Attracting tourists from China to Russia. Chinese tourists are a representative segment in the hospitality market Travel agencies receiving Chinese tourists

2050 02 August 2016

When you think of travelers from China, you imagine a large group of people in excursion bus with cameras and video cameras at the ready? If so, it's time to change the way we think about some of the world's largest and most economically important travelers.

Since the number of Chinese travelers traveling outside their home country is increasing significantly every year, it is worth paying special attention to the specifics of working with them. Let's highlight 5 different archetypes of tourists from the Middle Kingdom. Let's divide Chinese tourists into groups depending on their habits and behavior and make sure that the number of independent and ambitious travelers from China under 35 years of age has increased significantly.

1. Researchers. 25% of tourists.

Born in the 60s - 70s. They are inventive and optimistic, love to learn and explore, and plan their trip to the smallest detail.

2. Prudent family men. 25% of tourists.

Also born in the 60s - 70s. These travelers come from cities with more low level life, are family people and prefer to relax with family and friends. They choose safe family hotels.

3. Lovers of comfort. 21% of tourists.

The vast majority of representatives of this type were born in the 90s. Unlike other groups, there are more women among them. They want everything around them to be aesthetically beautiful, and, as a rule, they try to find intangible satisfaction in travel. Good value for money is essential for this archetype.

4. Seekers of new experiences. 17% of tourists.

As a rule, they were born in the 80s and 90s, they come from cities with high level life. They like luxury hotels and professional local advice cultural events. Being independent and ambitious, they travel to gain new experiences.

5. Spoiled by position. 12% of tourists.

Born in the 80s, they travel to pamper themselves and demonstrate power and status to others. Most often they stay in five-star hotels and go on tours that involve risk.

According to Ipsos, a global leader in market research, Chinese youth spend 27% of their total income on travel, making them the most promising group. “The idea that Chinese guests only want Chinese breakfasts and require a Chinese translator is outdated. Our research shows that today's Chinese traveler is much more sophisticated,” says Abiram Chaudhry, vice president and managing director of Hotels.com Asia Pacific.

In 2015, Chinese travelers on average reduced their daily spending by 17% compared to 2014. This appears to be due to the downturn in the economy. Despite this, one third of those surveyed plan to spend more money on travel next year.

Chinese tourists spend an average of about 3,455 USD per year on travel, which is the largest figure in the world. Young people spend 27% of their total income on travel.

At the same time, the Chinese still spend the most on trips in the world (on average about 3,455 USD per year). Excluding living expenses, Chinese travelers spend most of their money on shopping, restaurants and attractions.

One of the main requirements of Chinese travelers for a hotel is the availability of a free WI-FI network. Currently, 45% of hotels surveyed already provide free Wi-Fi, and another 46% plan to provide it soon.

Having Chinese-speaking staff is no longer an important service for the Chinese. There is also an increase in the share of social networks (6%) as a source of information for travelers.

Thank you for your help in preparing this material for Hotels.com.

Smokers asked, experts answered

Just like Chinese New Year On the “Smoking Room” forum of the TourDom.ru portal, in the “Help Out” section, a thread appeared with almost 40 posts about how to start making money by hosting tourists from China.

“Maybe someone can tell me how to get into this vast market, i.e. addresses, passwords, sender appearances, smart thoughts, etc.,” asks the initiator of the discussion, a forum regular under the nickname Pofigist. “Can I also write in a personal message?” – echoes the user LION.

The reason for this conversation was the recent news that the flow of guests from the Middle Kingdom is breaking all records: in the first 9 months of 2015, 395 thousand people visited Moscow as part of tourist groups, which is more than two times more than in the entire 2014.

The first step is to hire a Chinese

According to preliminary estimates, Chinese travelers spent between $800 million and $1 billion in the Russian capital. So the active interest of “smokers” in this topic is quite logical. And, most importantly, he is very timely. Now you can still get into the incoming sphere from China. But this business in Russia is being actively developed by Chinese entrepreneurs themselves, who want to make money by hosting their compatriots. Our businessmen are clearly concerned about growing competition. Soon the direction will be clearly divided and difficult to access for debutants.

So, let's return to the question of forum users: How to start? From behind-the-scenes conversations with experienced experts in the field, we can give some clues. So - in large strokes, without pretense of fundamentality.

Let's start with the fact that comrades LION and Pofigist have different profiles. The first, obviously, represents a travel agency, i.e. he wants to make money from the reception. The second one is interested in loading a 3* hotel with Chinese picturesque place Moscow region, a 10-minute drive from the Moscow Ring Road and 1 5* hotel in the center, both with congress opportunities and experience in hosting groups, visa support and sane staff.”

Nevertheless, experts give them one piece of advice for both: as an option, hire an employee with knowledge of the language, preferably a Chinese (for example, a student at some Moscow university). To begin with, he must draw up, under your guidance, commercial offer and distributed to a wide range of Chinese sending tour operators. And then let him call them - study the demand, establish contacts. Over time, this will give results in the form of the first orders. The employee’s next task is to create a website in Chinese.

And, of course, it makes sense to visit specialized stands with him at Russian tourism exhibitions, and ideally, go to forums in Beijing and Shanghai, but this depends on the budget.

Another recommendation to the prospective tour operator and hotelier: you need to get to know "A world without borders". De jure, this is an association that promotes the development of Chinese tourist flow to Russia. But there is a feeling that her powers are broader than those of public organizations. In particular, she takes part in resolving issues with visas, and somehow participates in approving the list of travel agencies that have the right to issue such invitations to groups for which a simplified visa procedure applies. Over time, it is desirable for any “new” operator to become one of them.

For a hotelier, communication with the “World Without Borders” can also, under certain conditions, advance him towards his goal, that is, to receive orders. By the way, it is this organization that is promoting the China Friendly project - a voluntary certification system, mainly hotels undergo it.


Bottlenecks

Now - information separately for LION (personal message to the Pofigist hotelier will be below).

It will take time to become one of the companies authorized to provide visa support to Chinese group tourists. Perhaps more than one year. Therefore, at first, newcomers find a tour operator already on this list of selected ones and act through him. The service costs about $10 per “surname.”

We won’t even touch on the food topic, because it is vast. How and how to stand out from the numerous tour operators offering tours around Russia for Chinese guests?.. This is up to everyone to decide for themselves.

We will only note a number of difficulties that we will definitely encounter.

If you find a large client supplier from China, he will demand that you give him credit. Payment a month and a half after arrival is normal practice for companies of this format. And these, of course, are risks. And it will require significant working capital, which most market participants are currently struggling with.

As for small Chinese firms, rest assured that they will soon try to open their own reception in Russia. They will work for a season or two, then send their emissaries to Moscow and St. Petersburg to negotiate directly with hotels, transport companies, etc.

Further. There is a shortage of tour guides with knowledge of Chinese. There are literally all of them, there are 96 such specialists in Moscow, about 400 in St. Petersburg. They charge $100–150 per working day. Customers always want to reduce this cost item and attract the same Chinese students to serve the groups, who can be paid half as much. But this, as you understand, is illegal, you have to somehow get out of it at the exhibition sites... For example, in St. Petersburg, groups with illegal guides are clearly caught in any museum, local sinologists are a united people, they defend their interests with the whole world. Somewhere in Moscow they may turn a blind eye. But the topic is still painful. We don’t want to let foreigners into these jobs; there aren’t enough of our own, and for now it’s a clinch. In general, a separate topic.

Personally I don't care

Let's add a few words - for a hotelier who wants to host Chinese guests.

The first thing, naturally, you will want to contact local tour operators of this profile, potential suppliers of clientele. Among the most famous are, of course, such inking specialists as, "Tari Tour". We also hear about companies that historically send Russians to China and, accordingly, have a good return flow of clients - among them, for example, "Express Line". Also known in this area "Kalina Travel", "Tumlar" and others. But, perhaps, not such venerable partners, but also beginners, are more suitable for you - in general, look and you will find.

Now very briefly about how to create more or less for Chinese clients comfortable environment in a Russian hotel. We need someone at the reception who speaks Chinese. The hotel navigation system is in Chinese. ATMs and terminals with a Chinese interface to use cards issued in China and supported by the payment system of this country.

Next, be sure to have free wi-fi. Access to hot drinking water: cooler in the hall, kettles in the rooms, you can’t live without them. Regardless of the level of the hotel, you will need slippers in the rooms; in China they are available everywhere. Well, sockets with Chinese connectors are also very desirable, because clients need to charge their devices.

A separate topic is nutrition. Chinese food should be offered for breakfast, otherwise guests will definitely be dissatisfied with the service, which will be written about in reviews on the relevant resources.

Groups should be placed as compactly as possible, on one floor. Having arrived in a country with a completely different culture, they prefer to stick together, especially since they feel the language barrier acutely. And one more thing: numerology is important for them, familiarize yourself with the basics of this eastern wisdom, it will make life easier for everyone. Well, the simplest things: for example, the number 4 for the natives of the Celestial Empire means “death”, symbolized by the same hieroglyph. Accordingly, they cannot be placed on the fourth floor, in the fourth room, etc.

That's all for now.

But we will definitely continue the Chinese theme. The next publication contains a verbal portrait of a Chinese tourist. It will be useful to everyone who is in one way or another determined to make money in this area.

P.S.: By the way, Happy Year of the Red Fire Monkey to you, dear Pofigist, LION and other readers!

The editors express gratitude for their assistance in preparing the article to the Tari Tour company, the World Without Borders association, and the Moscow Department of National Policy, Interregional Relations and Tourism.

I work for a company that receives Chinese delegations in Russia. Usually these are both government-level delegations and ordinary tourist groups.
Having counted 500 Chinese who visited Russia in a week, whom I was coordinating, and from whom my phone was shaking every minute, I decided that it was time to write an essay about Chinese tourists, especially since I have to work closely with them and often replace the guide myself. losers and would-be translators.)

1. Mass character
The Chinese are coming to Russia in large groups. Usually 30-40 people. Managing such a crowd is not easy, as they often scatter and get lost. That year, we spent several hours looking for a missing Chinese man on Red Square, and eventually found him near the monument to Marshal Zhukov. I had to ask fifty Chinese if they were lost :) For convenience, each group usually has its own flag and caps or T-shirts.


2.The tour guide, as the leader of the group, is cunning and merciless

An unmanageable group of Chinese tourists is usually managed by a tour guide - a person who resolves all issues regarding ground handling in Russia and serves as a kind of intermediary between the Russians and the Chinese. The profession is difficult and the personalities of tour guides are usually appropriate. Typically, tour guides are famous for the fact that they like to complain to their superiors about the shortcomings of reception in Russia: both guides who lead excursions and drivers with hoteliers fall under the scope. It's rare that tour leaders like everything. Usually these are cunning Chinese in the nature of small traders who take profits from the shops where they bring tourists, from guides who supply groups and tickets to entertainment places. Tour guides usually skillfully shift their mistakes onto others, not disdaining moral principles.

3. Accommodation of several people

Usually the Chinese settle in groups of several people. Only the big boss is accommodated one at a time; he is always given the largest and most expensive room.
In an effort to save money, the Chinese can add several extra beds, even when there are no places at all. Recently I organized a reception for business groups in Yekaterinburg at the large industrial exhibition Innoprom. Several important Chinese did not have enough space, they solved the problem by sleeping two on one bed, and nothing was done.

4.Hotels - the pursuit of simplicity.
Requirements for hotels are growing every year.
Hoteliers, in turn, are bowing down to the Chinese, but still cannot provide high-level service.
Usually the Chinese prefer inexpensive 3-4* hotels. A big plus is the presence of a Chinese restaurant in the hotel.
The Chinese love to be indignant when there are no kettles or boilers with hot water in the room, since they drink it in large quantities and they brew noodles in it, which they bring with them to Russia. Special requirements usually include rice for breakfast, the presence of chopsticks in restaurants, air conditioning, slippers and a bathrobe.

5.Love for native food
Chinese tourists, while in a foreign land, still prefer Chinese restaurants. It's obvious that local restaurants with food that is not Chinese at all. There are often complaints about the service, lack of sanitary standards and tasteless food. Chinese restaurants that receive large traffic are really no different high quality cooking. Usually lunch and dinner for a Chinese tourist costs about $8-10. Waiters and staff usually do not speak Russian, so you need to communicate with them in Chinese. Recently, by the way, the Chinese have unexpectedly fallen in love with the MUMU cafe. We took them there several times and word of mouth brought popularity to this cafe. The Chinese like meat, noodles, and all types of kebabs. They rarely choose sweets and fruits. Alcoholic drinks are usually beer.

6. Guides are experts in history
Guides for Chinese tourists are a different matter. Typically, the Chinese prefer to order the services of guides originally from China to visit Russian attractions.
Russian licensed guides, who are produced by a special association, according to the tourists themselves, are “not understood” due to the complexity of the spoken Chinese language.
As a rule, the history of Russia in the mouths of Chinese guides is very specific and alternative. So one day, a Chinese guide, when asked about the monument where Yuri Dolgoruky is on a horse, answered without blinking: “This is Lenin on a horse.” The high-rise building on Kotelnicheskaya embankment is called Moscow State University, and the Lavra was built by the Chinese) The guides are usually students and graduate students from China. The income from such work is quite good - from 90 dollars a day plus tips. You can earn up to $200 per day.

7. Moscow-Peter-Baikal

Favorite cities to visit for the Chinese are Moscow, St. Petersburg, and Sochi. Sometimes Kazan and Novosibirsk are included in the list.
Baikal is especially loved, where the Chinese spend 7-10 days. Sometimes popular river cruises from Moscow and St. Petersburg. St. Petersburg attracts with its European style, Moscow is not so interesting, except perhaps the capital. Sochi-Olympic objects. Of course, Chinese from the North visit the Far East: Khabarovsk and Vladivostok.



8. Lack of interest in Orthodoxy
Despite all the government's plans to attract interest in Orthodox churches, the Chinese do not have this interest. Usually they go to the Lavra or Suzdal to look at ancient temples, without delving into the details.

9.Love of shopping.

The Chinese in Russia are avid shopaholics. They usually buy branded items, military clothing, amber (which, according to Chinese beliefs, cures diseases), chocolate and vodka.
Once, when I was working as a guide, we spent several hours buying army combat boots for a big Chinese boss. All the other low-level bosses simply tolerated it in silence, and I also had to suggest which style was better. There are also unpleasant stories when the Chinese buy fake amber and then sue or buy tiger skins with which they are wrapped at the border.

10.Chinese pensioners, cheerful and lively.

A separate chapter is about Chinese pensioners, who make up the main contingent of groups in Russia.
They are lively and cheerful, they are active and cheerful. They don't get tired.
Recently, my 95-year-old grandfather came to visit us, and I was very worried that it would be difficult for him. And my grandfather broke all stereotypes by standing in an hour-long line at the mausoleum to see the leader of the world proletariat.
Another Chinese grandmother became seriously ill in St. Petersburg, the disease threatened to completely numb the body. Everyone was very worried about her health, but the next day the grandmother jumped up and ran to the Hermitage, scattering all the doctors.

11. Love for military themes

As mentioned above, Russia is shrouded in a haze of militarism in the eyes of Chinese tourists.

In addition to their love for military clothing and paraphernalia, Chinese with higher incomes go to Russia to ride tanks, shoot and taste army food.
The pleasure is not cheap, but apparently Russian militants played a positive role in shaping the image of Russia.

And yet:
Chinese tourists, despite their complex habits that are not easy to understand, are often very friendly and nice. You just need to find an approach to them)

A quarter of a million Chinese spent at least a billion rubles in St. Petersburg over the course of a year. The city did not see this money. Market participants talk about a small but strong mafia.

Alexander Petrosyan/Kommersant

By volume of Chinese tourist flow Northern capital second only to Moscow and, of course, Far East. For last year Only as part of a visa-free exchange, 225 thousand Chinese arrived in the city on the Neva. This May, according to tour operators, more than 15.5 thousand tourists from China visited Moscow and St. Petersburg. They check into hotels, walk, eat, buy souvenirs and jewelry. But their money does not end up in the city budget. Having swirled around the shadowy St. Petersburg market, the yuan returns to the Middle Kingdom, and sometimes does not leave it at all.

Bill and tip - in China

There are dozens of restaurants in the city aimed at Chinese tourists. Even if we don’t talk about the small shops on the outskirts, only in the center are the “Chinese Yard” on Truda Square, “Tang Zhao” on Izmailovsky, and “Compass” on the Griboyedov Canal striking. Such establishments belong to the Chinese. This does not mean that a native Petersburger will not be able to get there, but special conditions Only a tourist from the Middle Kingdom who arrived as part of a group can expect payment. In Compass, for example, it turned out that money can simply be transferred to the card of a manager in China to pay for a future meal. The main thing is to do this in advance so that the card owner has information about the transfer of funds.

Apparently this is common practice. “They work according to the scheme: I feed your groups here, and in China let someone give this money to my sister,” says Victoria Bargacheva, head of the St. Petersburg Association of Chinese Language Guides and Translators. “It turns out cheap, sometimes about 30 yuan per person for lunch (about 250 rubles).” It happens that a group of 50 people is issued a check for 500 rubles, or even just something like an expense order. How this affects tax revenues to the budget is a rhetorical question.

Experts say it's all about the traditional tastes of the Chinese. “Once they can try something out of curiosity, go in a huge crowd to a restaurant on Nevsky, order a steak for each,” says Leonid Garbar, head of the Federation of Restaurateurs and Hoteliers in the North-West. – But we are talking more about those who came from Hong Kong, Shanghai, that is, cities open to Europe, and not from a million-plus village. The rest will initially choose Chinese food and Chinese restaurants, especially if there are agreements with them in advance.” At the same time, according to Leonid Garbar, in general the tourist flow from the Middle Kingdom does not have an impact on the city’s restaurant landscape, and the expert does not notice the Sinification of the market.

According to Bargacheva, restaurants often keep the likeness exchange offices, where they exchange yuan for rubles. The emergence of Internet banking and development mobile applications made this service less popular. However, at one time, participants in the tourism market recall, in a restaurant near the Lion’s Bridge, tour leaders kept their funds, as if in a safe deposit box, not wanting to often carry cash across the border.

Opaque amber

The situation with souvenir shops is even more indicative. The host country, as a rule, again the Chinese, creates something like a cult of amber products among tourists. At least some of the jewelry comes to Russia from China: raw materials are purchased in Ukraine and Kaliningrad, processed in the Middle Kingdom, and then transported to St. Petersburg, where they are sold at a crazy markup.

The most visible specialized store is located on Obvodny, 108. The owner is the owner of one of largest tour operators China "Efensin" Han Te. The defense against strangers here is held no weaker than on Great Wall in the film of the same name with Matt Damon. The Fontanka correspondent was refused, under the pretext that at the moment The store operates in corporate service mode. During a short conversation with the security guard, three orders had accumulated at the store. tourist buses with guests from China.

It turned out no better with the Skazka souvenir shop on Aptekarskaya Embankment (owner Zhang Yu). Again, an unproductive dialogue took place with the security guard, who was clearly not ready for the appearance of a lone buyer. The correspondent was told that the empty store was being re-stocked, although it was difficult to notice from the general siesta atmosphere in the room. In addition, the security guard asked a question that was completely strange for retail: “Who told you about our store?” Economic theory is dry, and, apparently, for “The Fairy Tale” it is not advertising that is the engine of trade.

The daily turnover of large souvenir outlets in St. Petersburg owned by the Chinese can exceed 20 million rubles. At the same time, official reports show figures of several thousand, and in Smolny they know that stores do not issue cash receipts.

In addition, the same scheme is used as in restaurants: back in China, tourists leave a certain amount in the form of a kind of deposit, and in Russia they may no longer think about paying for goods. Lost budget revenues are difficult to accurately estimate. The relevant committee estimated that on average a tourist spends $40 a day on souvenirs. If we take into account that the Chinese spend at least two nights in St. Petersburg, 18 million dollars accumulate in a year - more than a billion rubles, which, in fact, have not left China. Approximately this amount may escape the attention of tax authorities. And this does not take into account restaurants and expenses.

Other Chinese stores - ranging from " Royal Palace" to "Tsar's Amber" were found on Blagodatnaya, Orlovskaya and Michurinskaya streets.

About 150 thousand people out of 225 thousand traveled from the capital to St. Petersburg. With their arrival in the city of Peter through Belokamennaya, their solvency drops, and on the spot it turns out that it is again Chinese restaurants and merchants who make money from tourists. However, according to the general manager and owner of the Helvetia Hotel, Yunis Teymurkhanli, hostels that accommodate visitors and premium stores also benefit. “The mass tourist from China is a “shuttle traveler,” says the expert. “He comes to buy everything he can make money on later.” It’s not for nothing that at DLT all price tags are duplicated in Chinese.”

Labor exchange

There is another interesting observation related to Chinese restaurants and shops in St. Petersburg - their activity in the recruiting market. It could either be talking about gray labor migration schemes or the true extent of the expansion of the Chinese Inland Empire in the city. Avinant LLC of Zhou Jingfang (restaurant "Compass") is looking for 24 employees, including 13 chefs, on the website of the city employment center. Three Chinese companies registered at Galernaya, 28, are recruiting 40 people. Hu Liqiang's Aurora LLC (Tang Zhao restaurant on Izmailovsky, 1), which requires 52 workers (38 cooks), has become even more widespread. Aurora itself explained its appetite by the expansion that began this year - in addition to Tang Zhao, they have a restaurant in the Gallery TG, and another one is being built in Peterhof.

In theory, the following scheme is visible. Job openings with not the most favorable conditions(19-20 thousand rubles for each of the named positions). If the Russians do not fill these vacancies, there is a basis for applying for quotas for Chinese employees. In the future, these permits can be used depending on the company’s true plans: to transport friends, sell, and the like. The Committee on Labor and Employment emphasizes that a vacancy must remain unclaimed by Russians for 30 days so that the employer has grounds to apply. After this, an analysis is carried out, and if the conclusion is positive, officials issue permission to attract foreigners. Quotas for migrants from China, as they say in Smolny, are not chosen, and they themselves are being reduced - from 2,676 people last year to 1,460 in 2017. “The largest number of workers in 2016 were involved in the catering sector: chef, cook, manager catering and hotel services,” the committee says.

Limitless monopoly

According to the agreement between Russia and China, tourists can enter for 15 days on visa-free lists in the amount of 5 to 50 people (Rosturizm proposes to allow this for groups of 3 people). Under the agreement, a specialized information system (SIS) was created, which grew out of a data exchange system between insurance companies (and still performs this function). It was initially developed and maintained by SK World Without Borders LLC (now EIK MBG). In March 2016, Rostourism signed a contract for 1.7 million rubles for services with another company - MVK Service LLC. Until the fall of 2016, Tatyana Vvedenskaya, the wife of the ex-deputy head of the Federal Tourism Agency Ivan Vvedensky, was listed as the founder. He is also the deputy head of the non-profit partnership World Without Borders, which bears the same name as the developer. Judging by SPARK, the director of the NP was also Irina Yartseva, who held the position of head of management of Rostourism.

Chairman of the Council of the Association for the Promotion of Russian-Chinese Tourism Yuri Tsurkan claims that for many years the segment of receiving Chinese tourists was practically monopolized, and even now newcomers are strictly recommended to join the NP if they want to get into the SIS and make money on the growing tourist flow. It was the partnership that developed which is now being implemented at state level, and also supports the introduction of a new escort specialty for Chinese groups. Fontanka's interlocutors from among the NP members associate Tsurkan's claims with an attempt to take as large a market share as possible.

“Our task is to avoid any associations,” says the head of the St. Petersburg tourism committee, Andrei Mushkarev. – No one is obliged to work through them, as well as to get into a specialized information system, this is simply not spelled out in any regulatory document. We are now starting the process through our city tourist center, there it will be possible to make lists for receiving tourists, we will declare them.”

In total, according to Rostourism, almost 1.3 million guests from the Middle Kingdom came to Russia in 2016, their number increased by 15%. The head of the inbound tourism department of the KMP company, Alexander Maklyarovsky, believes that only 15% of the Chinese tourist flow can be called transparent, the remaining 85% is in the shadows. “A strictly defined circle of companies of Chinese origin work with them, withdrawing money back to China,” says the expert. – Tourists are sold quasi-cheap tours, but these packages do not include many things that have to be purchased on the spot. As a result, they bring more money than “expensive” tourists from Australia or Brazil, but not to the Russian state, but to those who provide this opaque system. This is harmful to the professional community. In fact, there are systems operating in the market that are closed to themselves, let’s say, small peaceful mafias for now.”

Tell us about yourself through Chinese gastro bloggers!

Chinese tourists traveling in groups and individually enjoy the following things most when traveling:

LOOK at the sights BUY goods and souvenirs TRY local cuisine

And most of all they like to repeat each other - the effect "word of mouth" in China drives all sales!

Therefore, a story about your restaurant, hotel, club or store from Chinese bloggers popular in China is the simplest and most effective (in terms of cost/return rate) tool for attracting Chinese travelers.

How will this be implemented?

Several top Chinese food bloggers with over 30 million followers in China will be traveling, watching, buying and tasting our hospitality!

Bloggers will continuously post everything they see and their emotions on their blogs:

And also at specialized tourism forums in China, where, in addition to tourists, representatives of Chinese travel companies also receive information.

Where will bloggers visit/visit/visit?
To you!

Don’t miss the opportunity to fit your business into the schedule of a Chinese tourist who will follow the bloggers in the “footsteps” of his publications!

THE COST OF WORK TO PROMOTE YOUR RESTAURANT, STORE, HOTEL OR CLUB INCLUDES:

Visit by bloggers on one of the days of their stay in your city Writing a review/description in three social networks: WeChat, Weibo, Youku Writing an extended review for travel portals in China Providing all materials in Chinese for later use

How will your Chinese clients find you?

We will register you an account in the most popular messenger/social network in China, WeChat (the price of the blog tour includes registration of one service account).

A description of your business, address and contact information in your WeChat account will allow you to place a link to your account in bloggers’ posts and make it easy for your Chinese guests to find you.

All you have to do is answer to the requests of Chinese travelers!

Don't worry, solo travelers speak English, so you don't need to learn Chinese.

In July-August 2017 (that is, quite recently), the digital agency CHINA SMM proved, not for the first time, the effectiveness of working with Chinese bloggers.

During this blogger’s visit to Russia, the task of attracting Chinese users was solved for several Russian companies at once:

Restaurant chain Ginza Project;

Azimut Hotel;

DLT (the oldest department store in St. Petersburg);

United Confectioners - branded retail of the chocolate brand "ALENKA".

And these are not all the tools that we have at our disposal to develop your business with China!


Ctrip traffic: PC Homepage Page View 2 Million per day, APP Homepage Page View around 20 Million per day

Qunar: PC - 75 million monthly visitors and 34 million activated mobile app users per day

Elong: PC - 1 million/day, APP 4 million/day

Leading Chinese travel and ticket aggregators - multi-million daily reach and great variability in advertising formats.

Make a request, we will prepare a personalized offer!

 

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