Organization of animation activities in the hotel. Animation activities in socio-cultural services and tourism Animation services in the structure of the hotel product

8. Lipsky I.A. Military social work at the human level // Army and Society. 1998. No. 1. P. 84-95.

9. Lugovaya O.M. Disadaptation of military personnel - participants in combat operations and ways to reduce its negative impact on society // Man and Society: at the turn of the millennium: International collection of scientific works. Voronezh, 2003.

10. Peven L.V., Shishkanov A.I. State and prospects for solving social problems of military personnel // Sociological Research. 2002. No. 5.

11. Peven L.V., Shishkanov A.I. Social protection of military personnel is at a critical point // Human Rights Defender. 2002. No. 4.

12. The problems of recruiting the army and navy are still acute // Rakurs: Theory. Practice. Information. M.: Main Directorate of Internal Affairs of the Armed Forces of the Russian Federation, 2001. Issue. 2. pp. 23-36.

13. Career guidance and social support for military personnel discharged into the reserve / Ed. I.V. Stazaeva. Saratov, 1995.

14. Skok A.S. Social technologies in the management system of a military organization. M.: VU, 1997.

15. Technologies of social work: Textbook / Ed. prof. E.I. Single. M.: INFRA-M, 2003. pp. 344-362.

16. Chernosvitov E.V. Social medicine. M.: Academic project; Ekaterinburg: Business book, 2003.

UDC 796.5/338.48

ANIMATION ACTIVITY IN A HOTEL RESTAURANT

SERVICE V.K. Nesterovich,

Head of the center for advanced training and retraining of personnel,

A.A. Shilov, student,

Institute of Tourism, BSUFK, Minsk

The scientific basis for animation activities in tourism is determined by the growth of tourist flows in certain areas. Rest and The cultural program is meant as a single whole for both groups and individuals. There are a huge number of opportunities to travel throughout the republic and outside the state. As a rule, tourist routes provide for cultural and cultural

entertainment. Animation events today depend on supply and demand.

Key words: hotel service, animation activities, personnel.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems: upbringing, education, cultural development. By filling your leisure time with entertainment and sports, a person relaxes and restores strength, and lifts his spirits. Enterprises and organizations in the entertainment sector include circuses, zoos, amusement rides, playgrounds, recreation parks, as well as various entertainment enterprises - theaters, cinemas, concert halls, Philharmonic, etc.

Enterprises in the entertainment and sports industry have recently acted as independent and separate units, attracting significant material, financial and labor resources.

Hotel enterprises play a leading role in business contacts with enterprises providing entertainment, leisure, recreation and sports services. In addition, hotels are creating animation services that organize additional leisure and recreation for guests. Many hotel enterprises have their own sports facilities: swimming pools, tennis, golf, water attractions, cinema and concert halls, etc.

Tourists planning to travel are interested not only in living conditions and excursion programs, but also in the presence of an animation team in a given hotel, boarding house or resort complex.

Animation is a relatively new area of resort activity, which involves the personal participation of tourists in game and theatrical show programs, sports and cultural and entertainment events. This phenomenon is the result of competition between resorts seeking to diversify their clients' holidays.

Animation teams work with tourists throughout the day, up to 16 hours a day. In the morning they invite you to play and sports programs, in the afternoon to theatrical performances, in the evening they organize colorful shows, birthday celebrations, acquaintance evenings, dance evenings, etc.

Animation programs include sports games and competitions, dance evenings, carnivals, games, activities related to spiritual interests, etc.

An animator is the same artist, and all his activities require constant dedication. Becoming an animator is not easy. The animator must initially master certain

skills and abilities, as well as have psychological readiness for this work. Beginners are taught all this - from overcoming the language barrier to the art of transforming into your character. In addition, special seminars and practical classes are held on dancing, developing programs for the season, and holding sports games and competitions. The animation program changes every two weeks, so the animator's working day is very busy.

For children and teenagers, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature and animated films, and various clubs are offered. The main task of the hotel manager is to ensure that tourists, forgetting about everyday life, get the most positive impressions from their vacation.

The animation management structure can be represented as the following diagram.

ANIMATION MANAGEMENT STRUCTURE

Hotel General Manager

General manager animator

Animator - organizer

Animators performers

Children's Theater

Recreational Creative

Artistic Hobby

Cultural and entertainment Sports

1 ____________________________ i

Extreme Educational Cultural

(adventure) educational

The leading role in the animation system is assigned to the chief animation manager. He reports only to the general manager, who in turn reports to the hotel owner.

The chief manager of animation activities, as a generalist, is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods development of cultural and aesthetic creativity. The animator manager must know the psychological and pedagogical foundations of temporary management

team with whom he works, to be a leader in a variety of tourist groups that differ in age, composition, education, social status, to be able to influence the opinions of others.

An aptitude for leadership is important, namely: the ability to take initiative, attract and direct the attention of others, offer them a solution, and the ability to speak the language of one’s supporters. Animator managers must have high business qualities, deep knowledge of human psychology, and practical skills of working in a well-oiled environment.

A methodologist-animator is involved in preparing scripts and staging shows, developing costumes and conducting rehearsals.

The organizer-animator provides the organization of the animation process with everything necessary.

One of the important areas of animation activities in hotels is animation for children.

There are special children's clubs on the territory of five to four star hotels: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education), to travel to interesting corners of other countries, or to lie quietly on the beach. The work plan, as well as the general plan for animation activities in the hotel, is drawn up in advance and adjusted during classes, depending on the number of children present and other conditions. In this regard, there should be an optimal number of sports and cultural events necessary for the development of the child.

Working in a mini-club, the animator takes into account a number of physiological and psychological characteristics of children of different ages, creates such conditions so that the child finds it interesting. To organize effective work with children, there are appropriate premises for children to stay in the summer months and in bad weather, equipped with equipment for outdoor and educational games, drawing, modeling, etc.

The work of a mini-club in a hotel is a creative and painstaking process, and the task of a children's animator is to organize children's leisure time, develop their cognitive, physical and psychological abilities, so that every day a child spends in a mini-club turns into an event, a holiday that will remain a vivid impression. from rest.

The development of animation activities is a pressing problem that requires the use of international experience. Given the increased consumer demand for

animation programs and increasing tourist flows are necessary

develop programs for various categories of tourists. It is necessary to pay serious attention to the selection and training of personnel for the animation service.

In Belarus, the problem of staffing animators in tourism has not been resolved. Considering the importance of animation activities both for society as a whole and for the income of tourist complexes, it is necessary to pay serious attention to the training and selection of specialists for the animation service. The tourism industry today is a large economic complex that employs many people, and the image of the entire tourism complex depends on their qualifications. In this regard, new professions and new educational institutions have emerged that train tourism personnel. However, there are not enough creative, professionally competent specialists, and finding a good animator in Belarus is almost impossible.

There are very high hopes for tourist educational activities: training in sports animation will allow you to lead a healthy lifestyle, recreational, cultural, creative animation will solve the problem of spiritual health, tourism enterprises will be able to provide quality service to tourists.

Literature

1. Kabushkin, N.I. Management of hotels and restaurants / N.I. Kabushkin, G.A. Bondarenko. Minsk, 2003.

2. Garanin N.I., Management of tourist and hotel animation: Textbook / N.I. Garanin, I.I. Bulygin. M., 2004.

3. Kotler, F. Marketing. Hospitality and tourism / F. Kotler. M., 1998.

GOU SPO College of Hotel Management "Tsaritsyno" No. 37

Course work

By discipline"Organization of service in a hotel"

On the topic“Animation programs: tasks, goals, prospects”

Performed:

Student of group MG-34

Arutyunova Isabella

Specialty 100105

Teacher:

Yudina E. A.

Moscow 2007

1. Introduction……………………………………………………………page 3

2. Animation service in hotels

2.1. Creating a certain climate in the hotel……………………………………p.6

2.2. Personal qualities of an animator………………………p.11

3. Animation programs in the hospitality industry

3.1. Forms and tasks of animation programs……p.18

3.2. Sports and recreation area……p.24

3.3. Animators for children…………………………..p.26

4. Cultural and leisure activities………………p.29

5. Animation in Russia…………………………………p.32

6. The concierge is the same animator…………………………p.36

7. Conclusion…………………………………………p.39

8. List of references……………………………………………………p.42

Introduction

The hospitality industry is quite difficult to give any specific and comprehensive definition due to the huge number of industries that make it up.

When exploring the nature of the hospitality industry, it is important to recognize that it includes different areas and sectors, and also to consider the system of relationships that exist between the hospitality industry and other industries that are similar to it in many ways.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems (primarily education, the formation of an optimistic mood, education, recreation, development of people’s culture). Filling your leisure time with entertainment and sports, a person relaxes and recuperates. Enterprises and organizations in the entertainment sector include circuses, zoos, amusement rides, game libraries, recreation parks, as well as various entertainment enterprises - theaters, cinemas, concert halls, philharmonic societies and much more.

Entertainment and sports industry enterprises act as independent and separate units, attracting significant material, financial and labor resources.

Hotel enterprises establish economic ties and business contacts with enterprises providing entertainment, leisure, recreation and sports services. In hotels, animation services are formed that organize leisure and recreation for guests; in addition, many hotel enterprises have their own sports facilities (swimming pools, tennis courts, golf courses, water attractions, etc.), as well as cinema and concert halls, discos, various clubs, and gaming establishments.

Increasingly, tourists planning a trip are interested not only in living conditions and excursion programs, but also in the presence and level of the animation team in a hotel, boarding house or resort complex.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports programs, in the afternoon to theatrical performances, in the evening they organize colorful shows, birthday celebrations, acquaintance evenings, dance evenings, etc. For children and teenagers they offer game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature and animated films, work of various clubs. This activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

The topic I have chosen is interesting and relevant, since a special place in hotel enterprises at the present stage of development is occupied by the animation service, which ensures the organization of animation activities for tourists. It is animation that is the source of large additional profit for the hotel and the attractiveness of the tourism product, therefore all modern hotel enterprises are interested in professionals of this profile. In my work I will reflect all areas of animation programs as in Resort hotels, and business hotels.

2. ANIMATION SERVICE IN HOTELS

2.1. Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in some sense changes internally and expects from the upcoming vacation not just physical and psychological restoration of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale, where they could plunge into, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of a hotel hosting tourists is not to disappoint these expectations.

Therefore, everything that is done in the hotel is aimed at organizing the most comfortable conditions for relaxation, creating an atmosphere of abundance, celebration, in general, all those prerequisites under which a tourist would want to return to this particular hotel again and again.

The implementation of these tasks is carried out by all hotel services. Starting from reception workers who greet tourists on the day of their arrival, maids who clean rooms, security workers who ensure the safety of their stay at the hotel, catering staff and other service areas, and ending with top managers, they strive to correspond to this idea. The tourist’s mood, feelings of pleasure and good impression from the rest.

Therefore, in training hotel staff, in addition to professional knowledge, skills and abilities, managers must pay attention to such qualities as tact, friendliness, delicacy, sociability, the ability to listen carefully and promptly respond to the difficulties and problems of the tourist, so that he feels at his best. dear and welcome guest. One of the components that creates a psychological atmosphere have a nice rest, is a friendly attitude towards guests and an indispensable, sincere smile on the faces of the serving people. This is that “plus something else”, that zest, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

Congratulations on the birthday of tourists: based on registration sheets, employees identify guests whose birthdays fall during their stay at the hotel. Prepared in advance for each birthday person greeting card, the table in the restaurant is festively decorated, a cake is ordered, music is played in its honor, and in the evening the animators from the stage congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called “repeat guests”. When checking in for such clients, the administration sends a fruit basket and a postcard to the room in advance. Tourists who come to the hotel again are grateful and, of course, welcome guests, this means that they liked it last time and they decided, with such a variety of hotels to choose from, to spend their vacation here again. In addition, they are happy to recommend it to their friends, relatives, and work colleagues. Therefore, the administration is interested in having as many of them as possible and pays special attention to them.

All information on tourists is entered into the hotel’s computer database. Using its data bank, the administration corresponds with guests: congratulates them on holidays, happy birthdays, informs them about innovations for the next season, invites them to visit the hotel during their vacation, and offers discounts. The administration gives priority to such guests and they may be allocated best numbers The hotel provides significant discounts on services.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, major businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne and fruits to the room, organizes an additional security system, offers additional services, reserves places in special restaurants, organizes transfers from the hotel to the airport, etc. A visit to the hotel by VIP clients increases the image of the hotel, significantly increases his income affects the rate of development of the hotel.

The hotel infrastructure must include all services necessary for a comfortable stay and effective rest. The higher the category of the hotel, the greater the demands placed on the service sector. The hotel is like a mini-town, which also has its own doctor who provides round-the-clock medical care to guests; and a mini-kindergarten with its own nurses, nannies, and teachers who can take full charge of caring for the children and give parents the opportunity to relax and have a calm and complete rest; these include hairdressers, where they can satisfy the most sophisticated requirements of guests from different countries; and shops that offer a wide variety of goods that a tourist needs on vacation. Each hotel has its own security service, which guarantees guests safety and peace.

Another important service at the hotel is guest relations. This service acts as an intermediary between guests and the hotel administration. Tourists turn to this service with all questions that arise during their stay at the hotel. The task of the staff of this service is to listen carefully, try to help, and correctly and sensitively solve the problems that have arisen. In addition, the service constantly conducts surveys of guests to study the requirements, tastes, wishes of tourists, and identify any negative aspects in the work. This helps to adjust the work of all hotel services, improve and improve the service. But the main people who play an important role in creating a particular psychological climate in a hotel are the animators, their personalities and their ability to create a special mood and feeling of comfort and coziness among tourists.

2.2. Personal qualities of an animator

In the process of interaction between tourists and hotel staff, the guest’s attitude towards the hotel, the routine established in it, the service, the comfort created specifically for him, and therefore the mood for relaxation, is formed. The friendliness and professionalism of the entire hotel staff receiving guests largely determines whether a tourist will want to come to this hotel again.

It depends on the qualifications of the animators: how long will the tourist remember this one? short rest at this hotel.

Animation is an entire industry in hotel services, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same entertainers who are hired to ensure that none of the guests get bored. In a word, an animator is the soul of society, a person who must maintain the public’s mood at the highest level. It’s not for nothing that the word “anima” itself, translated from Latin, means “soul”, “spirit”. But here, too, the main thing is not to overdo it and do everything to ensure that guests are satisfied with their vacation and the work of the animation team.

Animator - the same artist, and all his activities require constant dedication - every day, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the work of animators well. A good animator is half the success of any event. Be it a birthday, wedding or corporate party. Long gone is the era of stereotyped holidays with toastmasters, toasts and traditional, boring competitions. The new century dictates new holiday standards. And animators play an important role here.

Who can animators portray? Anyone! Animators are the familiar clowns, characters from famous cartoons and feature films, robbers and pirates. In a word, whatever your soul desires.

Animators will equally interest both children and adults. Children will happily accept the fun game, and adults will happily remember their childhood by participating in interesting competitions. The animators' performances are especially interesting because they involve the audience of the program in an exciting interactive action.

Animator training is carried out today by many organizations, because this is really the profession that is needed in the field of holidays.

The structure of animation management can be imagined as follows:

Hotel General Manager

Manager-animator

Methodologist-animator Organizer-animator

Animators-performers

The main person in the animation system is the animation manager. He reports directly to the general manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the fundamentals of directing and a number of other socially significant and very prestigious sciences today does not act as an end in itself, but as an essential means of realizing the leading metafunction of socio-cultural activity – introducing a person to the achievements of world culture, the full development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with whom he works, be a leader in a variety of tourist groups that differ in age, composition, education, social status, and be able to influence the opinions of others.

Animator managers must have high business qualities, deep knowledge of human psychology, and practical skills of working in a well-oiled environment.

The animation manager reports to:

· methodologist-animator (choreographer), who is involved in preparing scripts and staging shows, developing costumes and conducting rehearsals;

· organizer-animator, who provides the organization of the animation process with everything necessary.

In addition to the people who are directly part of the animation team, the artist (if he is not among the animators) also helps to make the performances brighter and more colorful, who designs the scenery for the performances, draws announcements, posters and other materials for them, and the tailor who sews and answers for the evening costumes of the animators.

Becoming an animator is not easy. An animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

In addition, special seminars and practical classes are held on dancing, developing a program for the season, and holding sports games and competitions. The animation program changes every two weeks, so the animator's working day is very busy.

The morning begins at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where organizational issues for the coming day are decided, after which communication with guests begins - yoga classes, morning exercises.

After lunch and water gymnastics in the pool, there is a break until dinner, and dinner is followed by the most intense animation program: performances, dancing with guests, socializing in bars, entertainment shows.

Together with the animators, there are singers, professional dancers and musicians, who are often specially invited and paid for by the hotel administration for the evening.

The salaries of the animators themselves vary depending on their work experience: an animator who does not dance, but only entertains the audience, can be offered a salary of 250-300 dollars. And an animator who dances, sings and plays musical instruments and speaks at least English (and better yet, German) can earn $600 or more per month. In foreign hotels, knowledge of the Russian language is also very important - in the summer, up to 70% of the guests in these hotels are Russian-speaking tourists, so among the animators there are quite a lot of people from the CIS countries.

Well-developed club recreation systems require a large number of specialists in the field of animation activities.

By and large, the activities of an animator are aimed at developing the creativity of tourists, enriching the content of animation activities, searching for new forms of work taking into account modern demands, and using material and expressive means to the fullest extent.

And if you equip tourism workers with interesting and exciting programs that take into account age and psychological characteristics, local traditions and traditions of other countries, this will make tourism mass, capable of involving all social strata of the population, including young people, in its sphere.

Considering program tourism and animation services in hotels, we can conclude that in the modern world, in conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

3. ANIMATION PROGRAMS IN THE HOSPITALITY INDUSTRY

3.1. Forms and tasks of animation programs

Currently, a completely new direction has begun to be actively used all over the world - animation, that is, the revitalization of recreation and the organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts that are equal in the splendor of their interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure human activity is primarily associated with recreation (from the English recreation - restoration of strength). In the Explanatory Dictionary of Tourist Terms, the concept of “recreation” is defined as “expanded reproduction of human powers (physical, intellectual and emotional).” The Tourist Encyclopedia defines recreation as “the restoration and development of a person’s physical and spiritual powers through recreation, including tourism.”

The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure time for the population.

Recreation is the restoration of human strength.

Rest is a means by which a person’s strength and performance are restored.

Leisure can also be defined as a means of restoring a person’s strength in the process of his activity (for example, amateur activities); that is, leisure is part of rest, since it does not include time for sleep and other immutable costs that we could call rest (Fig. 1).

Rice. 1. Recreation

Tourism is one of the most active and interesting types of leisure, combining both exciting and educational activities. On hikes, trips, and travels, patience, courage, endurance, and curiosity are cultivated; Cognitive activity is encouraged on excursions; Creative abilities are developed in interest clubs.

Animation is considered as an activity for the development and presentation of special programs for spending free time. Animation programs include sports games and competitions, dance evenings, carnivals, games, hobbies, activities within the sphere of spiritual interests, etc.

Animation is a new direction in tourism, which is designed to “breathe soul” into tourism programs and thereby attract participants to them. Consequently, an animator is a specialist who develops individual and collective leisure programs, orients a person in the variety of leisure activities, and organizes full-fledged leisure.

A recreation program is a plan for conducting tourist, physical education, recreational, cultural, educational and amateur activities united by a common goal or plan.

Animation as a factor in human social activity acts as a form and method for studying current practice, which requires professionally trained specialists in this area of social activity.

One of the areas of animation in the tourism industry is the animation of tourists’ holidays in hotels and recreation centers (resorts), where animators work with tourists constantly, and the main task of these workers is to prevent people from getting bored.

Most often, such employees are found in “all inclusive” type clubs. During the day, tourists can see them behind the counter of a boutique or teaching beginners on the court, at sports competitions or fishing trips organized for tourists.

In the evening, the same animators organize a colorful show, which includes the participation of tourists. Animators wear bright T-shirts as a uniform. On the T-shirt there is a card with the name of the animator and the flags of the countries whose languages he speaks.

The preparation and development of animation programs is a special activity of the tourism industry. They include sports games and competitions, dance evenings, carnivals, games, activities within the sphere of spiritual interests, etc.

A recreation program is a plan for conducting tourist, physical education, recreational, cultural, educational and amateur activities united by a common goal or plan.

The functions of animation programs are the organization and management of cultural, recreational and sports events, their further distribution among tourists.

During the formation of the animation program, its organizers should answer the following questions:

1. For whom is the program made, where is it determined:

· age and gender of future viewers (if this is a family hotel, what is its contingent, will children, older people watch our program, etc.);

· social status and professional employment (is our hotel a closed club for aristocrats and a select part of businessmen or is it a youth camp for students)

· nationality (features of cultures and traditions);

· lifestyle of people vacationing at the hotel (classic, extreme, “domostroy”, etc.);

· health status (this is especially important in the development of sports and fitness programs);

2. What is the basis of the animation program (the main idea and goals for achieving it);

3. How to build an animated event.

As a rule, at the beginning of a new season, the chief animator, with the assistance of the team, develops and approves the animation program for the entire season.

An exact schedule of events is drawn up for each day of the week (by the hour), and each team member is assigned certain responsibilities for their implementation.

The general animation program is prepared in such a way that the entertainment and sports elements are varied in form, interesting to tourists, and that as many participants as possible are involved in the events.

Evening shows should be repeated no more than once every two weeks, based on a typically two-week stay at the hotel. The script, music, lighting, choreography, costumes - everything is clearly thought out and organized by team members and the director, who often takes part in show programs himself.

During lunch and before dinner, animators greet guests at the entrance to the restaurant, wish them bon appetit, get acquainted with newly arrived guests, communicate with those with whom they played today, sit down at tables, and trying to avoid pauses in the conversation, entertain guests and invite them to take part in games and entertainment shows in the afternoon.

All animators who are not involved in the performance take part in the preparation of evening shows and entertainment programs: they prepare scenery, costumes, other props, make up the actors, help them dress, etc.

3.2. Sports and recreation area

Sports animation requires theoretical preparation, since the result is only possible when there is a theoretical basis.

Sports animation is based on a healthy lifestyle. A healthy lifestyle combines everything that contributes to a person’s performance of social, professional and everyday functions.

Preserving and promoting health are the main functions of sports animation.

Particular importance in the complex of events aimed at entertaining tourists is given to all kinds of sports activities, competitions, and competitions.

And here everything that has been developed and created by humanity in this area can be used. this moment. These are games that have long been familiar to everyone with well-known conditions and rules; and completely new ones, developed right here, in the process of communication; and proposed by one of the vacationers, modernized, adapted to the given situation and borrowed from colleagues from a neighboring hotel.

Animators take part in games as players, presenters and judges. Their task is to stir up interest and control the progress of the game, resolving possible conflict situations.

During the game, the animator clearly sets out the rules, ensures its continuity, safety, organized beginning and ending with a mandatory outcome and announcement of the winners.

The animators create such an atmosphere of passion and excitement that nearby tourists switch their attention to the game and little by little they themselves get involved in the process.

The dynamism and spirited nature of competition allows people to liberate themselves and show some abilities and talents. And, besides, team games also bring people closer together.

Consequently, the created atmosphere of competition - on the one hand, and collectivism, mutual assistance - on the other, contributes to the revitalization of recreation, and this is the main task facing animators.

3.3. Animators for children

One of the important areas of animation activities in hotels is animation for children.

There are special children's clubs on the territory of five to four-star hotels: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education), to explore interesting places for their pleasure, or to lie quietly on the beach nearby.

The presence of a mini-club in the hotel is notified by a large colorful stand installed in the hotel lobby, at the entrance to main restaurant or to the beach, which has a schedule of work and upcoming events for children, so that upon entering the hotel, guests can quickly find their way and identify their child there. The name of the mini-club is purely individual, but it determines the further policy and motto of this department (“Pink Hippo”).

The work plan, like the general plan for animation activities in the hotel, is drawn up in advance and, possibly, adjusted during the classes, depending on the number of children present and other conditions. In this regard, they must successfully combine and have the optimal number of sports and cultural activities necessary for the development of the child.

Working as an animator in a mini-club is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it and be able to express and realize himself as an individual.

To organize effective work with children, it is necessary to have appropriate premises for children to stay in the summer months and in bad weather, equipped with various equipment for drawing, modeling, outdoor and educational games, etc.

Each day invariably begins with introductions (children stand in a circle, say their name, repeat and remember the names of others) and has its own theme, which is revealed during sports and educational activities and competitions, small performances staged together, concerts and holidays.

In the evening, everyone gathers for a performance, where, dressed and painted with the help of animators, they play previously learned roles on stage.

So, the work of a mini-club in a hotel is a creative and painstaking process, and the task of a children’s animator is not just to organize children’s leisure time, to develop their cognitive, physical and psychological spheres, but also to organize such an organization in which every day a child spends in the mini-club, would turn into a whole event, a holiday that would remain a vivid impression of his vacation.

4. Cultural and leisure events

The basics of cultural and leisure animation of tourist services in hotels are:

· an integrated approach to organizing events;

· freedom to choose these activities;

· theatricalization: the use of various techniques and all types of art (painting, music, literature), while the course of the event is determined by the script;

· personification.

Traditional forms of organizing such events include:

· carnival (folk festival in the form of a street procession, parade, masquerade),

· reception (a meeting of people that does not involve dancing);

· banquet (mass gathering of people, which is based on abundant food);

· mystery (theatrical production of a play with religious content);

· raus (an event to invite spectators before presentations, cultural and leisure programs);

· ceremony (cult reverent /state/ act, which is carried out in strict order /ceremonial/);

· show performance, mass spectacle.

In order to successfully create an entertainment program for a hotel, you need to decide on a number of criteria , namely, with:

· a genre that creates a special atmosphere and sensations for the audience (drama, clownery, musical, etc.). In this case, the numbers and fragments must be combined in such a way that a single picture and a related structure of the elements of this representation are formed;

· the name of this show, which creates the mood and reveals its essence;

· a scenario plan, which indicates a list of elements, fragments, events in the process of their development, characters, their relationships and movement. There must be a beginning, a climax and a denouement:

· script, i.e. detailing the points of the script plan, as well as work on the literary part - elaboration of monologues and dialogues, study of speech style;

· director's plan - translation of literature into the language of action (if it is a production based on a literary work), drawing up and coordinating a continuous effective chain, and working with technology, light and sound.

In addition, it is important where this action will be played out (on the summer playground, in a bar, near the pool), to determine the pace, rhythm, inclusion of spectacular moments and the rehearsal period.

Evening performances are main part entertainment program hotel. They should be very diverse in content, staging, costumes and be interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

And the form of evening shows can be very different: this is a small everyday scene performed by actors-animators, and a serious theatrical performance in which spectators from the audience and guests invited in advance to play a particular role can take part.

5. Animations in Russia

Animation as an independent industry hotel business appeared in Russia when, 5 years ago, in the first hotel of the HELIOPARK Hotels & Resorts chain, HELIOPARK Country Resort near Moscow, animation services were first organized, which even then differed from Western models. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has been consistently developed by network specialists. Today, the professional organization of animation programs is still the hallmark of the HELIOPARK Hotels & Resorts chain and a mandatory attribute of recreation in country and resort hotels of the chain.

In Russia, the most traditional forms of animation are “Neptune’s Day” in the summer, building a snow fortress, creating an ice sculpture, playing snowballs in the winter, “Knight’s tournament”, “Gladiatorial fights”, holding extreme games “The Last Hero”, “Desert Island”. In any Russian city, your service program can include a visit to a Russian hut - real or stylized as an antique one. Tourists can be taken there in troikas with bells and shown a theatrical performance: “ancient masters” in Russian national costumes weave carpets on a loom; weave baskets, baskets, bast shoes; cut out spoons and bowls; Russian folk songs and dances are performed.

You can also prepare a program in the form of a ritual holiday “Russian loaf”. Wooden benches and tables are placed in the clearing. In the center there is a Russian stove, which is heated with wood. The accordion and balalaika sound, and folk songs create a special flavor. Girls in elegant sundresses with kokoshniks greet guests with bread and salt. Tourists prepare pies, bagels, gingerbreads, loaves, try hot cakes, and receive books with recipes for preparing Russian folk dishes as gifts.

It will be no less interesting to take part in the “Tournament of Heroes”, where there will be a meeting with Ilya Muromets, Dobrynya Nikitich and Alyosha Popovich. For this purpose, a fortress is erected, a theatrical performance takes place: horse racing, spear throwing, archery, weight lifting, sword fighting, passing an improvised medieval obstacle course, displaying ingenuity and resourcefulness. Each new competition confronts the participant with a choice: quit the race or continue the fight for the title “Hero of the Russian Land.”

Tourists can also get into a “gypsy camp”: a clearing, wagons, tents, horses, a bear tied to a tree, a fire. Guests are treated to wine, gypsy songs are played, and beauties in colorful clothes perform fiery dances. And the old gypsy will predict fate using cards or tell fortunes by hand.

This is Russian exotica. Of course, in different countries There is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, in Colombia there are tomato fights, in Italy - orange fights, in Thailand and Indonesia - banana fights. The main thing is that fruits and vegetables must be soft so that opponents do not injure each other. Our tourists will certainly enthusiastically take part in such events.

On the territory of many resort complexes In Tunisia, you can find bazaars on wheels, which come for one day and show an oriental folk show with belly dancing. Every Sunday in Sri Lanka, “Dances of the East” festivals are held; everyone can undergo short-term training in the art of oriental dance. The fashion for Arabic dances is in full swing here - a few lessons for vacationers would be very appropriate.

In Italy, groups of animators organize theatrical shows in Rome - gladiator fights in the Colosseum, torchlight processions of the Crusaders, competitions of knights in the Pantheon, the temple of all gods, Renaissance balls. An analogy with the tournaments of Russian heroes, which we discussed above, is quite appropriate here.

In the Czech Republic and Hungary, show programs “Meeting with a Ghost” have been developed - theatrical performances in which animators play pranks on tourists and involve them in amazing, chilling adventures. In Russia, “everything is in order” with evil spirits, and there are many adrenaline lovers.

6. The concierge is the same animator

In Moscow, basically all hotels are business hotels, and the usual animation program service in these hotels will not be acceptable, since the clients of business hotels are businessmen. And as additional services Some hotels, such as National, Metropol and others, consider services such as Guest Relations and concierge service.

The main functions of Guest Relations are to provide complete information about the hotel's capabilities with a list of current and planned events, information about VIP services, the organization of medical care, the provision of babysitting services and much more.

The functions of a concierge in most cases relate to the leisure of guests: ordering seats in restaurants, booking air and railway tickets, theater tickets, organizing excursions, as well as information about various institutions and events in the city.

Concierges are hotel staff. But concierges may not be hotel employees, but independent entrepreneurs who buy from the hotel the right to do this work on its territory. They hire their own helpers.

There is an organization called “Golden Keys of Concierges,” which includes concierges from the best hotels in Moscow and St. Petersburg. The specificity of the work of a hotel concierge is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of ordering services from a concierge is that the client receives everything from one source – the hands of the concierge, without wasting time making various requests to different companies and people. Moreover, it doesn’t matter whether he is a hotel guest or not. When ordering services from our concierges, the client can be sure that his request will be fulfilled on time, efficiently and accurately, since all employees are professionals, have extensive work experience and many business connections in Moscow, Russia and abroad .

Here are the main types of services provided by the organization, although the limits of this list can only be the client’s imagination:

· Motor transport. Cars/limousines/trucks/minibuses/buses.

· Excursions/guides.

· Translators.

· Theater tickets. Purchase/delivery.

· Air tickets. Booking/confirmation/change of date/delivery.

· Railway tickets. Booking/delivery.

· Mobile phone rental.

· VIP class service at the airport.

· Bodyguards.

· Flowers. Purchase/delivery and much more.

The most inventive and experienced concierges also perform unusual tasks. Example: a guest arriving from Italy to Moscow for business purposes needs to congratulate his wife on her birthday. He turns to the concierge of the hotel where he is staying with a request to deliver a bouquet of flowers to Italy for his wife. In this case, the concierge must contact the Italian concierge service and arrange for the delivery of the bouquet to a specific address. It takes years for a concierge to develop a wealthy clientele. In addition, you need to know and be able to do a lot to be a good concierge - know in every detail the life of the hotel and its services, speak several languages, have a sociable character, have good connections in the city, and maybe even beyond its borders. Some hotels have special groups that perform the functions of concierges, tour guides, and translators. The groups work with tourists who do not speak the local language.

Conclusion

The global growth and development of tourism around the world has a great impact on the content and organization of professional tourism education.

According to experts, currently the inclusion of animation programs of a cultural-educational, sports-tourist, and entertainment nature in the content tourist routes and travel, the work of hotels increases their prestige and demand in the tourism services market.

While having fun, a person or a group of people satisfies their spiritual needs, evaluates their own personality, and analyzes their role on the scale of various subsystems. Entertainment processes are carried out both in natural and artificially created environments.

The entertainment industry aims to create conditions for entertainment, that is, a set of phenomena on the presence of which the entertainment process depends.

The social orientation of the development of the entertainment industry is expressed in the fact that it serves the formation of new personal and social needs, as well as the manifestation and development of needs under existing conditions. The entertainment industry, solving multifaceted problems (primarily education, the formation of an optimistic mood, education, recreation, and the development of human culture), essentially forms and develops personality. By filling part of his free time with entertainment, a person restores himself as a work unit.

The experience of developing the entertainment industry in various countries allows us to imagine the fundamental composition of its independent units.

In world practice, the sphere of entertainment services for the population includes tourism enterprises, including tourist accommodation facilities. A number of enterprises, organizations, and institutions provide entertainment in the form of their non-core activities. In addition to hotels, these include recreation areas and historical sites.

The entertainment industry acts as an independent, relatively isolated part of the economic system, attracting significant material, financial, and labor resources. In this regard, entertainment industry enterprises are characterized by specific technologies, management systems, performance results, labor organization, and personnel.

The study of tourists as consumers of specific entertainment industry outcomes is certainly of great importance. In a broad sense, a tourist’s joyful emotions can be associated with any moment of a tourist trip (moving to a vacation spot, the fact of changing his location, and the vacation itself). Special types of activities are also carried out that purposefully evoke appropriate emotions. Patterns of consumption of entertainment products should be studied in comparison with a person’s previous lifestyle.

So, based on this work, the following conclusions can be drawn:

1. International tourism is playing an increasingly prominent role in the global economy and is becoming one of its most important factors. Animation technologies are becoming increasingly important in tourism.

2. In the modern world, in conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

3. Animation in hotels plays a great role in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the repeated arrival of guests, which significantly helps to increase the image and income of the hotel.

Bibliography

1 . Akimova G. E. “The best games for children from 2 to 7 years old”, St. Petersburg, 2001.

2 . Gulyaev V. G. “Organization of tourist activities”, Moscow, 1996.

3 . Dolmatov G. M. “International travel business: history, reality and prospects", Rostov-on-Don, 2001.

4 . Zorin I.V. “Personnel management. Planning a career in tourism." Moscow, 2000

5 . Kvartalnov V. A. “Finance and Statistics”, Moscow, 2003.

6 . Kotler F. “Marketing. Hospitality and tourism", Moscow, 1998.

7 . Chebotar Yu. M. “Tourist business”, Moscow 2000.

8 . Chudnovsky A.D. “Hotel and tourism business”, Moscow 1998.

9 . Newspaper about emigration, work, leisure, study abroad “Zagranitsa”, April 15(68), 2002.

10 . Voyage magazine, April 2000.

11 . Magazine "The Whole World", No. 35(2) 2002.

12 . Magazine "Tourism", No. 37 1997

Concept and functions of animation

The word “animation” is of Latin origin (anima – wind, air, soul; animatus – animation) and means inspiration, spirituality, stimulation of vitality, involvement in activity. The term “animation” first appeared at the beginning of the 20th century. in France in connection with the introduction of a law on the creation of various associations and was interpreted as an activity aimed at provoking and enhancing a keen interest in culture and artistic creativity.

Animation is a kind of service that aims to improve the quality of service, and at the same time it is a kind of advertising, a form of re-attracting guests and their friends, with the goal of promoting a tourism product on the market to increase the profitability of the tourism business.

Animation in tourism represents a holistic process of interaction between animators and tourists in the leisure sector based on the combination of formal leadership and informal leadership of the specialist performing the interaction. As a result of such interaction, the relaxation, health, cultural, creative, educational needs and interests of the participants in this process are satisfied, conditions are created for the formation of a socially active personality, capable of transforming the surrounding reality and oneself in it.

Animation is a type of tourism activity carried out at a tourist enterprise (tour complex, hotel, cruise ship, train, etc.), which involves tourists in a variety of activities through participation in specially designed leisure programs.

Animation has characteristic features: it is carried out in free time; characterized by freedom of choice, voluntariness, activity, initiative of both one person and various social groups; due to national, religious, regional characteristics and traditions; characterized by a variety of species based on the different interests of adults, youth and children; has a deep personality; is of a humanistic, cultural, developmental, health and educational nature.

In order to fully understand the essence of animation activities, it is necessary to consider the content, goals and objectives of the animation process, since each animation service represents a special process of activity, the essence of which is determined by specific patterns (thematic, emotionality, activity, determination, etc.) . The animation process, the goals and objectives facing it, can be expressed as follows (Fig. 8.1.):

Rice. 8.1. Animation process

During the animation process, the animator helps tourists see objects of action, promoting visual perception of a specific given topic (first task); hear the necessary information or, for example, musical accompaniment that complements what is seen (second task); try to do something like this yourself(third task); feel involved in the ongoing process(fourth task); get involved in the process, acquire practical skills(fifth task).

Analysis of the essence of animation activity reflects the presence of interaction in it of various elements that define three unique levels, which can be classified as: creative– the predominance of creative moments in activity; reproductive– simple reproduction of ready-made, previously worked forms and methods; reproductive-creative- a person’s discovery of something new for himself that is not objectively new.

Based on everything said above, we define animation as stimulating full-fledged recreational, socio‑cultural, leisure and other activities of a person by influencing his vitality, inspiration and spirituality. Tourist animation is a tourist service, in the provision of which the tourist is involved in active action. Tourist animation is based on personal human contacts between the tour animator (animator) and the tourist, on human intimacy, on the joint participation of the animator and the tourist in the entertainment offered by the animation program of the tourist complex.

Animation hotel services are one of the most effective means of attracting guests to the hotel, influencing the tourist’s positive assessment of the hotel’s work as a whole. These are a kind of additional services for the hotel client, allowing him to be occupied in such a way as to awaken positive emotions in him, to feel satisfaction from his stay at the hotel and the urge to return to this hotel again.

Tourist animation is the most important part of the overall activity at a tourist enterprise (in a hotel, restaurant, on a large ship, etc.). This is not just fun, but an expression of a high degree of professionalism in tourism activities, an important component of the tourism product. Therefore, like any other activity in a tourism enterprise, animation must be a planned, clearly regulated and organizationally managed activity, provided with material, financial and human resources.

The ultimate goal of tourist animation is the tourist’s satisfaction with his vacation, his good mood, positive impressions, restoration of moral and physical strength. This is the most important recreational function of tourist animation. The importance of tourist animation lies in improving the quality, variety and attractiveness of the tourism product, increasing the number of regular customers, increasing demand for the tourism product, increasing the load on the material base of the tourism enterprise, and, consequently, increasing the efficiency of its use, and, finally, increasing profitability and profitability of tourism activities.

Of the three main recreational functions (therapeutic, health-improving and educational), tourist animation directly performs two functions - sports and recreational and educational. Indirectly, under appropriate conditions, the therapeutic function is also performed. In the practice of animation, for the targeted design of animation programs, the following functions of tourist animation can be distinguished:

adaptation function, allowing you to move from an everyday environment to a free, leisure environment;

compensation function, freeing a person from the physical and mental fatigue of everyday life;

stabilizing function, creating positive emotions and stimulating mental stability;

health function, aimed at restoring and developing a person’s physical strength, weakened in everyday work life;

information function, allowing you to get new information about the country, region, people, etc.;

educational function, allowing you to acquire and consolidate new knowledge about the world around you as a result of vivid impressions;

improving function, bringing intellectual and physical improvement;

Typology of animation

The variety of functions of tourist animation has also led to the variety of types of animation activities, types of animation programs and events. The difference in interpretation of the concepts “animation”, “hotel animation”, “tourist animation” is associated with the variety of existing forms and programs of animated leisure activities. This diversity affects both the formation of tourist routes and the hotel business, and in general the organization of leisure time for people in modern life: in countries, cities, city governments and municipalities, parks, clubs and associations, organizations and educational institutions. Here we will talk about tourist, resort-recreational and hotel animation, so we will distinguish between these concepts (Fig. 8.2.).

Rice. 8.2. Types of recreational animation

Recreational animation– a type of leisure activity aimed at restoring a person’s spiritual and physical strength. Leisure programs implemented for recreational purposes can be carried out both by tourism and resort enterprises with tourists, vacationers and guests, and by leisure enterprises with local residents. This gives us the right to assert that the concept of recreational animation is broader than the concepts of tourist and hotel animation. As for tourist and hotel animation, they are closely related to recreational, since the main role of animation programs both in hotels, tourist complexes and sanatoriums, and specialized animation tours is to improve the health of vacationers, to distract them from everyday worries, to improve their mood, etc. . d., in other words, in restoring vitality and energy.

Tourist animation– a type of tourism activity carried out at a tourist enterprise (tourist complex, hotel) or at vehicle(cruise ship, train, bus, etc.), or at the place where tourists are staying (in a city square, in a theater or city park, etc.), which involves tourists in a variety of activities through participation in specially designed leisure programs. In other words, tourist animation is a tourist service, during the provision of which the tourist is involved in active action.

When preparing tourist animation programs, many features are taken into account that allow the program to be carried out in the most interesting way, namely: the nationality of tourists; their age (childhood, youth, adulthood, third age, combined); gender (female, male, joint); number (individual, group, mass); activity of tourists’ participation (active, passive). In addition, tourist animation is divided into three main types according to the importance, priority and volume of animation programs in the overall travel program (in the tourist product):

1. Animated tourist routes- targeted tourist trips for the sake of one animation program, or a continuous animation process deployed in space in the form of travel, moving from one animation service (program) to another, carried out in different geographical locations. In this case, the animation program is targeted, priority and dominant in the tour package of services, not only in terms of physical volume, but also in terms of “spiritual”, stimulating mental strength.

Such an animation program is a pricing factor in the tourism product. Typically, these programs are intended for individuals or homogeneous tourist groups united by one spiritual interest (professional, hobby). Let us list the main types of such animation programs: cultural, educational and thematic; folklore, literary, musical, theatrical, art history, scientific, festival, carnival, sports. Or, for example, tours organized for fans of casino games to casino centers located in different countries.

2. Additional animation services– animation programs designed to “support” the main tourist services specified in the tour package, during technological breaks caused by travel, delays en route (ship, train, bus, hotel, station, etc.), in case of bad weather (when organizing sports and amateur tours, on beach resorts), lack of snow in ski resorts and etc.

3. Hotel animation– a comprehensive recreational hotel service based on personal human contacts between the tour animator and the tourist, on human intimacy, on the joint participation of the animator and the tourist in the entertainment offered by the animation program of the tourist complex, pursuing the goal of implementing a new philosophy of hotel service, improving the quality of service, the level of tourist satisfaction with the vacation and used in the hotel's marketing strategy as one of the main attractive services.

Hotel animation is the narrowest concept of the three considered, since it only involves the organization of leisure at tourist enterprises: tourist complexes, hotels, inns, tourist centers, etc. In other words, hotel animation is a leisure activity offered by hotels, hotels, tourist complexes. This is part of tourist animation, although the most significant. Moreover, animation programs differ in club recreation, in hotel chains and in hotels of different purposes and of different sizes.

Table 8.1Typology of animation activities

L. V. Kurilo in his work “Theory and Practice of Animation. Theoretical foundations of tourist animation" provides a slightly different typology of tourist animation, presented in Table 8.1. She adds the prefix “health” to all types of animation, thereby emphasizing the performance of health and recreational functions by animation. Accordingly, the targets of each type of animation will be tourism and tourist competitions, sports competitions and sports, entertainment events, educational and excursion activities.

8.3. Types and technologies for implementing animation programs

Types of animation. WITH from the point of view of a systematic approach, tourist animation is the satisfaction of specific tourist needs in communication, movement, culture, creativity, pleasant pastime, and entertainment. The range of these needs is very wide, since people going on vacation put completely different meanings into this concept, namely: for some, vacation is traveling, for others, reading books, for others, a walk in the forest, for others, fishing, etc. . d. According to this demand, the following types of animation have developed in the practice of tourist services, satisfying the various needs of tourists (vacationers).

Animation in motion– satisfies the modern person’s need for movement, combined with pleasure and pleasant experiences.

Animation through experience– satisfies the need for a feeling of the new, unknown, unexpected when overcoming difficulties, during discoveries, during communication.

Animation through communication– satisfies the need to communicate with new and interesting people, with the discovery of people’s inner world and self-knowledge through communication.

Animation through calming– satisfies people’s need for psychological relief from everyday fatigue through calm, solitude, contact with nature, the need for peace and “idle laziness.”

Cultural animation– satisfies the need of people for the spiritual development of the individual through contact with monuments and modern examples of the culture of the country, region, people, nation.

Creative animation– satisfies a person’s need for creativity, for demonstrating one’s creative creative abilities, for establishing contacts with like-minded people through joint creativity, co-creation.

Real animation programs are most often complex in nature in relation to these types of animation, and the listed types of animation are the constituent elements of these programs, like the bricks of the building that the animation program is. As a rule, animation programs, along with purely entertainment events, include a variety of sports games, exercises and competitions. This combination makes animation programs more intense, interesting and healthy, therefore, in the relationship between tourist animation and sports, the greatest restorative and health-improving effect is most often achieved.

Animation technology. Technology should be understood as a set of techniques for an animator’s work, the organization of this work, and the use of tools and devices. The technology for creating and implementing animation programs is a complex and multifaceted process, since it solves the following problems:

creation of animation programs, economic calculation of the cost of the program, advertising of programs, their implementation and, finally, creative implementation of programmed animation events with subsequent analysis. This technological process is an integral system in which all components interact.

The technology for creating and implementing animation programs as a system consists of several interconnected subsystems:

organizational subsystem– organization of joint activities of the animation team, economic, technical, advertising departments;

instructor-methodological subsystem– creation and processing of event scenarios, development of excursion texts, selection of sports games and competitions, drawing up hiking routes with subsequent development methodological recommendations based on generalization of experience;

director's subsystem– distribution of roles, rehearsal plan, staging;

technical subsystem– preparation of the site (stage) for animation events, props, scenery, lighting, musical accompaniment, costumes, etc.

All subsystems make up a technology system that serves as the basis for the functioning of the animation service. Animation activity is a real and completely special world with its inherent rules of action. These actions are performed by professionals in order to include as many people as possible in the process of performing them. There are specific patterns of functioning of animation activities here.

The technological process of creating animation programs includes the following elements:

Object of activity: population served, visitors (groups of people and individuals);

Subject of activity: managers, animation service specialists;

The actual animation activity (the process of the subject influencing the subject) with all its components.

All elements of the functioning of the technological process are in unity and interaction, forming a single system. The main element of this system is the object of activity, people: tourists, guests, vacationers. Everything is designed to satisfy their spiritual and physical needs. Therefore, specialist animators need to know these needs and study the audience, moods, interests and demands of various groups of the population on a daily basis. Without knowing people, it is difficult to count on achieving the desired result, on increasing the effectiveness of the intellectual and emotional impact on the audience.

Stages of development and implementation of an animation program. The work of preparing and conducting a particular animation program can be divided into several stages. The first stage (the largest and most important stage) – preparatory, including:

Analysis of proposed animation programs;

Definition of goals and objectives;

Choosing the place and time of the program;

Designing an animation program taking into account the age, ethnic and other characteristics of consumers of this service;

Creation or selection of scenarios for animation events included in the program;

Drawing up cost estimates for the program;

Selection of creative teams, distribution of responsibilities within the animation team;

Technical preparation: purchasing equipment, making scenery, costumes, props, etc.;

Installation of sound and lighting equipment, other technical means, stage design, production of phonograms, etc.;

Conducting rehearsals, teaching game rules, etc.;

Second phase - conducting an animation program– represents the most difficult and responsible work for all participants. It is necessary to combine the efforts of all the animators involved, overcome nervous tension and solve the assigned tasks. Third stage – summarizing, during which the following takes place: analysis of the implemented program; consumer survey with subsequent analysis; working to improve the program. So, the technological process includes three main stages: preparation; implementation of the program and analysis of the implemented program.

Advertising of animation programs. The success of an animation program largely depends on a properly organized advertising campaign. Advertising, as you know, is information about the consumer properties of goods and types of services with the aim of selling them and creating demand for them. It so happens that animation programs are advertised at a very low level, even in those tourist enterprises where these programs are available.

Advertising of animation programs is a tool with the help of which the consumer is given information about the content, features, and attractiveness of this program in order to interest the consumer, encourage him to purchase the advertised product, and become a participant in the animation program. When starting to develop advertising for animation programs, you must:

Identify potential consumers and compile their characteristics based on demographic (age, gender), ethnic characteristics, social status, income level, etc.;

Identify competitors and determine the advantages of your own programs that you can pay attention to in advertising;

Determine channels and methods of advertising distribution.

It is very important to develop your own corporate style, which is perceived as a guarantee of the quality of the animation programs offered. When developing your corporate style, you must take into account: the main areas of activity; market segments for which the programs being developed are intended; main advertising means; advantages or features of the programs being developed.

8.4. Animation and leisure activities of resort hotels

Organizing the recreation of recreationists at resorts is one of the most important tasks of resort and tourism specialists. Numerous surveys show that the main purpose of 50-70% of vacationers coming to the resort is relaxation. This percentage is slightly higher for seaside resorts and lower for highly specialized ones. In any case, organizing leisure time for vacationers is a difficult task, associated, first of all, with big amount free time for vacationers in hotels during their stay at the resort.

IN last years Significant changes are taking place in the organization of leisure time for vacationers. This is due to a number of reasons: borrowing the experience of foreign resorts; growth of the educational and cultural level of the population; introduction of new technologies in the entertainment industry; changing the structure of using free time; intensification of touring and concert activities of theater, film and pop professionals.

A person, a potential consumer of tourism services, who chooses a seaside resort as the location for his vacation, certainly sets himself the primary task of resting, relaxing, distracting himself from everyday worries and problems, getting positive emotions and a charge of energy for future life. It is the psychological state, mood and emotions that determine the feeling of satisfaction from the time spent in a given hotel enterprise.

An important part of the multifaceted activities of a hotel company, an expression of its high degree of professionalism, is the organization of animation. This is a unique and very effective form of advertising, re-attracting customers and their friends, promoting this product in the hotel services market, and, consequently, increasing the efficiency, profitability and profitability of the enterprise. An indisputable factor in increasing the competitiveness of a hotel, determining the choice in favor of a particular vacation spot, can be the new emerging direction of “hotel animation” in the broadest sense of this concept.

Rice. 8.3. Forms of organizing animation and leisure activities

The choice of specific forms of animation and leisure activities presented in Figure 8.3 depends on the capabilities of the hotel’s material and technical base, its location and availability of infrastructure, the number of vacationers, and the level of professional training of leisure workers. The most traditional forms of organizing leisure time are mass sports activities, excursion activities, film screenings, and recreational evenings.

Mass sports work carried out both by the staff of the hotel itself and by professionals brought in from outside. Excursion work can be carried out both on our own and with the involvement of specialized organizations - travel agencies and excursion bureaus. Practice shows that it is most profitable to resort to the services of specialized tourist and excursion organizations rather than organizing everything on your own.

Film screening with the advent latest technologies and satellite television faded into the background. The only exception is the broadcast of films for small audiences in halls equipped with the latest technology. Evenings of rest are one of the most popular forms of leisure time and are characterized by numerous options for their implementation. These could be meeting evenings, dance events and discotheques, live music evenings, festive evenings, competitions, etc. These events are most often carried out by the hotel itself, with the frequent involvement of professionals.

Library services are one of the oldest forms of leisure activities for vacationers. The work of libraries is most often implemented in three directions: issuing books and periodicals for reading in free time; holding various thematic events; promotion of healthy lifestyles. Game forms Organizations of leisure activities are also quite popular at resorts. Vacationers are provided with both passive (without the involvement of additional staff - checkers, chess, billiards) and active gaming entertainment (with the involvement of animators and special staff).

The largest and most famous hotels allow themselves to host the most significant events, organizing concerts of pop stars of the first magnitude, creative evenings and benefit performances of theater and film artists, various festivals, fashion shows, exhibitions and fairs of national importance, conferences and symposiums. So, well-known centers for holding such events are Sochi, Anapa, Gelendzhik, Pyatigorsk and some other resorts.

Moving on to considering the animation service as a new direction in organizing leisure time for vacationers, it should be noted that animation and cultural activities are most fully represented in the West. Abroad, the amount of free time among the population is gradually increasing, and, consequently, there is a process of qualitative increase in leisure programs and services. The entertainment industry began to develop there more than half a century ago, resulting in a developed leisure system. The USA, Canada, and other countries have succeeded most in this matter Western Europe(Germany, France, Denmark, Belgium, the Netherlands, Finland).

Tourist animation service is most developed in resort areas, where it helps to increase the attractiveness of tourist travel and the quality of recreation. In resort areas around the world, there is a clear understanding that a special role belongs to the organization of leisure time for vacationers: gaming events, active competitions, various shows and holidays, etc. In the West, the main activity of the animation sector is daily entertainment programs, which include an assortment of free services animations for adults and children.

Despite the fact that the animation base of each hotel has its own characteristics, all animation services can be structured as follows (Table 8.2.).

Table 8.2 Animation services at foreign resorts

Each tourist accommodation facility has its own daily entertainment program, the structure of which depends on the number and contingent of vacationers, the location of the facility, staff, meal schedules, excursions, etc. An analysis of the experience of countries with a successfully developing tourism industry shows that the entertainment industry requires high-quality programs, expensive and high-quality equipment, new approaches to management, highly qualified personnel.

The main characteristic successful holiday for tourists is the psychological state during the holiday, mood. When organizing services for vacationers, it is important to clearly understand that the high-quality condition of a tourist accommodation facility alone will not provide full comfort for the tourist. To revive the walls of the hotel, to give vacationers the opportunity to imbue the idea of its organizers - that’s the main task the receiving party.

Developing staffing structure object of tourist accommodation and analyzing the influence of staff on the psychological state of vacationers, it is necessary to take into account that the main role in creating a particular psychological climate in the hotel is played by the staff of the animation service - animators. Ultimately, it is their personal qualities and ability to create a special mood and feeling of comfort and coziness in tourists that determine how complete the rest of hotel guests will be.

Animator– specialist in the formation and promotion of tourism and sports products in the tourism market and the organization of sports and recreational activities for tourists. The professional team of the animation sector organizes and conducts games, competitions and sports competitions, invites you to performances, theater and dance shows, musicals, comedies, classical music concerts, movie screenings, beach parties, etc. The activities of the hotel animation sectors can smooth out minor shortcomings service and increase the profitability of the hotel.

Any way of spending leisure time is good only when it is psychologically justified. People whose work requires constant stress benefit from rest and relaxation, which relieves fatigue and stress. Some people, on the contrary, need to activate their powers. In addition, in animation activities it is imperative to take into account the gender and age characteristics of the contingent of vacationers. Hence the need to develop targeted programs that involve the involvement of cultural and leisure institutions located in the area. The more varied the recreation program, the more interesting it is. This is especially true when developing animation programs for children.

The animation service is based on several key components. Taking into account favorable external conditions, the formula for implementing an animation project is as follows (Fig. 8.4.).

Rice. 8.4. Formula for implementing an animation project

Daily animation program at the accommodation facility may include: 1) sports games and competitions for adults (aerobics on the beach or in the pool, volleyball, water polo, darts, arm wrestling, table tennis, archery and air pistol shooting, etc.); 2) children's programs (games and competitions in the children's playground and swimming pool, evening entertainment programs, themed parties); 3) evening show programs (show competitions, game shows, comic shows, discos, performances of pop groups, amateur art performances, themed parties - disco of the 80s, live music, etc.).

So, a variety of animation programs that combine all types of animation and which are brought to life by energetic and friendly, tactful and highly qualified creative employees of the animation team, help improve the image of the institution, give it a competitive advantage and guarantee the return of clients to this hotel, as the client will return exactly to the place he liked.

Control questions

1. Define the concept of “animation”.

2. List the main features of tourist animation.

3. What is the essence of animation activity and the structure of the animation process?

4. What functions does tourist animation perform?

5. Describe the main types of tourist animation.

6. What is included in the concept of “hotel animation”?

7. What types of tourist animation are distinguished?

8. What are the specifics of the technology for creating and implementing animation programs?

9. Describe the stages of implementation and implementation of animation programs.

10. What forms of organization of animation and leisure activities of hotels are distinguished?

11. What is the essence and significance of animation service in hotels?

12. Give examples of the most popular hotel animation programs.

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Introduction

The hospitality industry is quite difficult to give any specific and comprehensive definition due to the huge number of industries that make it up.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems (primarily education, the formation of an optimistic mood, education, recreation, development of people’s culture). Filling your leisure time with entertainment and sports, a person relaxes and recuperates. Enterprises and organizations in the entertainment sector include circuses, zoos, attractions, game libraries, recreation parks, as well as various entertainment enterprises - theaters, cinemas, concert halls, philharmonic societies and much more.

Entertainment and sports industry enterprises act as independent and separate units, attracting significant material, financial and labor resources.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports programs, in the afternoon to theatrical performances, in the evening they organize colorful shows, birthday celebrations, acquaintance evenings, dance evenings, etc. For children and teenagers, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature and animated films, and various clubs are offered. This activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

Chapter 1.ABOUThotel service: “Animation”

1.1 Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in some sense changes internally and expects from the upcoming vacation not just physical

and psychological restoration of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale, where they could plunge into, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of a hotel hosting tourists is not to disappoint these expectations.

The implementation of these tasks is carried out by all hotel services. Starting from reception workers who greet tourists on the day of their arrival, maids who clean rooms, security workers who ensure the safety of their stay at the hotel, catering staff and other service areas, and ending with top managers, they strive to correspond to this idea. The mood of the tourist, the feeling of pleasure and a good impression of the vacation spent depend on everyone together and each individually.

One of the components that creates the psychological atmosphere of a good holiday is a friendly attitude towards guests and an indispensable, sincere smile on the faces of the serving people. This is that “plus something else”, that zest, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

Congratulations on the birthday of tourists: based on registration sheets, employees identify guests whose birthdays fall during their stay at the hotel. A greeting card is prepared in advance for each birthday person, the table in the restaurant is festively decorated, a cake is ordered, music is played in his honor, and in the evening animators from the stage congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called “repeat guests”. When checking in for such clients, the administration sends a fruit basket and a postcard to the room in advance. Tourists who come to the hotel again are grateful and, of course, welcome guests, this means that they liked it last time and they decided, given the possibility of such a variety of choice of hotels, to spend their vacation here again. In addition, they are happy to recommend it to their friends, relatives, and work colleagues. Therefore, the administration is interested in having as many of them as possible and pays special attention to them.

All information on tourists is entered into the hotel’s computer database. Using its data bank, the administration corresponds with guests: congratulates them on holidays, happy birthdays, informs them about innovations for the next season, invites them to visit the hotel during their vacation, and offers discounts. The administration gives priority to such guests; they can be allocated the best rooms in the hotel and provided with significant discounts on services.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, large businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne and fruit to the room, organizes an additional security system, offers additional services, reserves places in special restaurants, organizes transfers from the hotel to the airport, etc. A visit to a hotel by VIP clients enhances the hotel's image, significantly increases its income, and affects the rate of development of the hotel.

1.2 Personal qualities of an animator

It depends on the qualifications of the animation specialists: how long will the tourist remember this rather short-term vacation in this hotel.

Animation is an entire industry in hotel services, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same entertainers who are hired to ensure that none of the guests gets bored. In a word, an animator is the soul of society, a person who must maintain the public's mood at the highest level. It’s not for nothing that the word “anima” itself, translated from Latin, means “soul”, “spirit”. But here, too, the main thing is not to overdo it and do everything to ensure that guests are satisfied with their vacation and the work of the animation team.

An animator is the same artist, and all his activities require constant dedication - every day, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the work of animators well. A good animator is half the success of any event. Be it a birthday, wedding or corporate party. Long gone is the era of stereotyped holidays with toastmasters, toasts and traditional, boring competitions. The new century dictates new holiday standards. And animators play an important role here.

Who can animators portray? Anyone! Animators are the clowns we are used to, and characters from famous cartoons and feature films, they are also robbers and pirates. In a word, whatever your soul desires.

Animator training is carried out today by many organizations, because this is really the profession that is needed in the field of holidays. The structure of animation management can be imagined as follows:

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The main person in the animation system is the animation manager. He reports directly to the general manager, who in turn reports to the hotel owner.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the fundamentals of directing and a number of other socially significant and very prestigious sciences today does not act as an end in itself, but as an essential means of realizing the leading metafunction of socio-cultural activity - introducing a person to the achievements of world culture, the full development of his creative potential.

Animator managers must have high business qualities, deep knowledge of human psychology, and practical skills of working in a well-oiled environment.

The animation manager reports to:

· methodologist-animator (choreographer), who is involved in preparing scripts and staging shows, developing costumes and conducting rehearsals;

· organizer-animator, who provides the organization of the animation process with everything necessary.

Becoming an animator is not easy. An animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

The morning begins at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where organizational issues for the coming day are decided, after which communication with guests begins - yoga classes, morning exercises.

Together with the animators, there are singers, professional dancers and musicians, who are often specially invited and paid for by the hotel administration for the evening.

Well-developed club recreation systems require a large number of specialists in the field of animation activities.

1.3 The concierge is the same animator

In Moscow, basically all the hotels are business hotels, and the usual animation program service in these hotels will not be acceptable, since the clients of business hotels are businessmen. And as additional services, some hotels, for example National, Metropol and others, consider services such as Guest Relations and concierge service.

Concierges are hotel staff. But concierges may not be hotel employees, but independent entrepreneurs who buy from the hotel the right to do this work on its territory. They hire their own helpers.

There is an organization called “Golden Keys of Concierges,” which includes concierges from the best hotels in Moscow and St. Petersburg. The specificity of the work of a hotel concierge is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of ordering services from a concierge is that the client receives everything from one source - the hands of the concierge, without wasting time making various requests to different companies and people. Moreover, it doesn’t matter whether he is a hotel guest or not. When ordering services from our concierges, the client can be sure that his request will be fulfilled on time, efficiently and accurately, since all employees are professionals, have extensive work experience and many business connections in Moscow, Russia and abroad .

Here are the main types of services provided by the organization, although the limits of this list can only be the client’s imagination:

· Motor transport. Car / limousines / cargo / mini buses / buses.

· Excursions/guides.

· Translators.

· Theater tickets. Purchase/delivery.

· Air tickets. Reservation/confirmation/change of date/delivery.

· Railway tickets. Booking/delivery.

· Mobile phone rental.

· VIP class service at the airport.

· Bodyguards.

· Flowers. Purchase/delivery and much more.

The most inventive and experienced concierges also perform unusual tasks. Example: a guest who arrived from Italy to Moscow for business purposes needs to congratulate his wife on her birthday. He turns to the concierge of the hotel where he is staying with a request to deliver a bouquet of flowers to Italy for his wife. In this case, the concierge must contact the Italian concierge service and arrange for the delivery of the bouquet to a specific address. It takes years for a concierge to develop a wealthy clientele. In addition, you need to know and be able to do a lot to be a good concierge - know in every detail the life of the hotel and its services, speak several languages, have a sociable character, have good connections in the city, and maybe even beyond its borders. Some hotels have special groups that perform the functions of concierges, tour guides, and translators. The groups work with tourists who do not speak the local language.

Chapter. 2.Animation programs in the hospitality industry

2.1 Forms and tasks of animation programs

Currently, a completely new direction has begun to be actively used all over the world - animation, i.e. revitalization of leisure and organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts that are equal in the splendor of their interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure human activity is primarily associated with recreation (from the English recreation - restoration of strength).

In the Explanatory Dictionary of Tourist Terms, the concept of “recreation” is defined as “expanded reproduction of human powers (physical, intellectual and emotional).”

The Tourist Encyclopedia defines recreation as “the restoration and development of a person’s physical and spiritual powers through recreation, including tourism.” The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure time for the population. Recreation is the restoration of human strength. Rest is a means by which a person’s strength and performance are restored.

Leisure can also be defined as a means of restoring a person’s strength in the process of his activity (for example, amateur activities); those. leisure is part of rest because it does not include time for sleep and other immutable costs that we might call rest (Fig. 1).

Tourism is one of the most active and interesting types of leisure, combining both exciting and educational activities

Rice. 1. Recreation

In hikes, trips, and travels, patience, courage, endurance, and curiosity are cultivated; cognitive activity is encouraged on excursions; Creative abilities are developed in interest clubs.

Animation as a factor in human social activity acts as a form and method for studying current practice, which requires professionally trained specialists in this area of social activity.

A recreation program is a plan for conducting tourist, physical education, recreational, cultural, educational and amateur activities united by a common goal or plan.

The functions of animation programs are the organization and management of cultural, recreational and sports events, their further distribution among tourists.

During the formation of the animation program, its organizers should answer the following questions:

1. For whom is the program being made, where is it determined:

· age and gender of future viewers (if this is a family hotel, what is its contingent, will children, older people watch our program, etc.);

· social status and professional employment (is our hotel a closed club for aristocrats and a select part of businessmen or is it a youth camp for students)

· nationality (features of cultures and traditions);

· lifestyle of people vacationing at the hotel (classic, extreme, “domostroy”, etc.);

· health status (this is especially important in the development of sports and fitness programs);

2. What is the basis of the animation program (the main idea and goals for achieving it);

3. How to build an animated event.

As a rule, at the beginning of a new season, the chief animator, with the assistance of the team, develops and approves the animation program for the entire season.

An exact schedule of events is drawn up for each day of the week (by the hour), and each team member is assigned certain responsibilities for their implementation.

2.2 Sports and recreation area

cultural recreational animation hotel

Sports animation requires theoretical preparation, since the result is only possible when there is a theoretical basis.

Sports animation is based on a healthy lifestyle. A healthy lifestyle combines everything that contributes to a person’s performance of social, professional and everyday functions.

Preserving and promoting health are the main functions of sports animation.

Particular importance in the complex of events aimed at entertaining tourists is given to all kinds of sports activities, competitions, and competitions.

And here everything that has been developed and created by humanity in this area at the moment can be used. These are games that have long been familiar to everyone with well-known conditions and rules; and completely new ones, developed right here, in the process of communication; and proposed by one of the vacationers, modernized, adapted to the given situation and borrowed from colleagues from a neighboring hotel.

Animators take part in games as players, presenters and judges. Their task is to stir up interest and control the progress of the game, resolving possible conflict situations.

During the game, the animator clearly sets out the rules, ensures its continuity, safety, organized beginning and ending with a mandatory outcome and announcement of the winners.

The animators create such an atmosphere of passion and excitement that nearby tourists switch their attention to the game and little by little they themselves get involved in the process.

The dynamism and spirited nature of competition allows people to liberate themselves and show some abilities and talents. And, besides, team games also bring people closer together.

2.3 Animators for children

One of the important areas of animation activities in hotels is animation for children.

There are special children's clubs on the territory of five- and four-star hotels: “mini” - for children 3-12 years old, and “junior” - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education), to explore interesting places for their pleasure, or to lie quietly on the beach nearby.

The presence of a mini-club in the hotel is notified by a large colorful stand installed in the hotel lobby, at the entrance to the main restaurant or to the beach, which outlines the work schedule and upcoming events for children, so that upon entering the hotel guests can quickly find their way and find their way there. your child. The name of the mini-club is purely individual, but it determines the further policy and motto of this department (“Pink Hippo”).

Working as an animator in a mini-club is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it, and he could express and realize himself as an individual.

In the evening, everyone gathers for a performance, where, dressed and painted with the help of animators, they play previously learned roles on stage.

Chapter3. Cultural and leisure events

The basics of cultural and leisure animation of tourist services in hotels are:

· an integrated approach to organizing events;

· freedom to choose these activities;

· theatricalization: the use of various techniques and all types of art (painting, music, literature), while the course of the event is determined by the script;

· personification.

Traditional forms of organizing such events include:

· carnival (folk festival in the form of a street procession, parade, masquerade),

· reception (a meeting of people that does not involve dancing);

· banquet (mass gathering of people, which is based on abundant food);

· mystery (theatrical production of a play with religious content);

· raus (an event to invite spectators before presentations, cultural and leisure programs);

· ceremony (cult reverent /state/ act, which is carried out in strict order /ceremonial/);

· show performance, mass spectacle.

In order to successfully create an entertainment program for a hotel, you need to decide on a number of criteria, namely:

· the name of this show, which creates the mood and reveals its essence;

· script, i.e. detailing the points of the scenario plan, as well as work on the literary part - elaboration of monologues and dialogues, study of speech style;

Evening shows are a major part of the hotel's entertainment programme. They should be very diverse in content, staging, costumes and be interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

Conclusion

The global growth and development of tourism around the world has a great impact on the content and organization of professional tourism education.

According to experts, at present, the inclusion of animated programs of a cultural, educational, sports, tourist, and entertainment nature in the content of tourist routes and trips, and in the work of hotels increases their prestige and demand in the tourism services market.

The entertainment industry aims to create conditions for entertainment, i.e. a set of phenomena on the presence of which the process of entertainment depends.

The experience of developing the entertainment industry in various countries allows us to imagine the fundamental composition of its independent units.

So, based on this work, the following conclusions can be drawn:

2. In the modern world, in conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

Animation as an independent branch of the hotel business appeared in Russia when, 5 years ago, in the first hotel of the HELIOPARK Hotels & Resorts chain, HELIOPARK Country Resort near Moscow, animation services were first organized, which were already different from Western models. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has been consistently developed by network specialists. Today, the professional organization of animation programs is still the hallmark of the HELIOPARK Hotels & Resorts chain and a mandatory attribute of recreation in country and resort hotels of the chain.

This is Russian exotica. Of course, in different countries there is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, in Colombia there are tomato fights, in Italy - orange fights, in Thailand and Indonesia - banana fights. The main thing is that fruits and vegetables must be soft so that opponents do not injure each other. Our tourists will certainly enthusiastically take part in such events.

On the territory of many resort complexes in Tunisia you can find bazaars on wheels, which come for one day and demonstrate an oriental folk show with belly dancing. Every Sunday in Sri Lanka, “Dances of the East” festivals are held; everyone can undergo short-term training in the art of oriental dance. The fashion for Arabic dances is in full swing here - a few lessons for vacationers would be very appropriate.

In Italy, groups of animators organize theatrical shows in Rome - gladiatorial fights in the Colosseum, torchlight processions of the Crusaders, competitions of knights in the temple of all gods the Pantheon, Renaissance balls. An analogy with the tournaments of Russian heroes, which we discussed above, is quite appropriate here.

Bibliography

1. Akimova G.E. “The best games for children from 2 to 7 years old”, St. Petersburg, 2011.

2. Gulyaev V.G. "Organization of tourist activities", Moscow, 1996.

3. Dolmatov G.M. “International tourism business: history, reality and prospects”, Rostov-on-Don, 2009.

4. Zorin I.V. “Personnel management. Planning a career in tourism." Moscow, 2000

5. Kvartalnov V.A. "Finance and Statistics", Moscow, 2003.

6. Kotler F. “Marketing. Hospitality and tourism", Moscow, 2008.

7. Chebotar Yu.M. "Tourist business", Moscow 2010.

8. Chudnovsky A.D. "Hotel and tourism business", Moscow 1998.

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Organization of animation activities in the hotel. Animation activities in socio-cultural services and tourism Animation services in the structure of the hotel product

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