Investing in daily rental apartments. Business idea - making money from renting housing. Which apartments are in great demand?

What to do if you have no cash savings? Many people believe that for real estate investment you need to have a large initial capital. Actually this is not true. Business on daily rental of apartments is a real estate investment strategy that can be started without initial capital.

How to make money on daily apartment rentals?
What determines the effectiveness of daily rentals?
One of the ways to invest in real estate using the example of Zelenograd
How to test the location of an apartment?
Rental business- What to invest money in in Moscow and the Moscow region?
Tips from seasoned investors:

Let's figure out how to work with the daily apartment rental market.

Business related to rental housing is the ability to “play” with numbers. Most people think that renting out apartments every 25 days is impossible. However, these are real numbers for this market. If you rent out the property for fewer days, the profit will be minimal. After all, there are expenses for rent, advertising and salaries for service personnel.

How to make money on daily apartment rentals?

If no savings and you can't get a mortgage. There is a simple and effective way - you can make money by renting out housing on a daily basis.

Yuri Medushenko is a professional investor, expert on Apartment Buildings No. 1 in Russia. Recently, he and his partner Matvey Nadezhny organized business on daily rental of apartments.

We take and rent an apartment or townhouse for a long time, for example, for 30,000 rubles per month. Of course, inform the owners in advance that you are going to sublet the property.

And we rent it out daily, for example for 3,000 rubles, and you make a profit from the difference. If you rent out an apartment 25 days a month, you can provide a cash flow of 35,000 rubles. per month.

What determines the effectiveness of daily rentals?

First of all, it depends on the occupancy of the selected object.

The average occupancy of the facility must be at least 80%. Because By getting only such numbers, you will be able to recoup your own investment.

In a classic business, the scheme is quite simple: today you can sell two pairs of felt boots, and tomorrow – twenty. Due to the next day you make a profit. IN hotel business everything is different: if you haven’t filled two studios today, then tomorrow you won’t be able to rent two more. Therefore, the profit will be lower in this month.

One of the ways to invest in real estate using the example of Zelenograd

Case of Andrey Zelensky participant

How to test the location of an apartment?

It's very simple, you place a sales ad about renting out housing and indicate the desired area. And then look and count how many calls you receive per day based on this ad.

For those schemes when you indicate a non-specific address, and the nearest large facility, it is better to select clients with a car. When a person realizes that he can rent a house 1000 rubles cheaper than the average market price, then it will not be difficult for him to travel an extra 2-3 kilometers.
There is the following scheme: testing is considered successfully completed when thirty-eight clients a day expressed a desire to rent our apartment.

There is no such thing as number of clients consistently amounts to ten people per day. Fifteen people called today, and thirteen tomorrow. These downturns are unacceptable for a quality business. Therefore, for a complete result, we accept there are more applications than we have available.

If occupancy rate began to account for 70%, then sooner or later this company will leave the market. The market also becomes inefficient if you set your price slightly higher than your competitors. Thus, we can lure clients to us if we make the price even lower. The flow of people will increase, and the apartment will not be left without tenants. All these points need to be tested.

Rental business - What to invest in in Moscow and the Moscow region?

Case of participant Tatiana Khmelnitskaya live meeting of investors Territories Investing

When you have 1-3 apartments, then you can debug this process yourself. And it is much easier than hired work, because it does not require your constant presence in the office for eight hours a day.
When we rent out housing on a daily basis, then it is necessary to constantly manage business processes. It will be better to have ten studios in one place, because this object is much easier to control than ten apartments in different places. Moreover, you can reduce costs because... a minimum number of maintenance personnel will be required.
To receive passive income, need to find manager, establish a flow of clients. Also take care of quality advertising. Select an employee who will update advertisements on the site, as well as a manager who will control the direction of service.

This is just one strategy for how you can increase your income. This method implies that you act with the help of other people's objects. Look from a different angle. You can buy properties and pay off your mortgage using other people's funds. That is, combine business with investment strategies. More on this in the next article.

Daily rental of apartments as a business is chosen by many people who are looking for easy income. It is enough to have available housing and set the right price, and there will always be clients. IN big cities There are a lot of opportunities for doing business in renting out apartments for daily rent. There are also many options for organizing it.

How to start an apartment rental business?

Having living space, a person can build a serious business renting apartments. You can offer apartments for daily rent both for workers on business trips and for ordinary travelers. There are 3 ways to build a business providing apartments for rent:

Having available apartments. This is the most convenient and simplest option. Many will say that it is much easier to find permanent residents. They will pay the required fees regularly. A person does not need to constantly trust his apartment to strangers and unreliable people. Such activities will take little time and generate constant income. However, daily rent will help the home owner earn much more money.
Purchasing an apartment specifically. This option is suitable for those who decide to seriously make money from it. If you don’t have money to buy a home, you can take out a loan or mortgage. Then you can’t even count on making quick money: all the funds will be spent on paying off debts. But if you are patient, you can soon make a big profit from the business of renting out apartments by the day. Moreover, a person gets an apartment forever without emptying his wallet.
Arranging sublease. Not everyone is ready to do this. This option is definitely suitable for people who do not have their own home, but want to receive money from rent. You just need to rent some apartments for long term. Then they can be rented out for several days. This phenomenon is quite common in modern cities. Having paid the owner of the apartment for a month, a person will earn the money in about 10 days of renting out housing for a day.

You need to register your business with tax office. This will help avoid unwanted problems. In the case of subletting, it is important to conclude an agreement with the owner of the property and have it notarized. The same actions need to be carried out with clients. All this guarantees the success of the daily apartment rental business.

Pros and cons of business

People who rent out their homes do not need to think about how to make money. This business will always thrive. After all, not all people buy their own housing or pay for hotel rooms. Renting an apartment daily has the following advantages:

Benefit. An active person who wants to get serious about his business will be able to earn several times more than someone who rents out apartments for a short time.
Convenience. Without signing a long-term contract, you can quickly and painlessly get out of business. What if distant relatives arrive and you need to urgently accommodate them. Daily rental housing can also be done by those who are planning to sell it. While this process lasts, there is an opportunity to earn a little money.
Relevance. Room in good hotel usually very expensive. Not all companies can pay it to their employees. And then people come to the rescue, ready to offer housing for several days. It is cheaper and even more convenient, because individual apartments have a kitchen and many other advantages. Therefore, such a business will flourish even in times of crisis.

However, renting apartments for daily rent also has pitfalls. They must be taken into account when engaging in such activities. It has the following disadvantages:

No guarantees. To be successful, you need to be very active. A person will have to constantly look for new tenants and advertise the apartment in every possible way. Otherwise, it’s better not to wait for a stable income.
Trouble. After the departure of each client, the apartments must be cleaned and bed linen changed. If the guests did not want to carefully use the furniture and various devices, then the apartment will have to undergo cosmetic repairs from time to time. And it is unlikely that such housing will be insured.
Responsibility. The owner of the property must provide clients with complete comfort and safety. In case of malfunction of sockets or electrical appliances, he is responsible for everything. Various frauds and thefts are also possible. In such cases, you can get into serious trouble that will be associated with law enforcement agencies.

Renting apartments has not only obvious advantages, but also some pitfalls.

When starting such a business, it is worth considering all the risks and also taking care of its legality.

Earnings from daily rental of apartments can really be considerable. But it is important to remember that such a business requires constant active participation.

How much can you earn

Renting out your own home on a daily basis can bring good profits throughout the year. For example, renting out a room in a two or three-room apartment, you can count on a profit of 500-1000 rubles per day. With a good location of the apartment and a high flow of clients, your monthly profit will be from 15 to 30 thousand rubles. If you don’t plan to rent out your room, you can try to make money by subletting. At the same time, the net profit will be slightly lower, at the level of 5-10 thousand rubles in the first stages, but this will allow you not to be crowded with roommates in your own home. Over time, by concluding contracts for several apartments around the city, your net profit can amount to more than 100 thousand rubles per month.

How much money do you need to start a business?

To start a business, you need your own home or a long-term lease agreement. The first option will not require significant financial costs from you. It is necessary to ensure that furniture and appliances are available. If you don’t have one for comfortable living conditions, then it’s worth purchasing it. To sublease, you must conclude an agreement and make an advance payment. Depending on the region, the location of the apartment and the renovations made inside, this amount will vary from 75 to 200 thousand rubles per year. Additional costs will include notary services, documentation, and an advertising campaign.

What equipment to choose for daily renting of apartments

In order to rent out an apartment daily, you need to furnish it with furniture and appliances. If you already have one, then you won’t have to spend much. In addition, it is advisable to install a security system as well as durable steel doors to protect it from theft and burglary.

Which OKVED code to indicate when registering a business?

Registration of a business with the tax service requires filling out an application with the obligatory indication of OKVED code 68.20 - Rent and management of own or leased real estate. This group includes daily rental of both own and rented housing to other visitors.

Which taxation system to choose for daily rental of apartments

The easiest way for an entrepreneur to work is under the simplified taxation system.

Do I need permission to open?

To open a business, you need permission from the tax service and registration of an individual entrepreneur. In addition, you should conclude a rental agreement for the apartment with its owner in advance if the sublease option is used.

Business technology

To increase income from renting out apartments, they can be rented out not only daily, but also hourly. Another option is to rent out an apartment on holidays. On New Year or Christmas, the cost of an apartment for a day increases several times, which you should take advantage of by placing appropriate advertisements on the Internet in advance. Basically, your clients will be business travelers, tourists or couples in love. To do this, you should place advertisements and banners in appropriate places: train stations, bus stations, airports, etc. You can also enter into an agreement with taxi drivers who transport people from destinations of long-distance transport. In the future, the business can be scaled according to a simple scheme, purchasing as many apartments for rent as possible, having previously assessed the profitability of the project.

Renting out apartments on a daily basis is considered a fairly profitable business. The main advantage is earning money from scratch without any special investments if you have at least one apartment for rent. It can be inherited or previously purchased with a mortgage. In this article we will look at a business plan for daily rental of apartments by the owner.

Project Summary

An example of a business plan will be presented based on daily rental apartments in big city. This business has good prospects in big city, where the target audience is quite wide. However, this business is no less profitable in a small tourist city. The essence of the business is to rent out 3 apartments, the owner of which rents out living space for daily rent in different areas of the city: two in central region and one in residential area. Accordingly, clients will be both middle and high class, and below average.

General characteristics of the apartments:

1-room studio apartment on the 3rd floor with total area in 30 sq. m in the central area.
2-room apartment on the 5th floor with a total area of 45 sq. m. m next to the metro.
Apartment in a residential area, 1-room with a total area of 30 sq. m. m on the 2nd floor.

It should be noted that there will be many prospects and competitors. However, the demand for this type of service allows you to take your place in the niche and develop your business, receiving passive income. Competitors are individuals who rent out similar living space and real estate agencies. The main criteria that will allow us to fight with competitors are an individual approach to the client, a high level of service for apartments in the city center and an affordable price for an apartment on the outskirts of the city.

To start implementing the idea, you need to purchase furniture and equipment. Also at the starting stage it is necessary to draw up a business plan for daily rental of apartments with calculations. To have investments in more promising project, it is recommended to rent one of the apartments daily for at least six months with minimal investment in consumables (bed linen and public utilities). In this case, it will be possible to pay off the starting costs for middle and VIP class apartments.

First, you should study the risks that are a stumbling block to acquiring a stable income:

Unstable demand.
Unscrupulous tenants (theft of small equipment, interior elements, damage to property).
A decrease in the solvency of potential residents due to the decline in the economic situation in the country.
Aggressive competitors.
Unfortunate neighborhood, which can worsen the service and quiet living of residents.

It is difficult to predict the number of tenants per month in advance, but success largely depends on an active search and proper communication with potential tenants. They need to be offered what they want to receive: complete information about the apartment, advantageous aspects (proximity to the metro, number of floors no lower than the 2nd floor and no higher than the 10th, availability of everything necessary in the apartment, balcony, good view).

To properly search for clients, the entrepreneur himself must analyze the volume of competitors and understand who will be his key client and to whom to direct maximum efforts. For apartments in the city center, you should look for tenants of the following categories: couples, business travelers, tourists. The best way to look for them is on popular Internet resources where these people look for apartments. The target audience for apartments on the outskirts of the city are young companies, tourists and business travelers with lower incomes.

Registration of activities

For legal activities in the field of rental real estate, the owner of 3 apartments should undergo legal registration. By registering as an individual entrepreneur, the owner of the apartments will save himself from the risk of being brought to tax liability and will receive guarantees of protection in legal disputes. When moving tenants into an apartment, the landlord has the opportunity to protect himself from unnecessary costs in the event of damage to the property by agreement. In addition, you can attract business travelers, because employing organizations require an official document confirming the living expenses of employees.

An entrepreneur can choose a simplified income tax system, where he will deduct 6% of net income. In this case, the individual entrepreneur is obliged to make a fixed amount of insurance contributions to the Pension Fund and the Social Insurance Fund, subject to the presence of hired employees. In our case, the entrepreneur will do without staff. To register an individual entrepreneur, you need to submit documents to the local tax authority, pay a state fee and, having received a certificate, begin to move in residents and make a profit.

Registration will require a small cost, up to 3 thousand rubles, and will take no more than a week. On average, 3-4 days.

Apartment equipment

To increase the price of renting an apartment, you need to purchase new equipment, comfortable and practical furniture, check plumbing, electricity, water supply, etc. The premises should not only be in good repair, but also have basic and additional equipment. Accordingly, certain investments are needed in the design and furnishings of the apartment. This is especially true for apartments for middle and top level residents' income. Costs for 2 apartments in the city center:

Name	Price	Quantity	Sum
Purchase of materials for cosmetic repairs	200 000	2 apartments	400 000
Carrying out repair work	150 000	2 apartments	300 000
Large folding sofa	40 000	2	80 000
Double bed	25 000	1	25 000
Soft chairs	15 000	2	30 000
Kitchen set	50 000	2	100 000
Mini-fridge INDESIT TT 85	11 000	2	22 000
Washing machine INDESIT EWUC 4105	11 000	2	22 000
Microwave	5 000	2	10 000
TV	30 000	2	30 000
Internet	4 000	2	8 000
Air conditioner	10 000	2	20 000
Wardrobe	10 000	2	20 000
Plumbing	17 000	2	34 000
Electric kettle	2 000	2	4 000
Blinds for windows	1 000	5	5 000
Nightstands	1000	4	4 000
Decor elements	10 000	2	20 000
Bed sheets	2 000	5	10 000
Dishes	1 500	2	3 000
Total			1 147 000

To rent out an apartment on the outskirts of the city, subject to an average level of renovation and the presence of new furniture and some equipment, minimal investments will be required:

You should spend at least 15 thousand rubles per month on utility bills for 3 apartments.

You can hire people to service apartments and find clients, but to keep costs to a minimum, at first you can do it yourself or with the help of family members. The main function - searching for clients and posting advertisements, communication, correspondence, calling and updating advertisements - can be solely the responsibility of the business owner. But moving residents into apartments, moving them out and cleaning the premises will be the responsibility of one of the relatives. As the number of apartments increases, the cleaning and check-in system will be revised, and this will be handled by a separate employee.

In this case, there will be no employee costs. All income will go to the family business, so profitability will be positive.

Marketing and advertising

Despite the fact that the daily apartment rental business can hardly be called an organization in the full sense, the use of marketing and advertising tools directly affects the profitability of the business. They are necessary in the fight against competition, which, as we have already said, is quite strong.

Advertisements for renting apartments in daily rental will be posted monthly:

Name	Sum
On free message boards	0
On the Avito board in the paid section	5 000
In newspapers	5 000
In social groups in top places	5 000
Advertisements on the street	500
Flyers for distribution in places where target audience gathers (railway and airport)	7 500
Cooperation with a taxi service, printing on back side business cards information about daily apartment rentals	5 000
Total	28 000

Income and expenses

General table of starting costs for 3 apartments:

It is planned to allocate 1,721,000 rubles to start the business. Thanks to previous rental income for Last year and personal investments, this money must be invested to increase the cost of rent for all 3 apartments.

Monthly expenses

General table of monthly expenses from the 2nd month:

Income

To calculate the return on investment, it is necessary to plan the pricing policy and the average number of residents per month. Naturally, this figure will vary markedly depending on seasonality. For example, in the warm season there will be more tourists, and in winter – a little less. If you are located in a city with active winter tourism, everything may be the other way around.

During holiday periods - New Year's and May holidays– there will be many times more people wishing to rent an apartment daily than on ordinary days. Let's make a calculation taking into account average demand indicators:

At 50% occupancy of apartments, income for the 2nd month will be 190,500 rubles. However, every month the number of applicants will grow:

A system for attracting clients will be developed.
There will be regular customers who will systematically use rental services and recommend it to friends.

In addition, on New Year and May holidays, prices for daily rental apartments will be increased by at least 20-30%. These indicators should be taken into account when planning the payback period.

Let's carry out the calculation based on average profitability indicators.

Let's determine the difference between income and expenses in order to calculate tax deductions:

183 000 – 48 000 = 135 000.

We calculate the tax payment:

135,000 x 6% = 8,100 rubles.

Thus, the net profit will be:

135,000 – 8100 = 126,900 rubles per month.

We calculate profitability:

(126,900 / 48,000) x 100 = 264%. At first glance, the profitability is quite high. However, let’s determine the payback period for investments:

1,721,000/ 126,900 = 13.56 months (more than a year).

It is worth taking into account the increase in tariffs for holidays and increasing the number of residents to a maximum of 90% of the month, then income will at least double. Therefore, the plans for six months are to create a strong base of regular customers, at least 15% of the total volume, and actively work on finding tenants, using all of the above advertising tools.

As soon as the income from the start-up costs is paid off, the net profit can be used to increase the amount of living space; options for additional purchase of housing will be considered: investing in construction or purchasing an apartment with a mortgage.

Eventually

The daily apartment rental business is even very profitable, but mainly if you already own one or more apartments. If you are planning to purchase living space for rent, then it is better to focus on this income as additional income. Demand may suddenly drop for a month or two, and if you do not have a source of income with which to repay the loan for an apartment, you will find yourself without a livelihood. Therefore, take the path of making money by renting real estate carefully.

People who own an asset such as real estate often think about what is better, renting or selling an apartment, how to organize renting as a business? It is difficult to give an unambiguous answer to this question: much depends on the market situation, region, demand, condition and type of housing.

For example, during difficult times for the real estate market (2014-2015), in the capital region, supply was almost twice as high as demand. Therefore, many owners had to reduce rental prices or sell housing that was empty without tenants. To evaluate all the pros and cons of selling or renting real estate, here is a small calculation for a 1-room apartment:

The cost of the apartment is 2 million rubles.
Price per rent per month – 15 thousand rubles. excluding utilities.
Annual income – 180,000 rubles.

Let's calculate the expenses that await the owner renting out the apartment:

Payment of tax (13% for individuals) – 23,400 rubles. from annual profit.
Costs for cosmetic repairs – 15,000 rubles.
Insurance (0.4% of the cost of the apartment) – 8,000 rubles.

Total income per year minus expenses will be 133,600 rubles. Based on the cost of the apartment 2 million rubles. business profitability will be 6.68% per year

We talked in more detail about renting an apartment.

Which is more profitable?

The average rate on deposits in Russian banks is 7-8.5%. Let's take Tinkoffbank as an example, which offers a rate of 8% per annum. By depositing 2 million rubles into a deposit account, the annual income will be 8.84% of the value of the deposit.

Is it worth renting out an apartment? Based on approximate calculations, we can conclude that selling an apartment is more profitable than renting it out. However, when renting out housing, the owner will always be sure that in case of unforeseen situations he can count on moving to his own home.

Advantages and disadvantages

Let's look at the advantages and disadvantages of a real estate rental business.

Pros:

stable rental income;
leasing does not require registration of an individual entrepreneur;
the opportunity to receive passive income by concluding an agreement with a realtor (you can find out how much his services cost);
high demand for rentals;
minimum starting capital.

Minuses:

if you rent on your own, you will need to sacrifice personal time for drawing up contracts, showings, and searching for clients;
The rental business brings the greatest benefit only to owners of several residential premises;
To legally rent out housing, you will need to pay taxes as an individual or individual entrepreneur;
there is a risk of running into scammers, as a result of losing property in the apartment or property rights (we talked about how to protect yourself);
to create a stable income, you will need to invest in advertising;
There may be expenses associated with repairs and the purchase of everything necessary for a comfortable stay for tenants.

Is it worth doing?

The profit received from renting out real estate can be a good addition to your salary or become a separate income that allows you to ensure a comfortable existence. You can rent out your home and not work. In this case, you will receive sufficient profit. There are two reasons to open a business:

This is one of the niches that does not require large investments, knowledge and experience.
There is almost constant high demand in this area.

How to earn?

How to make money from this? Is it profitable or not? What First you will need to organize a profitable rental business:

Prepare housing for rent.
Compare competitors' offers for similar real estate in your region to assess the real situation and set the rent.
Determine the option for renting out housing: with an agency or independently, daily or long-term. If you want to organize the rental of living space as a business, then it is advisable in the first stages to search for clients and conclude transactions on your own. This way you can get to know the whole “kitchen” from the inside.
To complete the transaction, you will need to competently draw up documents - a rental agreement, an inventory of property, a transfer and acceptance certificate, etc. ( full list documents can be found)
Many landlords evade taxes by renting out housing under gray schemes. If you do not want problems with the law, then it is better to register an individual entrepreneur and pay 6% (you can also purchase an annual patent), or pay taxes as an individual (13%).

Where to begin? In order for a rental business to generate income and not expenses, you should:

insure the apartment;
correctly structured in such a way as to make a loss due to the dishonesty of the residents;
establish a flow of clients (the apartment should not stand idle without tenants for weeks, as this is a loss of your money).

How to get more profit?

Setting an inflated price for rent is a failed option. The cost of the services provided must correspond to the quality. In order to rent out your home as expensively and profitably as possible, you need to use several methods:

Make repairs. Not necessarily expensive. The main thing is to create coziness and comfort. If the apartment has an old renovation, then you should definitely carry out cosmetic work: hang wallpaper, change plumbing, hang new curtains, etc.
Equip the apartment with everything necessary for living: furniture, internet, dishes, Appliances. This will significantly increase the cost of rent.
What is more profitable to rent? If we are talking about a multi-room apartment, then you can rent it out 1 room per tenant (you can find out how to rent out a room).
Is it profitable to rent out living space daily? This type of rental will allow you to get twice as much profit.

Is it a business activity?

An apartment is a person’s property, which, according to Art. 209 of the Civil Code of the Russian Federation, he has the right to dispose of it at his own discretion, including renting it out.

Entrepreneurial activities are actions aimed at obtaining systematic income received from the sale of goods, provision of services, etc. by a person registered as an individual entrepreneur. The letter of the Ministry of Taxes and Duties No. 04-3-01/398 dated 07/06/2004 explains whether the rental of real estate is a rental business.

The document states that although the landlord receives income in the form of rent, he does not carry out any economic activity. Nevertheless, there are often cases when tax authorities and courts recognize this activity as entrepreneurial. The conclusion is the following: if the owner considers his actions as entrepreneurial activity, then he can register an individual entrepreneur. If not, then he has the right to remain in his previous status and pay taxes as an individual.

REFERENCE: Despite the fact that renting can be done as individual, you still have to pay taxes. Income from rental property is subject to taxation (Article 208 of the Tax Code of the Russian Federation).

What is in greatest demand?

What kind of housing, according to real estate experts, is in greatest demand? New construction or secondary market? There is no difference in price in this case. However, if in order to move tenants into a new building you will need to make repairs and buy furniture, then a secondary market apartment almost never requires large expenses. This should be taken into account by those who are planning to buy real estate for the purpose of renting it out.

What is the optimal size of a rental property? The optimal area is from 30 to 40 square meters. m. As a rule, these are one-room apartments or studio apartments. The most in demand are 1-2 bedroom housing. Apartments with 3 or more rooms will be more difficult to rent to one tenant. In this case, it is much easier to look for a separate tenant for each room (you can find out how to draw up a room rental agreement).

Requirements for residential premises for rent:

Is it possible to make money on daily rentals? Daily rental housing has a number of advantages and disadvantages. On the one hand, this option will bring more income. On the other hand, daily rentals require a lot of time, experience and expense. Let's consider this option from the point of view of benefits for the owner.

Short-term rentals are much more profitable than long-term rentals. To verify this, let’s calculate the approximate profit received per month on daily rentals and compare it with the income from:

Apartment rent at long term rental– 30 thousand rubles.
for a day in the same area of the city costs an average of 2 thousand per day.
If, with a long-term rental, the housing will bring the owner only 30 thousand rubles. per month, then for daily rental, with the condition that people will live in the apartment for the entire month, the owner will receive 60 thousand rubles.

Where to begin?

To start You need to prepare your home for occupancy: carry out cleaning, necessary repairs, buy additional things to improve your stay. Next, you should think about advertising and find sites on which to post rental advertisements in the future. Then you will need to create a good advertisement in which you indicate all the advantages of your living space.

In big cities, daily rentals are in great demand, so you need to be prepared for the phone to ring off the hook with calls from potential employers.

How to make a plan?

To make a business plan, you need to determine the cost of daily accommodation. To do this, you need to familiarize yourself with the offers of competitors. In a business plan for renting out an apartment, you should not significantly increase or decrease prices, as this may alert potential tenants or completely deprive them of profits.

advertising;
payment for housing and communal services (for daily rent the amount of utilities will be higher);
cleaning expenses (detergents, washing powder, etc.);
expenses for household needs for tenants ( toilet paper, dishes, hair dryer, etc.);
taxes (for individuals – 13%, for individual entrepreneurs – from 6%).

How to make money by renting apartments daily? A rental business can be quite effective. The effectiveness of daily rentals largely depends on the occupancy of the property. The average occupancy rate should not be less than 80%. This means that the apartment should not be empty for more than a week without tenants. With this indicator, the owner will fully recoup the costs and receive a normal income.

IMPORTANT: To organize a profitable daily rental business, one apartment will not be enough. Realizing this, many owners, in addition to their real estate, sublease the housing of other owners. To get a good income, it is advisable to have at least 5 apartments for daily rent.

Possible risks and difficulties

What are the pitfalls, risks and difficulties in this niche:

Instability. Insanely in demand daily apartments usually occurs during holidays and the summer season. To establish a stable flow of customers, you need to constantly invest in advertising and improve the service.
Lack of clients due to bad location apartments. The best housing rentals are in areas with developed infrastructure. If the object is located on the outskirts, far from the metro or stops, then the demand will be small. In this case, you should think about long-term hiring.
You need to be prepared for the discontent of your neighbors. They are unlikely to like the fact that the apartment often changes tenants.
Risk of theft and property damage. The owner should provide for all the nuances of using the apartment in the contract in order to avoid unpleasant incidents.

From the video you will learn about the risks when renting apartments on a daily basis:

Office space organization

Is it possible to rent out residential property for office use? Another way - organize office space in it and rent it out to business owners. Is it possible to rent an MLM and rent out residential premises for an office? Is this legal? allows the use of residential premises for business and professional activities under the following conditions:

the rights and interests of the residents of the house are not violated;
a person conducts professional activities on the basis of an existing or document of ownership of the premises.

Is it worth opening such a business? A rental business or renting out an apartment as a business requires in most cases minimal costs, but a lot of time and some legal knowledge. However, the business can ultimately bring high profits if you approach it wisely and responsibly.

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Selecting an apartment for daily rent, choosing your target audience and calling competitors, working with incoming traffic. Who is better to rent out housing daily? In which areas should I look for rentals? Real estate market analysis.

I offer a ready-made business scheme “Renting apartments by the day.” Essentially, this is a ready-made business plan.

Apartments.
- What to rent: apartments, houses, rooms, beds.
- For how long to rent: long-term, daily, hourly.
Where to find apartments.
- Your own home. This minimum costs, including utilities and electricity.
- Rented housing. You pay rent and utilities.
- Adjacent rental. Costs 50/50 and costs only for cleaning.
What should be in the apartment.
- Required: teapot, mug, plates, table and dessert spoon, fork, knife and cutting board, soap, toilet paper, blanket and pillow, clean bedding, towel, bed.
- Additionally: stove (electric or oven), shower or bath, microwave, iron and ironing board, washing machine, clothes dryer, pots and additional utensils, cabinets, cabinets and chests of drawers, sofa, armchairs, TV, heater, tea, coffee, sugar, salt,
  sunflower oil, air freshener, shampoo, shower gel.
- Luxury option: robe, slippers, extra towels, cable/satellite TV, Internet (wi-fi), toothpaste and brush, org. equipment, flowers, things that complement the interior.
Cleaning.
- Who cleans up? If she is a maid, she is paid monthly, piecework (for work performed), hourly, apartment by apartment. Or you clean it yourself.
- What you need: detergents, cleaning instructions, list of property.
Competitors.
- Types of competitors: hotels, mini-hotels and houses, apartments for daily rent, hostels, dormitories.
- How to interact: cooperate (exchange clients, negotiate prices), compete and quarrel, ignore (work alone).
Receiving and fulfilling orders.
- Find out by phone: check-in and check-out date, number of people checking in, what is required (room, apartment, room, bed),
  necessary amenities.
- Check what I have to offer.
- Call back: clarify the date and time of check-in/check-out, tell about necessary documents+ deposit, agree on the price of accommodation per night,
  make an appointment to hand over the keys, offer available check-in dates, tell us about additional services. options.
- Meeting: take 100% prepayment, take a deposit, take a copy of the passport, conclude an agreement, talk about the rules of conduct, give the keys, arrange a meeting and call.
- Acceptance of the apartment: call and clarify the extension, meet, check the apartment (if any deficiencies are found, draw up a report and take the amount of damage; if everything is in order, return the deposit), arrange a new meeting.
Advertising: Internet, newspapers, TV, business cards, banners and banners, advertisements on poles and notice boards.
Taxes.
- Legal entity: 6% or 15%.
- Phys. face: 13%.
- Patent.

Step 1: Choosing a Strategy

I suggest you choose one of two current strategies and stick to your choice in the future.

Slow start- through a daily rental agent. You launch traffic, make a one-page website (landing page) and send traffic to the affiliate network.

Main advantages:

Less risk. You start a business with virtually no capital investment.
You gain experience without getting stuck: experience communicating with clients, experience interacting with partners.

Fast start. This is a start with capital investment. This can be either personal funds or borrowed funds (for the launch of the first facility). I advise you to use this path, because... you will come to success much faster.

Step 2: Define your target audience

The next step is to identify your target audience.

Most beginners constantly make the same mistake - they do not highlight their target audience, adjusting the business to all people at the same time. It is not right. Constantly work on a portrait of your client.

Decide on the category of the client: business traveler, city guests, local couples, companies (parties, events - it’s more difficult to work with them). It is possible to define several groups by priority. I recommend focusing primarily on business travelers, because... they rent for a day or two, pay well, have fewer risks, and are stable.
If you have to choose who to accommodate - business travelers or city guests - accommodate the former. They are less demanding, do not ask for discounts or extras, plus earnings on documents for business trip reports (our margin).

Step 3: Calling competitors based on the created legend

For example, you want to work with business travelers. Write your story on a piece of paper that you are going on a business trip and you are choosing accommodation for a couple of days. Those. you are “testing” the market in your city.

Select top platforms: Avito, Yandex.Real estate in the region where you live, select best areas placements where your target audience is more concentrated. And then create your own apartment stock within this radius- this will be the most correct strategic decision. You will receive more money.

Always proceed from what the client wants!

So, we call our competitors using a fictitious story, ask for discounts, Additional services. It is better to turn on the conversation recording so that you can later record what your competitors will say.

It is better to start calling small agencies, owners who have a couple of apartments. This way you will get better and start talking more confidently with top competitors.

Use a dummy SIM card so that later you can’t be found renting out the property.

Step 4: Probing incoming traffic

Set the price to 200-300 rubles. cheaper than competitors. And measure the incoming call flow.

At this stage we let's partner(with competitors). Those. people come, we give them to our partners - we call from a fake SIM card and negotiate housing + a discount. If there is a difference, we put it in our pocket.

Step 5: Finding an Apartment

At this stage, we look for and buy (rent) housing in the desired area. Consider the impact of seasonality on the flow of customers to certain areas of the city.

Pay special attention to apartments near large enterprises, as bus routes, near large stores, near the metro, where fairs and exhibitions are held.

It will be very difficult to find at first needed apartments for rent - the entire market is flooded with agencies. Therefore, we are looking for friends, acquaintances, relatives. As a last resort, we turn to agents.

Result: According to this scheme (of 5 steps), you select each apartment for rent. Test different apartments (studios, two-room apartments, three-room apartments).

Always keep records of expenses and income for each residential property. Among the free and convenient applications, I recommend using google word and google excel.

1-room apartment = 2 studios for rent

A very unusual solution would be to purchase a 1-room apartment according to the scheme of dividing the apartment into 2 studios.

Business idea: dividing apartments, houses, townhouses into studios and renting them out daily.

We take one 1-room apartment and divide it into two hotel-type rooms. It is possible to rent out as two separate rooms or as a 2-room apartment with a bathroom and kitchen in each room.

In this case, your profitability increases by 80% than if you just rented out a 1-room apartment.

This is impossible to do with a rented apartment, but with your own or a mortgaged one it is possible. But there is a significant disadvantage here - this sound insulation. Your guests will hear loud conversation, TV and music from the adjacent studio. Here you need to think in advance about sound insulation between studios inside the apartment.

Landlord Toolkit

Nuances of work

Test demand: offer one apartment as 1-room, 2-room and 3-room.
Display the same apartment with different photos. Those. You have one apartment, you just make a few advertisements for rent.
Be prepared to rent out a two- or three-room apartment at the price of a one-room apartment or at a discount for regular customers.
The goal of daily rental is not a day of downtime. Always meet the client halfway, make discounts, but do not dump the local rental market.
Make friends with your competitors. You can always negotiate prices with them (not dump) or transfer “extra” people to them in case of explosive demand for apartments.
The apartment must meet its price in terms of amenities. You cannot rent for 1000 rubles. apartment for a VIP client who is used to living in expensive apartments.
Constantly monitor the cleanliness of the apartment and monitor foreign odors.
Look for creative ways to advertise your home.
Do not rush to move in children and young people, they will destroy your entire apartment. It’s better to hand them over to your competitors, let them decide for themselves whether to populate them or not.
We spend 30% of the profit on advertising and improvement of rented apartments.
I recommend taking a deposit of 1500-2000 rubles, so that the client will then return the keys to you + protection against theft and damage to property.
Use a panic button in every apartment.

Lifehack

With installation online cash register You can sell checks to others. And believe me, there will be many such requests to you. For example, you have an individual entrepreneur with 6% taxation. You can sell checks for 15-20% of the amount, i.e. You put 9-14% in your pocket. This money will more than cover everything additional expenses related to the installation of online cash registers.

There is no need to think that if you Small town, you won't have a job. There is work even in towns of 30,000 people, but often less if city-forming enterprises and factories operate in the city.

In big cities there will always be customers, even if the market is full of competitors. Know how to negotiate, exchange clients, and the work will go well.

One more thing. Homeowners (if you rent an apartment) are often afraid that you will create a den of daily rentals: debauchery, discos, youth, garbage, complaints from neighbors. Firstly, weed out “bad” clients, and secondly, guarantee cleanliness and silence in the apartment. Many owners meet halfway and rent for a “probationary period” - 1 month. As a rule, they are satisfied with everything and the lease is extended.

Always work officially, keep documents about running your business ready. Vigilant neighbors can call the local police officer or management company, when they constantly see new residents. Especially grandmothers. Keep records of your clients, who arrived and when.

It is better to conclude with the owner lease agreement for 11 months with the right of extension, so as not to expose the owner himself once again. In the event of any incident, you will be insured.

Pros and cons of working with competitors

Competitors may give you “extra” clients when all their apartments are occupied. This is possible if you have mutual agreements to exchange.

You can analyze the work of competitors: the cost of occupancy, the flow of clients, which apartments are popular (in which areas), how long the clients are occupied.

You will always be aware of price fluctuations in the market. Are your competitors reducing rental prices? This means the market is standing, and you should follow their example. Have prices gone up? Don’t yawn and raise prices in your region, don’t dump the market.

Exchange a “black list” of unwanted guests. Take a certain amount as a deposit when you move in. Also, with some competitors you can maintain a common base of clients of different categories: business travelers, VIP clients, city guests, budget clients.

Always mutually beneficial work - revenue during downtime. Typically your competitors pay you a commission for referring clients.

Main disadvantage: If you move your clients to your competitors, they may stay there for a long time, extending and extending their stay. And competitors refuse to pay you a commission (the client is ours!). Then you lose a lot of profit, some clients go to competitors and live only with them.

Competitors may share with you “bad” clients - noisy companies, those who steal small things, young people. You will accommodate such people at your own peril and risk.

Competitors can dump the rental market (booking and airbnb sites) by offering prices 1.5-2 times lower than the market price.

We study demand, supply and prices for apartments

Before renting apartments by the day, you need to decide what price is acceptable for you (taking into account all expenses + subrenting, if you also rent), what is the demand for apartments in your region, and the pricing policy of competitors.

Let's look at the example of Yekaterinburg, the Avito website, real estate section.

A more objective rental site is Airbnb. Here photographs of apartments cannot differ from the original. And if the owner writes a low price, he must rent it for it; raising the price after booking is unacceptable. Place only real advertisements on this site. For market research (fake ads) would be better suited Avito.

When setting the final price for apartments, you must understand that you must actually recoup it, and not engage in charity. Therefore we put standard price, we do not dump the market in order to obtain economy clients.

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