs.

In such cases, you can pay attention to passive ways of generating income. For those who have free living space (room, apartment, house), the option of renting it out daily is suitable. You can also invest your savings in real estate, because the banking system does not inspire much trust.

Analysis of the housing market situation

IN Soviet time the income that the rental of residential premises brought was called unearned and was diligently suppressed. Today the situation has changed radically. Even old grandmothers are ready to make room for a stable addition to their small pension.

What kind of profit can such a business bring? Daily rental of apartments can be a very profitable business. This has been proven in practice by people who liked this business idea.

Daily rental of elite class apartments in big cities can bring enormous income. Business class residential premises will bring less profit to their owner, but on a more stable basis, as they are more popular. Finally, renting out a room in a dorm or apartment seems to be the most appropriate activity at the initial stage.

The benefits brought by renting residential premises for a day directly depend on the availability of hotels in locality, room prices, as well as tourist flow of people. An example is the seaside resorts of Russia. Tourists often come there on holiday as “savages”, that is, without a tourist package. They are forced to find a place to live on their own. For the holiday period every local becomes a rentier.

At the same time, to Moscow and others big cities Many business people come here, accustomed to comfort and luxury. They prefer to stay in luxury apartments and, accordingly, are willing to pay well for it.

Lack of full competition

In our country, especially in small towns and villages, the hotel business is very poorly developed. Enterprising people take advantage of this advantage by renting out residential premises.

Indeed, if we compare the number of hotels in Russia and in countries Western Europe and the USA, then you can find that we have 2.5 times less of them. However, most large hotels are concentrated in Moscow and St. Petersburg.

At the same time, the lack of competition always spurs business. Daily rental of apartments is becoming a truly popular means of generating additional income.

Advertisements about vacant residential spaces ready to accept guests can be found in almost every newspaper, at public transport stops and on the walls of houses.

Due to such a large number of offers, a false impression is created that renting out an apartment is very difficult. In fact, the niche is only 50-70% occupied, and the pace of construction of new housing and hotels has slowed down significantly. Therefore, anyone can do this business.

The first steps of a rentier

To receive income from real estate, you must have it. Therefore, the first thing a novice entrepreneur needs to do is invest in the purchase of an apartment, room or mansion. The size of the living space and its arrangement will depend only on financial capabilities.

In some cases, it is possible to build a business differently. Daily rental of apartments inherited from deceased relatives is one of the most common ways to generate additional income. Indeed, it is not advisable to sell a home if there are children in the family. They will soon grow up (as well as real estate prices) and will want to separate. At the same time, maintaining an empty apartment is very expensive. That's why many people decide to take it.

People who are less wealthy and do not have rich testators can be advised to start by renting out a room in their apartment. This method of earning money has many inconveniences, but it allows you to further develop your rental business. Where to start, everyone must decide for themselves. In this case, you need to focus on your material and volitional capabilities.

Profit and expenses

Making a profit is the goal pursued by any business. Daily rental of apartments is no exception. The income that the owner of the premises will receive can vary from 100 to 100,000 dollars monthly. As noted earlier, the numbers will depend on the class of housing being rented, its area and furnishings.

Daily rentals are always more expensive than long-term rentals, so you need to be prepared for the fact that the average rental time will not exceed 2-3 days. An apartment owner should always work for the future and constantly attract new clients.

At the same time, you should not forget about the expenses that the rental business implies. Where to start the calculations? Firstly, arranging the room with furniture and household appliances. Secondly, the purchase of personal hygiene products: toothpaste, shower gel, shampoo, toilet paper. Thirdly, paying taxes and rent. Expenses may also include advertising in newspapers and magazines.

Payback

In the case when your own apartment is rented out, there is no point in talking about payback, since the business begins to generate income almost immediately. But you can make money in another way. Some resourceful people use a scheme where they rent out premises they have on a long-term lease for a day.

The payback period will be different in each specific case. So, with an average monthly rent payment, costs for furniture, household appliances and personal hygiene products, you will have to invest about 100,000 rubles for one apartment at the initial stage. You can receive up to 2,000 rubles per day from business class residential premises. Thus, a successful businessman will be able to receive income for 2 months.

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