How to attract clients when renting an apartment daily. Is daily apartment rental profitable as a business? Place matters

Daily apartment rental is becoming a popular business. And for people visiting the city for tourism or work purposes, renting such housing is a very profitable option. This often works out cheaper than a hotel room, with better quality of service. The benefit for the owner is the opportunity to earn more than with a long-term lease.

However, the option of renting out housing for a short period of time also has negative sides, and first of all they concern the landlord. So is it worth renting out an apartment by the day or is it better to long term?

general information

Requirements for living space

The rental real estate market is vast, so your apartment must meet certain requirements to be successful. Of course, you can rent out living space without renovations and household appliances - for some, a bed, shower and toilet are enough. But there must be a small refrigerator. Still, most people, when choosing an apartment, expect service. What do you need to have in an apartment when renting it out daily?

And the main thing is cleanliness. Perhaps for some it will play a decisive role in choosing your apartment.

Taxation

When renting out an apartment as an individual, you must pay tax on the profit received. Every year, before April 30 (or before the evening of the first working day, if April 30 falls on a day off), the owner must submit a personal income tax declaration in Form 3 and pay 13% of the income received to the budget (30% if the period of permanent stay in Russia is less than 180 days ). If the owner is registered as an individual entrepreneur, the rate will be different.

An individual entrepreneur can choose the following taxation options:

General system taxation. Unlike individual, the individual entrepreneur makes advance payments throughout the year (upon request) and can reduce his basic income by professional deductions.
Simplified taxation system. The chosen rate is 6% “income” or 15% “income minus expenses”. Moreover, an individual entrepreneur can reduce his income by the amount of insurance premiums paid for himself in 100% of the amount and 50% of the amount of insurance premiums paid for an employee.
IP on a “patent”. In this case, the individual entrepreneur pays 6% of the estimated income established by law for this type of activity.

If an individual entrepreneur has already been opened or there is such an opportunity, you can pre-calculate and choose the most profitable option for paying taxes to the state.

Features of the contract for daily rental

Such an agreement is not much different from an agreement for an apartment that is rented for a long term. You can download the standard form on the Internet, changing it if you wish: someone removes points that they think are unnecessary, someone adds. But there are basic data that should be in it:

Subject of the agreement.
Full name and passport details of the parties.
Rent price.
Rental period (with specification of check-in and check-out times).
Responsibility of the parties.

It is necessary to make an inventory of the situation so that no dispute arises in the event of property damage (with daily rentals, the risk increases). The agreement must be signed by both parties and drawn up in two copies. If you rent out housing through an agency, the employees will take on these chores.

Cleaning the premises

When renting out an apartment for any period of time, it should be thoroughly cleaned before each new guest. If you rent out housing daily, you will have to do this often. If between residents long period time, then wet cleaning is necessary before moving in new guests.

During the season, if the apartment is located in a place that is interesting from a tourist point of view, the tenants may change frequently. In this case, it is important to think about the timing of the eviction of some residents and the move-in of others, so that there is a gap of a couple of hours for cleaning. It would be a good idea to stipulate in the contract that tenants must leave behind a clean apartment. There is no need to force them to vacuum the floor, but it won’t hurt to wash the dishes.

Advantages of daily rent

Potentially greater profits compared to long-term rentals. Especially if the apartment is located in a tourist-attractive part of the city.
If you unexpectedly need housing (relatives have come to stay), you can move them into an apartment without intentionally evicting anyone.
If you decide to sell your apartment, permanent residents are unlikely to agree to regular visits from a realtor with potential buyers. In the case of daily rentals, finding time to show the living space is much more realistic.

Cons and possible risks

The risk of falling for scammers, the likelihood of property damage. And the neighbors will be worried about the changing tenants.
At daily rental You will have to spend a lot of time cleaning the room and monitoring its condition.
If the city is unattractive for tourists and the location of the apartment is inconvenient, you can hardly count on a stable flow of clients.

How to make money on short-term rentals

To make money on daily rent, you need to decide how exactly you want to rent out the apartment: yourself or through a realtor. If you decide to use the services of an agency, all the hassle of finding clients, showing housing, monitoring check-in and check-out, drawing up an agreement, and collecting payment will fall entirely on the realtor. At the same time, he needs to give part of the income for work. If you don’t want to share, you’ll have to do all this yourself. Where to start?

Sample business plan for daily rentals

What is more profitable to rent out - daily or long-term?

It is difficult to answer this question unequivocally. IN resort town or in a city attractive to tourists, it is more profitable to rent an apartment by the day, especially in the center. How are things going in the provinces?

average price for an apartment in the center of Chelyabinsk 2000-3000 rubles/day. The average price per month is 20,000 rubles. In the case of daily rentals, if the apartment is rented out at least 10 days a month, this is already more than for long-term rentals. In 15 days the owner will receive 30,000 rubles, in 20 - 40,000 rubles. It seems the benefit is obvious. However, there is no guarantee of constant demand, but there is possible damage to property due to frequent changes of tenants, additional expenses for advertising, taxes. With long-term rent, income is more stable.

But if you are lucky enough to buy a free apartment in a tourist-attractive place, you can make good money on daily rentals.

Expert opinions about this business

If you listen to real estate experts, you can understand that their opinions are radically different.

For example, private investor Georgy, who invests in apartments, believes that renting out housing on a daily basis is a thankless task, and the profit is minimal. To really make money on this, you need to have several apartments in close proximity to each other. Not only the popularity of the area, but also the city itself plays a big role.

Realtor Yuri, on the contrary, considers this type of business profitable. In addition to renting out his own apartment by the day, he was able to establish relationships with his neighbors and also rent out their apartments by concluding a sublease agreement with them. He takes care of all the main troubles, while receiving a good percentage of the total income. This income allows Yuri to pay the mortgage on his apartment and receive additional benefits.

Rentier Alisa, on the contrary, believes that it is not worth taking out an apartment on a mortgage in order to rent it out on a daily basis. Perhaps the profit will be greater than with a long-term rental, but this is a constant search for clients, cleaning, washing and ironing, and the difference in output may be minimal.

The most cost-effective forms of daily rental

There are several options for renting housing:

Own apartment (inherited, bought for cash, donated, etc.).
An apartment taken on a mortgage.
An apartment that you have the right to rent out under a sublease agreement.

The most profitable option for a landlord is to own their own home. True, renting out an apartment under a sublease agreement may turn out to be more profitable at first. This happens if your own living space requires major repairs. However, subsequently, your own apartment will begin to generate profit, which you will not have to share with anyone.

If you plan to take out a mortgage on an apartment and repay it using the profits received from renting, it is better to choose a long-term lease. By renting daily, you can get a big profit, but in the case of renting for a long period, the income will be stable.

If you choose the sublease option, inform the owner about your plans. At first glance, it may seem that few apartment owners will agree to such conditions. But if you draw up the contract correctly, there will be no difficulties in searching.

How to make money by renting out an apartment for the 2018 FIFA World Cup

In the summer, the World Football Championship will be held in eleven cities of our country. And now fans are looking for hotels, apartments, rooms. If you analyze the offers, you can see that housing in Chelyabinsk for a day from June 15 to 16 will cost on average 10,000-20,000 rubles.

If you choose the dates March 18-19, the average price tag will be 2,500 rubles. That is, the difference is almost five times. It follows that you can make good money renting out an apartment for the World Cup. Experienced landlords advise not to inflate prices too much. After analyzing such proposals, you should focus on the middle option.

If there is no separate living space, it doesn’t matter. You can rent out a room or bed by going to your dacha during the championship days. To avoid damage to property, note this point in the contract in advance and request a deposit, which you will return to the tenant upon eviction - this will enforce discipline. It is also a good idea to insure the premises, although this is more important for those who are engaged in business on an ongoing basis.

It is better to submit an advertisement in advance. There are already a lot of offers for “hot” dates. But if you don't know, right time, you shouldn’t be upset - there will be demand for overnight accommodation from the first to the last days championship. And this is exactly the case when the location of the apartment does not matter - people successfully rent out housing even in the suburbs.

In conclusion, we can say that renting an apartment by the day, like any other business, must be treated with great responsibility - assess all the risks before making a final decision. If you still decide to rent out an apartment by the day, make repairs, buy the necessary things, insure your home, register a business and give catchy advertising. Prepare for difficult times, as this matter will take a lot of time.

Some time ago, landlords with keys stood at train stations and invited guests. Now this procedure takes place on the Internet. Therefore, it is difficult to determine the demand for a particular offer. However, as Wordstat statistics show (the number of queries in the Yandex search engine) - daily rental apartments one of .

Several factors influence the relevance of the business model:

high demand
small investment to get started
quick payback
low costs

All these factors are present in this sector.

In addition, the demand for daily rental apartments is ensured by the fact that:

more than 1 billion people travel every year (and they need accommodation)
this figure increases annually by 5.5%
in 10 years there will be twice as many travelers
more and more people prefer to travel blind (without travel agencies and excursions)
holdings and large corporations are increasingly renting housing for their posted workers in the private sector

Which apartments are in greater demand?

The income and amount of money in a business depends directly on the area where the apartments are located. It is possible to make big profits from almost all categories of housing, except old and dilapidated ones.

Owners receive maximum income:

comfortable housing located near the center
business class apartments
economy overnight stay, the prices are significantly lower local hotels, but the level of housing is not much inferior to 4* hotels

In some areas of the city there is no downtime in daily rentals. Almost always this is either the city center or areas with the largest number of attractions.

In most cases, the further the apartment is from the city center, the higher the importance of transport links: from the airport, train station, etc. Availability nearby bus stop or a metro station within walking distance will increase tenants' interest in housing.

People who come to the city for the first time often rent. Therefore, they do not know where everything is. Therefore, the question of how to get to the apartment should not cause difficulties.

When forming an offer, you should take into account that most apartments are rented at almost the same price. For one-room housing in any city there are a dozen identical prices. How, then, can you stand out among your competitors?

When the area and price of the apartment are the same as other listings on the market, the competitive advantage will be the type and condition of the house or the developed infrastructure offered nearby.

If there is a cinema, a park, fitness centers and a large supermarket nearby, then they will create good first the client's impression of a particular area. For short-term rentals, amenities such as an elevator, garbage chute, intercom and concierge will help you create warm memories. Satisfied customers will almost always return to the same place, and will recommend to friends, acquaintances and will most likely leave good review in the Internet.

The greatest demand (more than 60%) is for studios and one-room apartments, which have been renovated in European style, have all the necessary equipment, and have towels and bed linen made of pleasant materials.

Property options for short-term rentals

There are three types of apartments on the daily rental market:

Initial investment

Even if you own apartments, expenses cannot be avoided. A good marketing company and working out all the nuances will determine how long it will take for an entrepreneur to receive his first money. Let's consider the items of mandatory expenses.

Payment for housing and communal services. You will have to pay your bills every month.

Payments to cleaners or cleaning companies. Naturally, the landlord will be able to fulfill these obligations. If you have one or two apartments, it makes sense to save money. However, after scaling up, you won’t be able to keep track of the cleanliness of a dozen residential premises yourself, given that clients in this business change every day. Therefore, you will need to hire other people, and spend the free time on thinking through advertising.

Marketing. Fortunately, the world wide web offers great amount free boards for posting advertisements for daily apartment rentals. Through them information is conveyed to potential clients. But any shark in this business will say that this is not enough. You will have to resort to small tricks, such as contracts with taxi drivers or attracting promoters to distribute leaflets in public places. So:

Leaflets, for example, work well during the holidays, when a large number of visiting citizens come out of train stations and receive an excellent offer for renting an apartment with attractive pictures.
With private taxis, a similar pattern emerges. A man gets out, hails a taxi (there are almost always a dozen of them near the station) and the driver casually mentions one wonderful offer of overnight accommodation at a good price. An unobtrusive third-party recommendation works very well. Of course, the driver will have to be financially rewarded, but in this case the apartment will not be empty.
When posting on the Internet, it is recommended to pay bulletin boards so that a specific apartment is always at the top of the search, stands out and attracts clients with beautiful photographs.

Any means of conveying information to customers is good.

Photographer. Few people call professional photographers and, trying to save money, sometimes take terribly funny pictures of their homes. Thus, the photos displayed do not convey the advantages of the apartment, and may emphasize negative aspects. Therefore, a small amount spent on a photographer will pay off with interest. On the Internet, people often make decisions based on beautiful photos.

Force majeure circumstances. There is no need to exclude from expenses the occasional breakdown of equipment, a flood from a neighbor, the appearance of cockroaches, etc. Promising entrepreneurs always have a set aside amount of money for such cases, in order to eliminate everything as quickly as possible and continue the business.

Repair. As stated above, there is a great demand for small housing with European-quality renovation. Accordingly, to make it, investments are needed.

Other expenses. Sublease payments may be included in the obligatory expense item, provided that the apartment is rented from the person who built it.

Any problem is cheaper and easier to solve before it occurs than after it occurs.

For example: the upstairs neighbors flooded the apartment due to poor plumbing fixtures. It is necessary through the court to force them to pay for the damage, and thus make it clear that this should not happen again!

Opening an individual entrepreneur (IP)

As described above, daily rental of apartments is a business, and also quite profitable. Therefore, it must be formalized according to the current legislation of Russia.

Citizens who rent out rented or their own housing have the right not to open an individual entrepreneur. However, if you have five or more rented premises, it is advisable to play it safe and legalize your income.

Entrepreneurs who have legalized this activity have several advantages:

Any claim against a tenant can be easily resolved if there are contracts, through the court.
To prove damage from the rental you will need to present.

According to experts, only 40% of small entrepreneurs engaged in daily rentals have legalized their activities. Most people are in no hurry to pay taxes on profits.

This, of course, allows them to earn more by saving money that should have gone to the government. But if information about illegal sources of income gets into tax office, the owner of the apartment may be brought to administrative liability in court. In the best case, you will only need to pay penalties and fines. In the worst case: the citizen will be prosecuted under Article 198 of the Criminal Code of the Russian Federation, which means receiving a criminal record and a fine of up to 300 thousand rubles, or they can be sent to prison for up to one year.

The following documents must be submitted to the tax service:

Completed application for registration of individual entrepreneur.
A copy of an identity document.
Receipt for payment of state duty.

You need to open an individual entrepreneur at your place of registration. When opening, the type of activity is indicated. Next, 6% of income is regularly paid in the form of taxes.

Before entering the market

When the choice of apartments for rent has been made and an individual entrepreneur has been opened, it is necessary to prepare the housing for the tenant to move in. In daily rentals, the requirement for comfort is many times higher than in long-term rentals. Before finding and moving in clients, you will need to spend time preparing housing.

It is necessary to adhere to five principles when preparing an apartment:

The more amenities, the higher the cost. Therefore, some businessmen rent out apartments along with dishes, towels, toilet paper, soap, etc.

More about marketing

Three effective methods of advertising have already been mentioned above. But the issue of marketing is much broader and more important, so it is necessary to delve deeper into this area. At this stage, it is assumed that the apartment is ready for rent. Now the entrepreneur’s goal is not only to find several tenants, but to ensure maximum occupancy.

Savings on marketing are reflected in the business in the form of reduced income. However, a large advertising budget is not always guaranteed to lead to results. What's the matter? The fact is that there are correct and effective channels where money should be spent on advertising and failures. For example, focusing on the number of advertisements is only worthwhile when posting on free boards.

Let us first point out two incorrect ways of advertising:

Writing your contacts on the asphalt. Vandalism does not increase sales! No one in their right mind in the Internet era would call a number on the asphalt and book an apartment.
Posting your offer at bus stops and other public places. Again, disfiguring your city with unnecessary posters will not lead to sales. At best, the police will call the number and ask what the ad is doing at a local traffic stop.

If such primitive promotion worked, there would be no need for colorful photographs of apartments and renovations. However, given that people primarily want to see an apartment, and that now almost everything is done on the Internet, you need to declare yourself in the following ways:

, From hand to hand, Yandex real estate and Cyan. These are the largest message boards in Russian Federation. It is advisable to post on them using paid methods. Small investments will significantly increase your coverage and bring large quantity tenants
If you have five or more apartments, it is advisable to create a one-page website and look for clients in the vastness of Yandex and Google. Continuous traffic of potential clients will fill all premises for months to come

Underwater rocks

Daily rental of apartments as a business has its advantages and disadvantages. Before deciding to enter this industry, it is necessary to assess all the risks, emerging competitors and other features.

Daily rental housing increases the risk of theft or damage to property. Few owners will call the police, open a criminal case and waste their time on it. Some citizens can take advantage of this. The best way to avoid such losses is to insure your material assets and even your apartment. These are stable losses that may never pay off. Therefore, very few people insure their homes. But in vain.

All people checking in must take a copy of their passport or take a photo of this document. If you have an individual entrepreneur, it is advisable to enter into an agreement where all the client’s data is entered.

Often neighbors have an unfavorable attitude towards daily rental housing near them. Sometimes this is justified, since renting is not always silent and quiet. It is advisable to establish warm relations with your neighbors before entering the market.

Some react categorically badly to noisy companies and loud music. Consequently, you will have to refuse to rent out housing for celebrations and perhaps even lose part of your income. Otherwise, the police may be called, and you will have to go and resolve the conflict. After this, residents can leave bad reviews and damage their reputation.

Entrepreneurs who are interested in renting apartments on a daily basis will find the following tips useful:

Daily apartment rental is a profitable and uncomplicated business. If you have an initial investment (for sublease or purchase), anyone can enter the business and start earning money.

Write your question in the form below

People who own an asset such as real estate often think about what is better, renting or selling an apartment, how to organize renting as a business? It is difficult to give an unambiguous answer to this question: much depends on the market situation, region, demand, condition and type of housing.

For example, during difficult times for the real estate market (2014-2015), in the capital region, supply was almost twice as high as demand. Therefore, many owners had to reduce rental prices or sell housing that was empty without tenants. To evaluate all the pros and cons of selling or renting real estate, here is a small calculation for a 1-room apartment:

The cost of the apartment is 2 million rubles.
Rent price per month – 15 thousand rubles. excluding utilities.
Annual income – 180,000 rubles.

Let's calculate the expenses that await the owner renting out the apartment:

Payment of tax (13% for individuals) – 23,400 rubles. from annual profit.
Costs for cosmetic repairs – 15,000 rubles.
Insurance (0.4% of the cost of the apartment) – 8,000 rubles.

Total income per year minus expenses will be 133,600 rubles. Based on the cost of the apartment 2 million rubles. business profitability will be 6.68% per year

We talked in more detail about renting an apartment.

Which is more profitable?

The average rate on deposits in Russian banks is 7-8.5%. Let's take Tinkoffbank as an example, which offers a rate of 8% per annum. By depositing 2 million rubles into a deposit account, the annual income will be 8.84% of the value of the deposit.

Is it worth renting out an apartment? Based on approximate calculations, we can conclude that selling an apartment is more profitable than renting it out. However, when renting out housing, the owner will always be sure that in case of unforeseen situations he can count on moving to his own home.

Advantages and disadvantages

Let's look at the advantages and disadvantages of a real estate rental business.

Pros:

stable rental income;
leasing does not require registration of an individual entrepreneur;
the opportunity to receive passive income by concluding an agreement with a realtor (you can find out how much his services cost);
high demand for rentals;
minimum starting capital.

Minuses:

if you rent on your own, you will need to sacrifice personal time for drawing up contracts, showings, and searching for clients;
The rental business brings the greatest benefit only to owners of several residential premises;
To legally rent out housing, you will need to pay taxes as an individual or individual entrepreneur;
there is a risk of running into scammers, as a result of losing property in the apartment or property rights (we talked about how to protect yourself);
to create a stable income, you will need to invest in advertising;
There may be expenses associated with repairs and the purchase of everything necessary for a comfortable stay for tenants.

Is it worth doing?

The profit received from renting out real estate can be a good addition to your salary or become a separate income that allows you to ensure a comfortable existence. You can rent out your home and not work. In this case, you will receive sufficient profit. There are two reasons to open a business:

This is one of the niches that does not require large investments, knowledge and experience.
There is almost constant high demand in this area.

How to earn?

How to make money from this? Is it profitable or not? What First you will need to organize a profitable rental business:

Prepare housing for rent.
Compare competitors' offers for similar real estate in your region to assess the real situation and set the rent.
Determine the option for renting out housing: with an agency or independently, daily or long-term. If you want to organize renting living space as a business, then it is advisable in the first stages to search for clients and conclude transactions on your own. This way you can get to know the whole “kitchen” from the inside.
To complete the transaction, you will need to competently draw up documents - a rental agreement, an inventory of property, a transfer and acceptance certificate, etc. ( full list documents can be found)
Many landlords evade taxes by renting out housing under gray schemes. If you do not want problems with the law, then it is better to register an individual entrepreneur and pay 6% (you can also purchase an annual patent), or pay taxes as an individual (13%).

Where to begin? In order for a rental business to generate income and not expenses, you should:

insure the apartment;
correctly structured in such a way as to make a loss due to the dishonesty of the residents;
establish a flow of clients (the apartment should not stand idle without tenants for weeks, as this is a loss of your money).

How to get more profit?

Setting an inflated price for rent is a failed option. The cost of the services provided must correspond to the quality. In order to rent out your home as expensively and profitably as possible, you need to use several methods:

Make repairs. Not necessarily expensive. The main thing is to create coziness and comfort. If the apartment has an old renovation, then you should definitely carry out cosmetic work: hang wallpaper, change plumbing, hang new curtains, etc.
Equip the apartment with everything necessary for living: furniture, internet, dishes, Appliances. This will significantly increase the cost of rent.
What is more profitable to rent? If we are talking about a multi-room apartment, then you can rent it out 1 room per tenant (you can find out how to rent out a room).
Is it profitable to rent out living space daily? This type of rental will allow you to get twice as much profit.

Is it a business activity?

An apartment is a person’s property, which, according to Art. 209 of the Civil Code of the Russian Federation, he has the right to dispose of it at his own discretion, including renting it out.

Entrepreneurial activities are actions aimed at obtaining systematic income received from the sale of goods, provision of services, etc. by a person registered as an individual entrepreneur. The letter of the Ministry of Taxes and Duties No. 04-3-01/398 dated 07/06/2004 explains whether the rental of real estate is a rental business.

The document states that although the landlord receives income in the form of rent, he does not carry out any economic activity. Nevertheless, there are often cases when tax authorities and courts recognize this activity as entrepreneurial. The conclusion is the following: if the owner considers his actions as entrepreneurial activity, then he can register an individual entrepreneur. If not, then he has the right to remain in his previous status and pay taxes as an individual.

REFERENCE: Despite the fact that you can engage in rental activities as an individual, you are still required to pay taxes. Income from rental property is subject to taxation (Article 208 of the Tax Code of the Russian Federation).

What is in greatest demand?

What kind of housing, according to real estate experts, is in greatest demand? New construction or secondary market? There is no difference in price in this case. However, if in order to move tenants into a new building you will need to make repairs and buy furniture, then a secondary market apartment almost never requires large expenses. This should be taken into account by those who are planning to buy real estate for the purpose of renting it out.

What is the optimal size of a rental property? The optimal area is from 30 to 40 square meters. m. As a rule, these are one-room apartments or studio apartments. The most in demand are 1-2 bedroom housing. Apartments with 3 or more rooms will be more difficult to rent to one tenant. In this case, it is much easier to look for a separate tenant for each room (you can find out how to draw up a room rental agreement).

Requirements for residential premises for rent:

Is it possible to make money on daily rentals? Daily rental housing has a number of advantages and disadvantages. On the one hand, this option will bring more income. On the other hand, daily rentals require a lot of time, experience and expense. Let's consider this option from the point of view of benefits for the owner.

Short-term rentals are much more profitable than long-term rentals. To verify this, let’s calculate the approximate profit received per month on daily rentals and compare it with the income from:

Rent for an apartment for long-term rent - 30 thousand rubles.
for a day in the same area of the city costs an average of 2 thousand per day.
If, with a long-term rental, the housing will bring the owner only 30 thousand rubles. per month, then for daily rental, with the condition that people will live in the apartment for the entire month, the owner will receive 60 thousand rubles.

Where to begin?

To start You need to prepare your home for occupancy: carry out cleaning, necessary repairs, buy additional things to improve your stay. Next, you should think about advertising and find sites on which to post rental advertisements in the future. Then you will need to create a good advertisement in which you indicate all the advantages of your living space.

IN big cities daily rentals are in great demand, so you need to be prepared for the phone to ring off the hook with calls from potential employers.

How to make a plan?

To make a business plan, you need to determine the cost of daily accommodation. To do this, you need to familiarize yourself with the offers of competitors. In a business plan for renting out an apartment, you should not significantly increase or decrease prices, as this may alert potential tenants or completely deprive them of profits.

advertising;
payment for housing and communal services (for daily rent the amount of utilities will be higher);
cleaning expenses (detergents, washing powder, etc.);
expenses for household needs for tenants ( toilet paper, dishes, hair dryer, etc.);
taxes (for individuals – 13%, for individual entrepreneurs – from 6%).

How to make money by renting apartments daily? A rental business can be quite effective. The effectiveness of daily rentals largely depends on the occupancy of the property. The average occupancy rate should not be less than 80%. This means that the apartment should not be empty for more than a week without tenants. With this indicator, the owner will fully recoup the costs and receive a normal income.

IMPORTANT: To organize a profitable daily rental business, one apartment will not be enough. Realizing this, many owners, in addition to their real estate, sublease the housing of other owners. To get a good income, it is advisable to have at least 5 apartments for daily rent.

Possible risks and difficulties

What are the pitfalls, risks and difficulties in this niche:

Instability. Insanely in demand daily apartments usually occurs during holidays and the summer season. To establish a stable flow of customers, you need to constantly invest in advertising and improve the service.
Lack of clients due to bad location apartments. The best housing rentals are in areas with developed infrastructure. If the object is located on the outskirts, far from the metro or stops, then the demand will be small. In this case, you should think about long-term hiring.
You need to be prepared for the discontent of your neighbors. They are unlikely to like the fact that the apartment often changes tenants.
Risk of theft and property damage. The owner should provide for all the nuances of using the apartment in the contract in order to avoid unpleasant incidents.

From the video you will learn about the risks when renting apartments on a daily basis:

Office space organization

Is it possible to rent out residential property for office use? Another way - organize office space in it and rent it out to business owners. Is it possible to rent an MLM and rent out residential premises for an office? Is this legal? allows the use of residential premises for business and professional activities under the following conditions:

the rights and interests of the residents of the house are not violated;
a person conducts professional activities on the basis of an existing or document of ownership of the premises.

Is it worth opening such a business? Rental business or renting out an apartment as a business requires in most cases minimum costs, but a lot of time and some legal knowledge. However, the business can ultimately bring high profits if you approach it wisely and responsibly.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Daily rental of apartments is beneficial for clients who are looking for inexpensive housing for a short period, as well as for landlords who want to earn more than with long-term rentals. Renting housing for a day or more per year brings in income that is 2 times higher than the amount that can be earned for long-term rental of an apartment.

How to open a business renting apartments by the day

Before starting, choose a concept for your future business and decide whether you will rent out your own apartments or sublet. Further algorithm of actions:

Analyze the market for demand for daily rentals. Select your target audience.

Prepare standard document forms for work. Provide payment terms, penalties, and deposits. Develop house rules for guests.

Select and equip one or several apartments: make repairs, buy bed linen, connect television, telephone and Internet.

Take photographs of the finished premises and write rental advertisements.

Select advertising channels and publish ads.

If necessary, hire employees: cleaners, administrator.

If you can’t show the apartment in person, you can shoot a video review and send it to potential clients

After waiting for the first call, politely but firmly explain to the guest the living conditions in the apartment and state the cost. If he agrees to the proposed conditions, draw up an agreement and take an advance payment with a deposit. Having worked through the rental mechanism once, in the future you will be able to adjust your behavior, the clauses of the contract and the sequence of renting out housing for a short period.

Business plan for an apartment rental company

When planning your own business, you can simply rent an apartment for a year and negotiate with the landlord about the possibility of subletting. After which, without investing a penny, you hand it over to short time everyone, making money on the difference. But to start a real business, think about how to provide a high-quality service: apartments that resemble hotel rooms

, as a rule, rent faster than gray Soviet communal apartments with shabby furniture and leaking taps.

Business concept and market analysis

There are three options for organizing daily rentals. The first, optimistic one, is when you own 2–3 apartments in good repair. In this case, you can organize a business with minimal financial risk: it is enough to draw up a lease agreement correctly and provide for all the nuances.

Two more ways to start a business:

arrange a mortgage for the apartment, furnish the rooms and rent them out at such a price that the amount received per month exceeds expenses;

rent 2–3 apartments for a period of one to five years and sublease.

Having chosen the last option for organizing the business, you will have to inform the owners of the premises about how you plan to use the housing. Otherwise, it will not be possible to formally conclude agreements with tenants, and this is a risk.

Analyze demand and competition in the daily rental market. Visit popular sites:

avito.ru;

sutochno.ru;

booking.com;

airbnb.ru.

Look through the advertisements available there, evaluate the condition and cost of the apartments, as well as the rental conditions. Take note of the ideas you like - it’s better to write them down. Compare the offers of hotels and hostels with apartments - the results of the analysis will be useful in identifying competitive advantages.

Demand for daily rentals depends on the season - in the summer, the number of people willing to rent housing increases, and tenants raise prices

Find out who in your city is interested in daily rentals. It can be:

families with children on vacation;

single tourists;

seconded employees;

romantic couples;

Choose the segment you will target - do not try to cover the entire market at once. Everything will depend on which audience you target - from the design of the apartment to the choice of advertising channels.

Company registration

Register a company and do not evade taxes - the daily rental business generates enough income to share with the state, and the risks are too high for illegal work.

You can rent out apartments as an individual entrepreneur or on behalf of a limited liability company. An individual entrepreneur differs from an LLC according to the following criteria:

the cost of registration is a state fee of only 800 rubles, and for an LLC - 4 thousand rubles.

authorized capital is absent for individual entrepreneurs, but for LLC it is 10 thousand rubles;

financial responsibility - the individual entrepreneur is liable to creditors with all property owned;

withdrawal of funds - the entrepreneur has the right to dispose of the proceeds at his own discretion and withdraw money from circulation at any time;

reporting is easier for an individual entrepreneur; you can do without an accountant.

Despite the fact that financial responsibility is higher for individual entrepreneurs, fines for LLCs are 2–3 times higher

Having decided to register, select OKVED - activity codes. Options closest to the daily rental sector:

55.20 - provision of places for short-term accommodation;

55.10 - activities of hotels and other places for temporary residence.

Determine the tax regime you will apply:

OSNO - general mode, the least convenient for calculating and paying taxes;

The simplified tax system is a simplified system, when an entrepreneur transfers 6% of income or 15% of profit to the state;

PSN - work on a patent, for which the individual entrepreneur pays a fixed amount; An LLC cannot operate under a patent.

The timing and amount of taxes paid, as well as the forms for submitting reports, depend on the chosen mode. In addition to taxes, be prepared to pay contributions to pension and insurance funds for yourself and your employees.

If you are hesitant to register an individual entrepreneur or LLC, pay at least an individual income tax - 13% of the proceeds. To do this, contact the tax office, find out when and what declarations need to be submitted, as well as when to make payments.

The following sanctions are imposed for conducting illegal business:

a tax fine in the amount of 10% of income, but not less than 40 thousand rubles;

administrative fine - 500 - 2 thousand rubles;

criminal liability - arrest or compulsory labor.

Search and preparation of premises

Focusing on the selected target audience, start searching for premises. Think about what is important for a banker who comes on a business trip? Most likely, rent a quiet one-room apartment closer to the place of internship or business negotiations. And for a young couple for a romantic evening? Cozy well furnished apartment in a small house.

Find premises for long term rental you can on ad sites like Avito

Choose the location of the objects so that you can quickly get to each one for check-in and check-out of guests. If you don't have a car, rent apartments closer to your own home.

The demand for daily apartment rental depends on:

number of rooms;

quality of repair;

availability of furniture and equipment;

location of the object;

additional services.

Tenants in 57% of cases prefer to stay in one-room apartments with good repairs, new furniture and working Internet. It is extremely rare to book places in apartments with more than three rooms, as well as in economy class apartments - 1% and 8%, respectively.

The location of the apartment affects the rental price. Proximity to the center still plays a decisive role in the choice of housing for tourists, company employees, and students. You can get a good income from an apartment located near a large shopping or business center, university or train station.

Having chosen seconded employees as your target audience, find out what reporting documents they may need, and be prepared to provide an agreement, as well as a receipt or invoice for rent.

The rent invoice may include Additional services, as well as early and late check-in

Having selected premises, enter into long-term lease agreements with the owners. Don’t hide the fact that you will rent apartments by the day, but rather offer a mutually beneficial agreement. Tell them that you don’t just rent an apartment, but take control of it and undertake to make cosmetic repairs, install equipment, provide Internet access and keep order. Explain that your business reputation is important to you, so the apartment will be kept clean. Support what is said with the clauses of the long-term lease agreement. Show the owner the daily contract so that he understands the seriousness of the approach to the matter.

Having rented the objects, start repairing them. Choose materials and equipment in the middle price segment, furniture too. The main thing is that it is new and clean. Minimum set of equipment for a business class apartment:

fridge;

electric kettle;

microwave;

washing machine;

iron and ironing board;

stove or hob;

TV;

wi-fi module;

dishes for 4 persons;

Order disposable cosmetics in bulk for several months in advance - buying a large batch will cost less

Pay attention to details and be sure to buy for each apartment:

3 sets of expensive bed linen;

sets of towels - one for each guest: for hands, feet, face and body;

napkins - regular and wet;

bathrobes;

disposable shower caps;

disposable shampoos, toothbrushes and toothpastes;

clothes hangers;

Shoe cleaning kits.

Empty the apartment of personal belongings - your own or those of the permanent owner. When decorating rooms, adhere to the principles of minimalism. Organize a general cleaning - wash the floors and windows, wash the curtains, bedspreads and furniture covers, check the plumbing. Wipe away dust even in hard-to-reach places.

Order a professional photo shoot of the premises - interiors filmed on a smartphone camera are more likely to repel than attract clients.

Preparation of documents for work

Create a package of internal documents that will regulate your activities and living conditions at the facilities. Develop:

long-term lease agreement with the owner of the premises (if necessary);

daily rental agreement with the tenant;

rules for living in an apartment;

inventory of property for each object.

If you plan to hire employees, create job descriptions. You can use standard examples as a guide, but rework them for your own activities. Writing one clear instruction may take 2–3 days.

In the “daily” contract, write down:

data of the rented object - address, technical parameters;

apartment delivery date and checkout time;

living conditions (can be issued as an application);

rental cost per day and for the entire period;

the amount of the deposit;

number of residents;

duties of the parties and responsibilities;

conditions early termination contract;

penalties for violation of the terms of the contract.

Before concluding a rental agreement with a guest, explain to him all the points in order

Standard daily rental agreement - .

Attach to the contract an inventory of the property and rules of living in the apartment. The rules should provide for the following:

smoking ban in the apartments;

check-in and check-out procedures;

availability of collateral;

conditions for using household appliances;

possibility/prohibition of transferring keys to third parties;

sanctions for damaging property and disturbing the peace of neighbors.

In each apartment, place the rules in a visible place, and next to them place a leaflet with the Wi-Fi password, phone numbers of administrators and emergency services.

For particularly demanding and suspicious tenants, be prepared to present a set of documents confirming your right to rent out the premises, namely: a certificate of ownership or a lease agreement with the owner and his written consent to sublease, certified by a notary.

Where to promote a business - choosing advertising channels

airbnb.ru;

Analyze demand and competition in the daily rental market. Visit popular sites:

irr.ru;

sutochno.ru;

in ad groups on VKontakte and Facebook;

on city Internet portals.

Later you will create a business card website with the possibility of online booking, but in the first stages you can do without it. If the site has been created, set up contextual advertising in Yandex and Google.

On some sites, in order to post rental advertisements on behalf of a legal entity, you will have to create a paid account

Work on offline advertising. Print and post flyers, place advertisements in the most popular newspapers in the city, find taxi driver friends and negotiate with them to offer your services to passengers. Order advertising on transport by selecting routes departing from the station. Develop a client questionnaire and include in the list a question about how he learned about you - this will help weed out ineffective promotion channels.

Recruitment

Alone, you can cope with 2-3 apartments, while you will have to hand over the linen and towels to the laundry, and trust the cleaning company to do the cleaning or do it yourself. To expand your business you will need employees:

administrators responsible for welcoming and checking out guests;

cleaners who do laundry, ironing, and apartment cleaning;

manager on the phone distributing guests to facilities.

The number of employees depends on the number of apartments in management. One administrator can simultaneously service 3–6 apartments, and a cleaning lady can serve the same number. The manager will cope with a load of 15–18 objects.

Calculating expenses and planned income

The calculation is given for an individual entrepreneur using the simplified tax system who wishes to sublease two apartments in the city center - one-room and two-room. The target audience is business travelers, solvent people who prefer to live in comfortable conditions similar to hotel ones. There are no employees, but it is planned to conclude agreements with a cleaning company, laundry and dry cleaning.

Table: costs of starting a business

Table: monthly expenses

Calculation of planned income and payback period

The price of accommodation should include: the cost of rent, laundry and cleaning services, advertising costs and the purchase of consumables.

The average price for renting a one-room apartment is 2050 rubles/day. The cost of renting a two-room apartment is 2850 rubles/day. Occupancy in the first month is 60%, that is, 18 days a month, from the second month - 70%, that is, 21 days.

Average income for the first month is 88,200 rubles. Tax deductions - 5292 rub. Profit for the first month - 22093.5 rubles. Average income for the second and subsequent months is 102,900 rubles. Tax deductions - 6174 rub. Profit in subsequent months - 36,793.5 rubles.

The payback period for a business is 5–7 months, with low occupancy of apartments – 1–1.5 years.

Pitfalls of the apartment rental business

Renting apartments daily is a risky business. When starting a business, you take risks from all sides:

the owner of the premises may unexpectedly terminate the lease agreement;

tenants can start a fight, break dishes, damage furniture;

neighbors may complain about the constant presence of new faces in the apartment, and those who are especially vigilant may call the police.

The only way to minimize risks is to formalize the business, work out contracts with a lawyer and stipulate in them all possible circumstances, including force majeure.

When checking in, be sure to ask guests for their passports and make copies, and give an inventory of the property and rules of residence for signature. Warn your neighbors in advance and present permits for daily renting of the apartment from the owner. Don't rent out your event space if you don't want your neighbors to complain about the noise. Be prepared to adjust your work schedule to the arrival and departure times of guests - you will often have to get up at five in the morning and go to bed after one in the morning. Keep your phone with you - if there is any problem, clients will call you, and you are obliged to answer.

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One of the most popular topics on business forums is daily apartment rentals. This could be an empty granny flat, a house taken on a mortgage, or simply a desire to rent cheaper and sublet at a higher price. As a rule, young people who do not have serious funds to start another business are interested in this topic. Indeed, there is no need for large investments here. But is it so easy to build your own? hotel business? IQR studied the issue.

How to make money on short-term rentals?

Where can I find an apartment for daily rent?

So, initially there is no free apartment. Where can I get it? You have few options:

rent someone’s apartment on a monthly basis and sublet it on a daily basis;
take out a mortgage;
make an object out of your apartment, renting a cheaper one on the outskirts.

This is exactly what Dmitry Filimonov does, who built a business in this area from scratch. He is still far from even thirty. Dmitry came to Yekaterinburg several years ago, got a job from scratch and spent a year gaining experience. Then he took out the first apartment on a mortgage, already knowing that he would rent it out on a daily basis, and he continued to live in the rented apartment. Today he has 3 apartments with a mortgage, from which he has made a mini-hotel chain. The income ranges from 180 to 400 thousand rubles per month, which allows him to freely pay the mortgage, and in a few years he will own a lot of real estate without being encumbered with collateral.

Where to start your rental business?

First you need to thoroughly know the rental market of the selected area. You need to ring up advertisements, walk around apartments, write down prices and understand what they offer. It is better to tell the owner openly that you are looking for an apartment to sublet to avoid problems in the future. Not everyone will agree, but many will be interested in it, provided that you offer a little above the market price.

Which apartment is suitable for daily rent?

The main thing is the location, it should be convenient, close to the metro, railway station and infrastructure. Clients often travel from a train station or airport tired; few people want to walk to who knows where.

The apartment itself should be modern and pleasant to look at. That is, either you take initially nice apartment, or you are doing repairs in a “dead” one. “So-so apartment” is the worst option. At the same time, you should not be afraid of “Khrushchev” buildings; they can be renovated quite well.

Naturally, not the first floor - no one will like this. The view from the window is not important, but it’s better not to be in a trash heap. The most important element is the absence of a musty and old smell in the apartment - no one will rent this one.

In terms of area, small two-room apartments (you need to break down the walls) or large one-room apartments are preferable. This is due to the type of clientele.

Short-term rental client - who is he?

Most clients are:

young couples;
business travelers and businessmen passing through the city;
quarreling spouses;
tourists.

They can rent an apartment either for a few hours to spend the night or for a couple of weeks. Lots of regular customers. If your apartment is good in price and quality, people will remember the convenient option and come back or recommend it to their friends. Therefore, it is important to unwind, then it will be easier.

How much money do you need to start in this business?

Option 1

Typically, new entrepreneurs start with renting someone else's apartment. This is, at a minimum, a deposit, a month of payment in advance, there may be another 50 to 100% agent fee if you do not find a suitable apartment from the owner. As a rule, no one will allow you to make various changes in the apartment (repairs, change of furniture) if you are renting. The exception is to agree with the owner of the “killed” apartment for partial repairs as payment. In this case, it is necessary to stipulate this point in detail in the contract so as not to lose the investment. For advertising at first, 5 thousand rubles is enough. In general, you can start with an investment of up to 100 thousand rubles.

Option 2

You more money and determination, you take out a mortgage. As a rule, this is a contribution of 30%. Monthly payment may vary, see mortgage calculators. Usually this is one and a half times the rental price of a similar apartment, which means the income should be higher! Therefore, in this option you need to have another source of permanent income; it is not worth recommending to beginners, you can lose money. On the other hand, you get expensive real estate in a few years, having already “recovered” the costs!

In this case, it is best to take a “killed” apartment, perhaps “from under” alcoholics or a grandmother. Such an apartment will be cheaper than the market, and with the right approach you can make good repairs. The cost of repairs may vary. In general terms it is:

the cost of dismantling old furniture, plumbing, flooring and other things, plus garbage removal;
payment for work;
purchase of materials, plumbing and decorative elements;
replacement of furniture.

Dmitry manages to sell old furniture on Avito and buy decent, slightly used furniture there for pennies. This takes a lot of time - you need to carefully study the advertisements, call them, go and see them live, but it saves a lot of money. Sometimes there are scratches and chips, in which case it makes sense to contact a restorer and buy covers. However, you can also buy beautiful furniture inexpensively at IKEA.

You can find out more about resolving issues related to repairs on his blog.

How to furnish an apartment for a client?

Apartment for daily rent

First, study a significant array of photographs of beautiful apartments and note for yourself their common features. Typically, this will include the following items:

spacious living space - there is no unnecessary furniture or junk, clients love studio-type apartments;
the apartment is furnished in a modern style;
the design is made in bright colors (under no circumstances should you tear your eyes out, choose colors harmoniously);
sterile cleanliness, always clean windows;
absence of yellowed plumbing elements, window frames, window sills, etc.;
no drips.

What does Dmitry do to make the apartment look “cool” and please the client?:

selects a beautiful design;
puts large double beds everywhere;
pays great attention to detail;
Be sure to install a new kitchen with full equipment.

The most important thing is where to get clients?

In the Internet

First, create a business card website. This is a simple site consisting of 1-5 pages. You can google manuals and do it yourself (up to 1000 rubles), you can order it (3-5 thousand) or from a web studio (from 5 thousand). Your phone number and photos of apartments must be visible on the site. Photos must be good quality, beautiful, taken in the right lighting. Hire an amateur photographer or get free advice on a photography forum.

You can promote a website, but this is not very effective if there are already competitors in your city. So start with contextual advertising. The largest networks are Direct and Adwords from Yandex and Google, respectively. Select all relevant keywords and direct advertising traffic to your site. As a rule, Direct is more effective, but more advertising means more clients. If you only have one apartment and it’s rented for a week, you can pause advertising.

Add your apartment to bulletin boards. The largest free one is Avito, but don’t be lazy to post on smaller boards - “From Hand to Hand”, city forums and other platforms. The largest paid board is Cyan, don't forget it. The more sources, the more clients.

Airbnb's international portal will help you attract foreign clients who pay in dollars and euros. The main thing is that the apartment is close to the city center, looks beautiful in the photo and is cheaper than local hotels.

Locally:

Daily rental advertisement

place advertisements in local newspapers;
print flyers and stick them everywhere;
You can post on commercial notice boards at entrances. This is paid, but your ads will be throughout the area or even the city;
try advertising on the asphalt in crowded places, preferably near stations public transport. You need a stencil and a can of spray paint.

Business plan for daily rentals

Apartment house

Sublease

Here everything is counted on fingers and a business plan is not required. It is clear that there is no extra money, we count everything at the minimum. Take the price of a good one-room apartment in your city. You will pay it back for the first month, and the same amount for the deposit. We avoid realtors. For the second month, money must be kept in reserve. Total - 3 prices. Let’s say the rental price is 25 thousand per month, that’s 75 thousand.

We make the website “on our knees” for free. We purchase decorative elements, clean sheets, towels, dishes and other small items for 5 thousand rubles.

Let’s say the price is 2 thousand rubles per day, occupancy in the first month is 40%. Revenue - 24 thousand. We pay bills monthly. If we get 40%, we will almost never go broke. Another minus 2 thousand. By the second month, you can gain profit by studying all the nuances and problems from your own experience. After a couple of months, the costs will be recouped (plus the deposit will still be returned to you if you don’t spoil anything). Dmitry speaks of a stable occupancy rate of about 70-80%.

Mortgage

Let's take Moscow as an example. A well-located, but “killed” one-room apartment can be purchased from 5 million.

You will spend a minimum of 200 thousand rubles on repairs. A realtor is not necessary, but it is better to contact one to accompany the transaction - from 30 thousand rubles. Taking into account this amount and advertising costs, we must consider the mortgage.

Advice: in 2015, mortgage rates rose by several percent, and now they are not best time to get involved with a mortgage - the final overpayment is huge compared to last year if your income is in rubles. It is better to start with subletting or buy an apartment for cash if possible.

You must have 1,575 thousand rubles for the entry fee. Be sure to set aside an amount no less than six months’ payment in advance! This is approximately 400 thousand.

The revenue calculation is the same. The risks here are higher; let’s take a pessimistic forecast: you will not be able to raise the occupancy rate above 60%. This is 35-50 thousand revenues per month (at a price of 2-3 thousand rubles per day), depending on the price. With current rates, you won’t be able to cover your mortgage - the monthly payment with utilities will probably exceed 60 thousand, but this is higher than rental prices (about 28-32 thousand are now being charged for such apartments). The question is that when you invest 2 million, you want more!

If the apartment was purchased at your own expense, 12% per annum with a pessimistic forecast is not bad at all! If you keep the occupancy rate at 80%, that’s 24 days a month, for example, 3 thousand per day, we get almost 65 thousand after deducting expenses. Not every job in Moscow pays that much. You can use this money to rent similar housing nearby and have a difference of 35 thousand.

However, this is a pessimistic option. Alexander Zhinkin from Krasnodar, another practicing entrepreneur in this area, in his seminars laid out a much more promising table of actual income and expenses for his objects:

Business on sublease of apartments

Probably the reason is lower competition in the regions and the ability to bet more high prices for a day at low prices monthly rent and mortgage. You can watch the full seminar (it's quite long).

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